BlueCross BlueShield of Tennessee.
BlueCross BlueShield of Tennessee launched an online Marketing
Assistance Program for brokers called MAR The service enables brokers to
purchase pre-approved BlueCross-branded advertising and marketing
materials directly from the Web. More than 4,000 BlueCross authorized brokers and agents are able to take advantage of the service, which can
be customized. MAP also offers brokers a turnkey direct-mail feature
that includes customized postcards or brochures, list procurement (business-to-business or consumer), and optional mailing services and
postage for an all-inclusive price.