Bolly good boost for tourism; MOVIES.
TOURISM chiefs plan to use a Bollywood film to bring more Indian visitors to Ireland.
The movie Ek Tha Tiger - meaning Once There Was A Tiger - was shot in Dublin last September.
Tourism Ireland said it will piggy-back on the expected blockbuster's reach across India as part of a strategy to promote this country as a holiday destination.
A spokeswoman added: "We are confident the footage shot in Dublin will help whet appetites and create a curiosity among Indians to come and visit the places where the colourful film was shot."
The agency is targeting a growing Indian middleclass, rising by an estimated 40 million every year.
Featuring two of Bollywood's biggest stars - Katrina Kaif and Salman Khan - the film follows a man on a secret mission to Dublin where he falls in love with a woman studying at a dance academy at Trinity College.
BLOCKBUSTER J Kaif & Khan
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|Publication:||The Mirror (London, England)|
|Date:||Feb 22, 2012|
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