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Boehringer Ingelheim an expert in laxatives.

RIDGEFIELD, Conn. -- With constipation the No. 1 gastrointestinal complaint affecting more than 4 million Americans, Boehringer Ingelheim Consumer Health Care (BICHC) offers a variety of solutions to meet their specific needs with Dulcolax laxatives.

BICHC is a leader in the laxative category with Dulcolax, the top-selling episodal (overnight) brand in dollar sales and the No. 1 doctor-recommended stimulant laxative brand overall, according to Gary Sanguinetti, director of sales at the company. BICHC supports Dulcolax with consistent national television advertising, multicultural marketing, freestanding inserts, physician sampling, pharmacist continuing education programs and trial/retention consumer promotions with its retail partners.

Dulcolax is available in the drug, discount and food classes of trade. Wherever consumers shop, BICHC responds to their needs with an assortment of products and sizes that range from items targeted to the onetime user to those required for gastrointestinal test-preparation procedures to those favored by the medium-to-heavy laxative user.

Adults age 35 and older are the typical purchasers of Dulcolax, the popular nonprescription gastrointestinal product, which is available in three forms.

The first is tablets, which are easy to swallow and comfort-coated. Dulcolax tablets generally provide constipation relief within six to 12 hours.

The second Dulcolax formulation is suppositories, which provide more immediate relief--generally within 15 minutes to an hour.

Finally, Dulcolax Stool Softener provides comfort and ease of elimination by accumulating water to soften stool. The product can be used as a regimen, if necessary, and improves symptoms of painful bowel movements within 12 to 72 hours. According to executives, it is also effective and safe during and after pregnancy.

Prescription medications (such as pain-relieving opiates, tricyclic antidepressants and antihistamines) and supplements (such as calcium and iron) can cause constipation. Such stimulant laxatives as Dulcolax offer the most effective relief of constipation brought on by prescription medications, outperforming such other types of laxatives as fiber products, executives note. In cases of severe constipation, an increase in dietary fiber may actually result in an increase in the stool's bulk, worsening the symptoms, they add.

The Dulcolax web site features a "frequently asked questions" section where consumers can learn more about such things as the causes (including poor diet, insufficient fluid consumption and changes in metabolism) and characteristics (including painful, difficult bowel movements and hard, dry stools) of constipation.

Boehringer Ingelheim

Consumer Health Care

900 Ridgebury Rd.

Ridgefield, Conn. 06877

Key contact: Gary Sanguinetti, Director of Sales

Web site: dulcolax.com

Phone: (203) 778-7708

Primary business: HEALTH CARE

Laxatives, over-the-counter products

Marketplace booth #1322

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Title Annotation:Marketplace 2006/Corporate Profiles
Publication:Chain Drug Review
Date:Jun 26, 2006
Words:413
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