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Blindspot; hidden biases of good people.


Blindspot; hidden biases of good people.

Banaji, Mahzarin R. and Anthony G. Greenwald.

Bantam Books


254 pages




Written in a style accessible to general readers and students, this book can be used as a supplementary text in an undergraduate course. Authors Banaji (Harvard University) and Greenwald (University of Washington) developed the Implicit Association Test (IAT), which measures bias against various ethnic and social groups. Here, they draw on current research in implicit cognition, and on evidence collected from 14 million IAT surveys that volunteers have completed online, to explore the psychological mechanisms that allow even well-intentioned people to hold biases. They also explain how we can become aware of our own biases. The authors keep readers engaged with humor, thought experiments, visual exercises with b&w illustrations, and references to popular culture. Instructors will appreciate two appendices on the history of research into American racism and the connections between race, disadvantage, and discrimination.

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Publication:Reference & Research Book News
Article Type:Brief article
Date:Oct 1, 2013
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