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Book review: iCon: Steve Jobs, The Greatest Second Act.

Byline: KATE MANSEY

FROM slick entrepreneur Richard Branson to media mogul Rupert Murdoch, or eco warrior Anita Roddick, big business has always equalled big personalities.

So it is no surprise that Steve Jobs is no exception.

iCon: Steve Jobs, The Greatest Second Act In The History of Business, charts the story of Jobs and his rise and fall - and rise again - at one of the world's biggest companies. Jobs joined Apple to become one of the driving forces behind the computer revolution, only to be driven from the company in disgrace. The book notes the two acts of his career.

The story follows the charismatic Jobs and details some of the quirks of his personality as he follows his desire for business.

But after his fall-out with Apple, wily negotiator Jobs bounced back, fixing a deal with George Lucas to buy the film maker's computer animation business at one-third of the asking price.

Young and Simon then map out his rise with Pixar and the hit movies such as Toy Story to Jobs's rebirth at Apple with the launch of the iPod.

This is a story of the personalities behind the facts and figures and includes some interesting personal touches.

In short, it shows business needs mavericks. iCon: Steve Jobs, The Greatest Second Act In The History Of Business, by Jeffrey S. Young and William L. Simon.

Published by John Wiley & Sons, Inc
COPYRIGHT 2005 MGN Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Jun 22, 2005
Words:233
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