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Borealis Announces Sales Automation Training Alliance with Tech Resource Group; Arsenal Customers Receive an Easy-to-Use, Rapidly Deployable Sales Automation System and Expert Sales Force Training.

INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Nov. 14, 1996--Borealis Corp. (NASDAQ:BRLS) today announced an alliance with Tech Resource Group, Inc. to provide training services for Borealis' flagship product, Arsenal(TM), to sales professionals.

Arsenal is an easy-to-use, quickly deployable sales automation system, and Tech Resource Group, Inc. (TRG) is the industry expert in sales automation training. The alliance between the two sales automation leaders will benefit users, providing a system that can be rolled out to them more quickly than any other product on the market, and training from experienced instructors who focus on keeping their time out of the field to a minimum.

"In my experience, when sales automation efforts fail, it is not because the system doesn't work, it's because the sales force doesn't use it," said Shekar Swamy, president of American Technology Corp., a leading sales force automation and mobile computing consulting company, and a Borealis solution provider. "Current sales automation products require lengthy implementation time and extensive training because they roll out a system that includes everything but the kitchen sink, overwhelming sales force professionals who simply do not use it.

"Arsenal is a unique, easy-to-use system that provides sales professionals with only what they really need. By combining Arsenal's next generation approach to sales automation with TRG's quality sales force training, I believe user acceptance will be the highest, by far, of any sales automation system out there," said Swamy.

"TRG has successfully completed over 70 sales force automation projects and trained over 40,000 sales professionals around the world," said TRG CEO and Chairman Larry V. Laws. "Arsenal's inherent rapid deployment and ease of use will expedite our training process of sales organizations and will allow us to continue to gain momentum in the sales automation market."

Arsenal's rapid deployment and ease of customization makes the product especially well suited for distribution through an extensive network of VARs and System Integrators who will provide implementation, customization and vertical market expertise. Borealis is the only sales automation provider that will not provide product implementation services but will instead focus on support of their implementation providers.

"TRG gives our solution providers a tremendous professional training resource for dealing with even the largest sales force automation rollouts," said Ed Murphy, vice president of marketing at Borealis. "Our goal is 100% customer success, and TRG helps Borealis solution providers cover all the bases, from clear goal setting and needs analysis to application design and user acceptance."


TRG is a leading integrated service provider in the information services industry. A privately held company, TRG is committed to providing a complementary and systematic group of information services including: sales and enterprise automation, help desk support, a Learning Center, custom training manuals and reference guides, system configuration, interactive multimedia training and presentations. Sales force automation customers include Abbott Labs, Briston-Myers Squibb, Pharmacia and Upjohn, Hewlett-Packard Company, Motorola Computer Group, Oracle Corp., Toshiba Computer Systems, FedEx, British Airways and Empire BlueCross/BlueShield. TRG's Web site can be visited at

Borealis Corp.

Headquartered in Incline Village, and founded in 1988, Borealis Corp. is a leading provider of rapidly deployable and customizable SFA solutions. Borealis has provided technology to Adobe, Apple, Philip Morris, Ernst & Young and Sybase. Major customers include Hartford Insurance, Nortel, Scitex and Synopsys. -0-

Note to Editors: Borealis and Arsenal are trademarks of Borealis Corp. All other company and product names may be the trademarks of the respective companies with which they are associated.

CONTACT: Borealis Corp.

Ed Murphy, 702/832-0300


Tech Resource Group

Billy Purser, 919/834-0012


Price Public Relations

Julia Price/Michelle Beckstrom, 415/373-1515
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 1996
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