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Blue Barn Interactive Announces Agreement with MTVi to Provide Online Community Management Services.

Entertainment Editors


New York-Based Online Communications Company to Take on Moderation of, and Message Boards

New York City-based Blue Barn Interactive (BBI) announced today an agreement to provide Membership and Moderation services to communities of The MTVi Group (MTVi), the world's leading online music entertainment company. MTVi has retained BBI to deploy professional community managers on message boards across MTVi's network of destinations, which include, and

"Our network of sites offers some of the most popular and engaging online communities on the Web including's Fan Clubs and's Artist Bulletin Boards," said Fred Graver, GM of the VH1 Group, a division of MTVi.

As high-profile online communities like MTVi continue to increase membership and expand their breadth of services, companies are increasingly recognizing the value of outsourcing moderation services to community experts like Blue Barn.

"We are delighted to work with MTVi's innovative and popular online communities," said Marcy Kaye, co-CEO and co-Founder of BBI, "MTVi has always been at the forefront of exploring online applications that in some way anticipate the new convergent entertainment media."

This agreement marks another considerable achievement for the Silicon Alley company, whose client roster reads like a Who's Who of Alley-based content publishers: Time Warner, Bolt/AOL, Martha Stewart Living, and A&E Networks. BBI's current growth trend and profitable status - anomalies by present-day New Economy-standards - has set it apart from its competitors in the Community Management space.

Ms. Kaye adds: "In our four years of operation our belief of the importance of managed community has only become clearer. A brand's audience is perhaps its most valuable online asset, and optimal interaction with that audience requires significant experience in the online environment, expert knowledge of the user and the deployment of trained, professional moderators. This is BBI's approach to managed community, and more and more clients like MTVi are acknowledging its value."

About Blue Barn Interactive

Blue Barn Interactive (BBI) cooperates with its diverse, top-tier client base to create online environments that optimize brand-to-audience, audience-to-audience and intra-company communications. BBI comprehensive, community-focused engagements include planning and strategic services, technology integration and application development, and ongoing moderation and membership services. For more information about Blue Barn Interactive, please visit

About The MTVi Group:

MTVi Group, the world's leading online music entertainment company featuring a comprehensive collection of music destinations on the Internet including,,, and MTVi is a unit of MTV Networks, which is owned by Viacom Inc. (NYSE: VIA, VIA.B). Headquartered in downtown New York, MTVi has satellite offices in San Francisco, Miami, and London. Liberty Digital (Nasdaq: LDIG) holds a minority stake in MTVi. For more information on MTVi, please visit the MTVi corporate Web site (
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Publication:Business Wire
Date:Dec 13, 2000
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