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Blizzard's Adham says 50% of Blizzard projects don't make it, Game Informer says.

Allen Adham, executive producer at Activision Blizzard unit Blizzard Entertainment, said that the game maker has about a 50% success rate when it comes to new game projects, Game Informer reports. "We have roughly a 50-percent success rate," Adham told Game Informer. "I do a presentation internally for Blizzard and for the Activision companies at large, sometimes our brothers and sisters at King or Activision, Treyarch, Sledgehammer, Infinity Ward, they're curious to hear how our incubation process works. I have a slide where it shows a curtain, you know, and how does Blizzard consistently make great games and it shows a picture of Blizzard covered by a curtain, and the next slide is this terrifying-looking clown. The truth is, behind the curtain, it's a horror show. But most people outside of Blizzard don't realize around half of our titles don't see the light of day. So, people who think we're a consistent company, we're only consistent in that we only release the really amazing games." Adham noted that the games that never see the light of day, including titles "Starcraft: Ghost," "Titan," and "Warcraft Adventures," aren't entirely cancelled, as many elements of those games are repurposed for other projects, the report notes. The Fly notes that this interview was released about a week after gaming event BlizzCon, during which Blizzard announced new mobile game "Diablo Immortal." [Reference Link]:[]

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Publication:The Fly
Date:Nov 8, 2018
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