Printer Friendly

BlueCross BlueShield of Tennessee.

BlueCross BlueShield of Tennessee launched an online Marketing Assistance Program for brokers called MAR The service enables brokers to purchase pre-approved BlueCross-branded advertising and marketing materials directly from the Web. More than 4,000 BlueCross authorized brokers and agents are able to take advantage of the service, which can be customized. MAP also offers brokers a turnkey direct-mail feature that includes customized postcards or brochures, list procurement (business-to-business or consumer), and optional mailing services and postage for an all-inclusive price.
COPYRIGHT 2005 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:online Marketing Assistance Program
Author:Chordas, Lori
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1U6TN
Date:Feb 1, 2005
Words:80
Previous Article:Increased technology spend helps with competitive edge.
Next Article:Pay the piper: as the Superfund Trust fund runs out of money, will the U.S. Environmental Protection Agency become more aggressive in pursuing the...
Topics:


Related Articles
Regence closing its Eugene office.
Empire BlueCross BlueShield slashes group enrollment time from 20 days to three with Cisco Contact center solutions.
Managing between a rock and a hard market. (Cover Story).
MaryBeth Evans honored as "Ageless Hero".
BlueCross BlueShield of South Carolina .
NASCO awards IBM five-year extension for infrastructure and application development services.
BlueCross BlueShield of Tennessee and Caremark Rx Inc. recently announced enhancements to the Caremark iScribe electronic prescribing program in an...

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |