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Books-A-Million, Inc. Announces Enhanced Website.

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Nov. 25, 1998--Books-A-Million, Inc. (Nasdaq/NM:BAMM) announced today the launch of its newly enhanced website at www.booksamillion.com. The newly enhanced site offers some of the best prices on the Internet for books and a rich editorial environment to support its offerings.

Books-A-Million has always been a price leader, offering discounts on everything it sells in its retail stores with the Millionaire's Club Discount Card. The Internet site continues this tradition of savings by offering discount card holders up to 46% off bestsellers, 37% off all other in-stock hardcovers and 28% off all in-stock paperbacks. Customers can join the Millionaire's Club online and begin saving immediately.

Commenting on the launch, Clyde B. Anderson, President and CEO of Books-A-Million said, "Our retail stores have always offered a tremendous selection at a great value to our customers. Through our website, we hope to extend this franchise to a broader audience. We believe we can bring the diversity and excitement of our retail stores to the Internet, and we will be continuing to add new products and features in the months ahead."

Books-A-Million, Inc. is one of the leading book retailers in the southeastern United States. The Company presently operates 172 bookstores in 17 states. The Company operates three distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., traditional bookstores and combination book and greeting card stores, both operating under the name Bookland. The Company also sells books at its site on the World Wide Web. (http://www.booksamillion.com)

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:

Certain of the statements set forth herein are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based on management's current intentions, assumptions and projections and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, unanticipated increases in merchandise, salary and distribution costs, and the effects of increased competition on specific stores and the Company generally.
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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 25, 1998
Words:366
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