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Blown ad campaign?

Blown Ad Campaign?

Harrison already has centered much of its tourism advertising campaign around Dogpatch.

Using Cranford Johnson Robinson Woods, a slick four-color brochure was produced and a whole section was purchased in the official state tour guide. Last year, Harrison spent $30,000 on radio and television advertising in the Kansas City, Tulsa, Little Rock, Fort Smith and Springfield, Mo., markets. Fram says about the same amount will be spent this year.

"If you combine all the groups here, $500,000 a year is spent promoting Harrison tourist attractions," Fram says. "Dogpatch is important to us. It drew 250,000 to the area last year. We like it. We need it. We do everything we can to help."
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Title Annotation:tourism advertising campaign on Dogpatch theme park
Publication:Arkansas Business
Date:Feb 4, 1991
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