Bobby Berk was once called the designer for the 99 percent. The designer won't argue.
"I liked that," Berk said at High Point Market, showing off his new rug and pillow collection with Surya. "I try to make designs that young families can afford ... And stuff that's going to last."
And stuff that's relaxed and cool.
"I don't like to use the word 'trendy' but I definitely like to stay stylish," Berk said.
Berk's design sensibilities touch a unique sweet spot from combining midcentury/loft/ modern looks, yet remaining comfortable. Think clean lines with soft cushions.
"My grandmother had an amazing midcentury sofa that everyone in the family wanted when she passed," Berk said. "But then we realized that it was like, who can actually sit on that sofa? As a designer I always try to make sure things are comfortable and livable.
"We don't want you to fell like you're in a museum. We want you to feel like you're in a haven."
Bobby Berk Home for Surya, introduced at High Point Market, encompasses rugs and pillows featuring Berk's signature mix of bold colors and modern design.
The designs in the Mod Pop collection are handtufted of wool with carved details. They feature retro designs reminiscent of the '70s with bright pops of color and bold graphic patterns. The Solid Bold collection includes designs with rhissic minimal forms and clean lines with both vibrant hues and grounded neutrals.
"I wanted to create a line of rugs for people like me who love color, but find it hard to locate great rugs with minimal or cool patterns," Berk said. "My collection for Surya marries simple patterns with amazing colors that bring life to a room without overwhelming the space, all while providing affordable options that don't sacrifice quality or style."
Berk said that his home collection for Surya will grow at the January Las Vegas Market to include flatweave rugs; bedding is planned for a spring High Point Market introduction; and lighting will be added at the Las Vegas Market in July.
Berk is also a retailer with locations in New York and Miami, and a store-opening planned for 2015.