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Blue Calypso, Inc. Announces Record Growth in Campaign Shares and Impressions.

Company Releases Calyp[R] Version 3.0

DALLAS -- Blue Calypso, Inc. (OTCBB: BCYP) ("Blue Calypso" or the "Company") announced today that its patented Calyp platform continues to accelerate aggressively with over 76 million impressions delivered for 2011 and a current reach over 5 million and growing rapidly. December 2011 campaign shares and impressions were up over 2,100% and 5,600% respectively over January 2011 monthly campaign performance metrics. 2012 continues the trend of adoption and growth as February 2012 campaign shares and impressions were up 76% and 47% respectively over December 2011 performance. The ability to drive campaign shares and impressions is a key element in the Company's ability to deliver cost-effective advertising.

"We believe that the Calyp platform will successfully deliver a new business model in digital word-of-mouth advertising, marketing and loyalty," said Andrew Levi Blue Calypso CEO. "We are engineering Calyp to scale significantly and deliver a rich set of features as this growth trend continues."

The Company has released the third generation of its patented Calyp[R] platform. As the Company has continued to pioneer innovations in digital word-of-mouth, they have identified additional compelling features and enhancements which are now available in this new major release. For Brand advertisers and their agencies, Calyp v3 includes a significant enhancement to the back-end campaign builder, image rendering engine and administration system. For Endorsers, this new version includes the ability to personalize a brand endorsement with pictures and videos of the Endorser engaging with the brand. Approximately 80% of Calyp brand endorsements happen from Endorser's mobile devices. Mobile users love to capture their life moments through mobile photography and video. Adding the ability to marry brand affinity with rich media to create a more personal and genuine brand endorsement was a natural addition.

"The goal of Calyp v3 was to enhance both the brand advertiser and the Endorser's ability to engage with one another and create an enhanced collaboration experience. As we continue to significantly grow our Endorser community it is important that the Calyp be capable of scaling while delivering exciting new ways of empowering our Endorsers to vocalize their brand affinity," said Andrew Levi, CEO of Blue Calypso.

About Blue Calypso, Inc.

Blue Calypso Inc. is a digital word-of-mouth advertising, marketing and loyalty company that offers its patented platform, Calyp[R] to unleash the power of customer relationships throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via social media posts and text messages in return for rewards and incentives. Brand advertisers leverage the Calyp campaign management system, which includes a collaborative dashboard, ad rendering and campaign distribution engine along with comprehensive performance analytics and social listening. Calyp is available in the iTunes App Store, Android Market and online at

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
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Publication:Business Wire
Geographic Code:1U7TX
Date:Mar 5, 2012
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