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Bohemia begins Valentine's promotion.

Bohemia begins Valentine's promotion

Mexico's Bohemia beer, imported into the U.S. by Wisdom Import Co., will kick off 1992 with consumer-oriented promotion for February's Valentine's Day titled, "Be My Beau."

This year's promotion, an extension of past Valentine's campaigns, features two new promotional items - an elegant, edible chocolate rose, and a six-color "Be My Beau" T-shirt - that can be ordered by consumers across the country. According to Wisdom, the chocolate rose and T-shirt make great Valentine's Day gifts and are available through Bohemia's fulfillment center in Santa Fe Springs, CA.

"We're targeting both on-premise and off-premise accounts across the U.S. with this promotion for Bohemia," said Dave Weston, Bohemia's brand manager.

PHOTO : "BE MY BEAU" promotion, an annual Valentine's Day campaign for Wisdom Import Co.'s Bohemia beer, will offer two new items this year - a chocolate rose and a six-color "Be My Beau" T-shirt.
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Title Annotation:Bohemia beer promotions by Wisdom Import Sales Co.
Publication:Modern Brewery Age
Date:Jan 20, 1992
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