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Blue Peter annual is killed off.

PUBLISHERS have pulled the plug on the Blue Peter annual in the face of disappointing sales figures.

The book, which first hit the market in 1965, was selling just short of 60,000 copies in 2007 but that fell to 13,140 last year.

Matthew Reynolds, sales and licensing manager at publisher Pedigree, said: "We produced the cover this year and presented it to the trade.

But Blue Peter is fighting against up to 200 other brands that retailers select from and it wasn't seen as being strong enough to be in the top 25 per cent that gets the mass distribution."

The children's annual market is dominated by big sellers including The Beano, which sold 201,277 copies in 2010, and Doctor Who, which sold 140,044.
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Publication:Daily Record (Glasgow, Scotland)
Date:Sep 23, 2011
Words:128
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