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Boston Beer Co. celebrates growth.

Mickey Mouse joined the festivities last month when the Boston Beer Co. celebrated its best sales year ever at Disney World in Orlando, FL.

The weekend-long trip was planned Boston Beer president Jim Koch to commemorate a 63-percent sales increase over 1991's sales figures, he said.

The growth, according to Koch, could be measured by the fact that 1992's sales of Samuel Adams products equaled what the company had sold in its first five years combined.

"Things were simpler when we started the company," Koch stated. "We had one truck, one forklift and a couple of pads of paper for taking orders. The simplicity is gone, and the company has grown, but the dream of making great beer continues.

"The company exists to fulfill that dream," Koch added.
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Title Annotation:Boston Beer Company L.P.
Publication:Modern Brewery Age
Date:Feb 22, 1993
Words:128
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