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Blackberry's board with BA.

BLACKBERRY USERS can now take a step into the future and board British Airways (BA) flights using the airline's new Mobile Boarding Passes.

Users of Android-operated mobile smartphones can now also benefit from the new functionality, following its successful launch to iPhone users in July.

BA says that over 30,000 of its customers have used the Mobile Boarding Pass on their iPhones since it was introduced.

Chris Davies, BA's Head of Digital Marketing, said: "iPhone users have told us how incredibly convenient the Mobile Boarding Pass is so we're sure our customers who use BlackBerry's will love it too.

"Extending our successful Mobile Boarding Passes to Blackberry and Android users underlines our commitment to strengthen our mobile offering and enhance the overall travelling experience.

"It gives our customers increased control and makes travelling on British Airways even easier and smoother, allowing them to stay one step ahead."

The Mobile Boarding Pass can be used when customers travel on any BA-operated domestic flight and to many European destinations.

BA was the first airline to develop an app for customers in the UK. Since then, over quarter of a million people have downloaded the new app from iTunes, BlackBerry App World and Android App Store.

BA says the app ensures customers have access to real-time flight information about their upcoming trips, full integration with their Executive Club details and: "easily and smoothly guide customers through each stage of their flight process".

It also provides a dedicated travel news section, frequently asked questions and a link to the ba.com mobile website.

Mobile Boarding Passes can only be used by customers who are members of the British Airways Executive Club, which can be joined for free on ba.com.
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Title Annotation:Products and Services
Publication:Airports International
Date:Nov 1, 2010
Words:287
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