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Bodegas big part of retail scene.

NEW YORK -- There are reportedly more than 13,000 small Hispanic convenience stores--or bodegas, from the Spanish In bodega--scattered across New York City. While many are being pinched by the expansion of such convenience stores as 7-Eleven, they are also benefitting from increased interest in ethnic food.

The ethnic food category experienced solid yearly sales performance, especially during the recession, with an overall growth of 12% from 2007 to 2009, likely driven by a migration from restaurant eating to increased food store purchases for at-home dining due to restricted budgets, according to 111intel, a global research and market intelligence provider. The market is forecast to grow by 20.3% from 2012 to 2017, likely driven by continued consumer interest and more focused product development.

Hispanic food is the most popular with all home cooks, with 58% reporting that they prepared it within the last month compared with 55% who have cooked Italian fare and 44% who have made Asian food.

The New York City Health Department launched a Healthy Bodegas Initiative in 2006, aimed at boosting the availability of and demand for healthy food in New York neighborhoods with the highest rates of poverty and chronic disease. The program was later renamed Shop Healthy NYC, and it has worked with more than 1,000 shops in East and Central Harlem, the South Bronx and Central Brooklyn to promote such healthy food as fresh fruits and vegetables, whole grain bread, low-fat milk and dairy products and lost-salt and no-sugar-added canned goods.

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Title Annotation:TOP 100 MARKETS
Publication:MMR
Date:Aug 12, 2013
Words:250
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