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Boca Raton Resort & Club Retains Tinsley Advertising; Annual Billings of $3 Million for Multi-Media Campaign.

MIAMI--(BUSINESS WIRE)--April 25, 1996--The Boca Raton Resort & Club has retained Miami-based Tinsley Advertising as its agency of record.

Billings are estimated at $3 million and work will include print, broadcast, direct mail and collateral.

"Their experience and reputation for advertising excellence in the travel industry is well known," said John Tolbert, VP Sales and Marketing for Boca Raton Resort & Club. "We are excited about the new partnership. Their proposed creative is unlike any other in the industry and will break new travel marketing ground."

One of the Southeast's largest agencies, Tinsley Advertising's experience in the travel industry includes such accounts as The Florida Keys and Key West and SuperClubs Resorts. The agency has $70 million in annual billings and 83 employees. Other clients include John Alden Life Insurance Company, Paramount Pictures and Kenny Rogers Roasters.

CONTACT: Rubin Barney & Birger, Inc.

Tina Rissman, 305/448-7450
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Publication:Business Wire
Date:Apr 25, 1996
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