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Borders(R) to Open New Store in Ramsey, N.J.

ANN ARBOR, Mich., June 27 /PRNewswire/ --

Borders Books and Music announced today it will open a new 24,000-square-foot store in Ramsey, N.J. at the 235 Interstate Shopping Center. The Borders store is scheduled to open at the end of July 2001.

"We are pleased with the opportunity to serve the Ramsey community," said Roman Schreiner, the district manager for the new Borders location. "We look forward to providing a great selection of book, music, and video titles in a relaxing atmosphere where customers are comfortable browsing the stacks or just sipping a cup of coffee," he added.

The store location was selected based on physical factors, such as visibility to consumer traffic, easy access, available parking and square footage, as well as demographic data which showed favorable income and education levels in the area, two key indicators of potential success for Borders stores.

The new Ramsey store will feature a vast selection of over 150,000 book, music, periodical and video titles. Just 50 percent of the Borders title base is common to all stores. The other half is customized to each individual store location by knowledgeable buyers and Borders' sophisticated computerized inventory system. Each store's title selection is further tailored over time to reflect regional and local interests suggested by buying patterns.

Borders Cafe Espresso(R) is also an integral part of the Borders experience. In every Borders store, customers have the opportunity to relax in the cafe and choose from a variety of rich coffees, exotic teas and beverages from around the world, not to mention a savory selection of gourmet desserts and light lunch items.

Borders not only provides the ultimate experience for shoppers, but also fosters a deep commitment to its communities. In fact, each store hosts free in-store events reflecting the unique personality and interest of the area. Events include lectures, author signings, children's activities, neighborhood workshops and special "Benefit Days" which support local charities.

Borders Group, Inc. is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore, and the commonwealth of Puerto Rico. Headquartered in Ann Arbor, Mich., Borders Group (NYSE: BGP) is a FORTUNE 500 company that employs 30,000 worldwide and operates 340 Borders domestic superstores, 16 international Borders stores, 31 Books etc. locations, 860 Waldenbooks stores and Borders.com .

Information for journalists is available at www.bgimediacenter.com . Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com .

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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 27, 2001
Words:437
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