Body shaping with Clarinol CLA.
At this year's HiE, Lipid Nutrition (Hall 9/Stand Q16) will highlight its innovative ingredient for weight management, Clarinol CLA. Launched in a yoghurt in the USA, proven to be safe by EFSA and winning the "best new ingredient for dairy foods and beverages" award at the 2010 Global Dairy Conference, Clarinol CLA is the most scientifically substantiated weight management ingredient. Visitors to the Lipid Nutrition booth can try several new dietary supplements and sensational functional dairy, beverage and bakery applications that provide a 'body shaping' effect, by decreasing body fat and increasing lean muscle. Furthermore, Lipid Nutrition has developed 'ready to market' concepts to help food companies accelerate the process to market. The company used the results from multiple market research studies to find out how consumers perceive the benefits of Clarinol CLA. "Our research suggests that there is high consumer interest in the two main health benefits of CLA--to reduce body fat and increase lean muscle," says John Kurstjens, Global Group Manager, Marketing. Clarinol CLA provides the opportunity for dietary supplement and food companies to benefit from the growing weight management market (www.lipidnutrition.com/www.clarinol.com).
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|Title Annotation:||HiE news|
|Publication:||Nutraceutical Business & Technology|
|Article Type:||Brief article|
|Date:||Nov 1, 2010|
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