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BlueCross BlueShield of Tennessee.

BlueCross BlueShield of Tennessee launched an online Marketing Assistance Program for brokers called MAR The service enables brokers to purchase pre-approved BlueCross-branded advertising and marketing materials directly from the Web. More than 4,000 BlueCross authorized brokers and agents are able to take advantage of the service, which can be customized. MAP also offers brokers a turnkey direct-mail feature that includes customized postcards or brochures, list procurement (business-to-business or consumer), and optional mailing services and postage for an all-inclusive price.
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Title Annotation:online Marketing Assistance Program
Author:Chordas, Lori
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1U6TN
Date:Feb 1, 2005
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