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Blue's Clues, Teletubbies, Kid Movies Get Fast Start.

Quick impressions from retailers catching their breath after the Thanksgiving weekend:

One top trend retailer says Teletubbies and Blue's Clues were "by far the hottest things we have in the store," with good business in Scooby Doo and "an uptick in Rugrats" with the release of the movie. A Bug's Life did "reasonably well." South Park merchandise maintained a "stable" piece of the business.

Disappointments? "The weakness of wrestling," and a continuing slump in classic properties. The most disappointing merchandise category for the weekend was imprinted T-shirts for adults.

Another licensing-oriented retailer pronounced this season as "not licensing's finest hour," and agrees that wrestling has fallen off significantly.

Toys R Us' Michael Tabakin says that "everything is selling at such a frenetic pace" at this time of year that it's difficult to track the relative strength of licenses with any validity this early in the season. He cited Rugrats, A Bug's Life, Blue's Clues, Teletubbies and Barbie as particularly strong.

One mass retailer says the early performance of Babe: Pig In The City licensed goods mirrored the movie's disappointing box office for the first weekend, when it registered less than $9 million in sales, well behind Rugrats and A Bug's Life.

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Comment:Blue's Clues, Teletubbies, Kid Movies Get Fast Start.
Publication:Licensing Letter
Geographic Code:1USA
Date:Dec 7, 1998
Previous Article:Action figures, cards, etc.
Next Article:It's Here and It's Growing, But Licensors Are Still Sorting Out E-Commerce Issues.

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