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Bong.. here is the bad news at ITN.

THE Mirror invented tabloid newspapers and ITN invented tabloid TV news.

So we have a special interest in saving ITN's flagship show News At Ten.

It is not just a national institution but a key part of the media that keeps millions of ordinary people in touch with what is happening in the world.

Of course, News At Ten has changed over the past 31 years, just as The Mirror has. But the key elements are still there for both of us.

As well as giving the main news of the day, they still have the bongs and we still have our trademark red top on the front page.

But if ITV's bosses have their way, News At Ten will die and become News At Six Thirty. And there won't be a place for bongs in that unsnappy title.

Yesterday The Mirror launched its campaign to save News At Ten and the Prime Minister quickly added his voice.

Not everyone agrees with us. Our TV critic Charlie Catchpole does not, for one. His argument is that there is plenty of other television news to watch.

But News At Ten is unique. It is not like the BBC news, which aims at a snootier audience.

It is not like the 24-hour news services, which overwhelm with their coverage.

If cannot be lost simply for the sake of running films interrupted only by commercials.

ITV's chiefs must think again. The bongs must go on ringing out throughout the land at ten every weekday night.
COPYRIGHT 1998 MGN LTD
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Leader
Publication:The Mirror (London, England)
Date:Sep 3, 1998
Words:252
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