Bosch Group's starter motor and generator division completes transition to independent company.
Auto Business News-January 11, 2018--Bosch Group's starter motor and generator division completes transition to independent company
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Auto Business News - 11 January 2018
Germany-based Bosch Group's starter motor and generator division has completed its transition to an independent company that will be named SEG Automotive, effective immediately.
SEG Automotive includes the local division SEG Automotive North America. The new name is testimony to over a century of history in the development and production of starter motors and generators and a future-oriented focus on e-mobility.
Jon Husby, regional president of SEG Automotive North America, said, 'The name is new, but SEG Automotive is committed to continuity, especially in terms of location strategy and our employees. Their many years of experience in the company, competence and commitment contribute significantly to our success. In the future our locations in Novi, Michigan and Lerma, Mexico, will play an even more important role in the worldwide SEG Automotive business, and we will continue to be an attractive employer in North America.'
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