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Boca Java Teams Up with South Florida Sports Personality, Joe Rose, and 790 The Ticket.

A Portion of the Coffee Sales Through This Program to Benefit Local Youth Through The Jason Taylor Foundation

DEERFIELD BEACH, Fla. -- Boca Java, the premier, direct-to-consumer online gourmet coffee company that fresh roasts its coffee to order, today announced that it has partnered with former Miami Dolphin and local TV/radio personality, Joe Rose, and 790 The Ticket in a special promotion that will also benefit local youth through the Jason Taylor Foundation.

The program will be featured Monday through Friday from 7am to 10am on The Joe Rose Show on 790 The Ticket. On Friday, October 20, The Joe Rose Show kicked off the promotion with a live broadcast from Boca Java's Deerfield Beach headquarters.

"We're very pleased to be working with Joe Rose and 790 The Ticket on this program," says Bruce Frcek, president and founder of Boca Java Gourmet Coffee. "Not only is this an opportunity for South Florida to try Boca Java for a great price, it supports the valuable work being done by the Jason Taylor Foundation. They bring a lot of joy to local kids."

Joe Rose loves a great cup of coffee

A true coffee lover, Joe Rose is a loyal fan of Boca Java Gourmet. "Their coffee is really great," says Rose. "I'm so excited to be working with the folks at Boca Java because I love their coffee. When I did my morning show from Boca Java on Friday, I got to see, firsthand, how they roast the coffee, pack it, and ship it fresh. It's amazing. And they make it right here in South Florida."

That fresh roasted-to-order process is the key to Boca Java's delicious taste. Frcek tells us, "Roasted coffee only stays fresh for about 45 days before its flavor starts to change. Many of the coffees at your supermarket can be 90 days old or more before they even reach the shelf. And who knows how long it sits there before you buy it. So if you've been drinking coffee from the grocery store all your life, chances are you've never even tasted a truly fresh cup of coffee. Boca Java is different. We don't even roast your coffee beans until you place your order. And it arrives fresh, at your door, in about a week."

"Boca Java makes more than 30 different kinds of coffee, so it was really hard to choose my favorites," says Rose. "My picks are Hound Dog Heaven, an awesome peanut butter and banana flavored blend; and Guatemalan Adventure, a delicious medium roast from their Explorer Series."

A portion of the proceeds from the coffee purchased through this program will be donated to the Jason Taylor Foundation, benefiting local youth.

"I hope South Florida will go to bocajava.com or 790theticket.com and take advantage of this great program," says Rose. "My Season Ticket offer has four different Boca Java coffees and two limited edition Joe Rose coffee mugs for a special low price. Or, you can order anything you want at bocajava.com and save 15% on your purchase. Either way, it's a great way to try this delicious coffee from South Florida. And trying Boca Java will also help the kids."

To find out more about this special program from Joe Rose, 790 The Ticket and Boca Java, log on to 790theticket.com. You can also log on to bocajava.com and click on the 790 Sports Ticket at the top of the page, or call 1.888.BOCA.JAVA.

About Boca Java

Boca Java sets the standard for home-brewed coffee freshness, quality and taste. They use only specialty-grade Arabica beans (the top 8% of beans produced worldwide), which are fresh roasted to order in small batches, packaged at the pinnacle of freshness, and shipped directly to your door.

In his pursuit of the perfect cup of coffee, president Bruce Frcek founded the company in Boca Raton, Florida in February 2002. The premier, direct-to-consumer online gourmet coffee company is now headquartered in Deerfield Beach, Florida.

In 2003, Boca Java began donating coffee to American troops stationed in Iraq and Afghanistan. In July 2005, it launched its Operation Million Cup program, which matches public coffee donations to the troops, bag for bag. The NBC TODAY Show and several news publications have featured Boca Java gourmet coffee and tea. Boca Java was named to the Internet Retailers Top 300 List for three years in a row. The company operates websites at www.bocajava.com and www.operationmillioncup.com.

About Joe Rose

Coffee lover and former Miami Dolphin tight end, Joe Rose, played six seasons with the Dolphins, from 1980 through 1985. His best NFL seasons came in 1983 when he made 29 receptions for 345 yards and three touchdowns, and again in 1985 when he had 19 receptions for 306 yards and four touchdowns. Rose is best known for catching Dan Marino's first ever touchdown pass in 1983. Rose is currently the color commentator on the Miami Dolphins radio broadcasts, host of The Joe Rose Show on 790 The Ticket, and the sports anchor for NBC-6 TV in Miami.

About The Jason Taylor Foundation

Established by Miami Dolphins All-Pro Defensive End Jason Taylor in July of 2004, the Jason Taylor Foundation supports and creates programs that facilitate the personal growth and empowerment of South Florida's children in need by focusing on improved health care, education and quality of life. To learn more about the Jason Taylor Foundation, please visit www.JasonTaylorFoundation.org or call 954-424-0799.

(photos from the live broadcast are available upon request)
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Date:Oct 24, 2006
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