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Black Diamond Holdings Corporation Earns General Listing by the British Columbia Liquor Distribution Branch.

VANCOUVER, British Columbia -- Black Diamond Holdings Corporation (Pink Sheets:BDMHF) "Black Diamond Holdings", the "Company", ( is pleased to announce that it has earned a general listing for one of it's feature wine products, "Casa La Joya Reserve Merlot 2000" by the British Columbia Liquor Distribution Branch, (LDB). The Company and its wholly owned subsidiary, Black Diamond Importers Inc., "BDI" are engaged in the marketing and distribution of premium wines and spirits in North America.

Casa La Joya Reserve Merlot 2000 was introduced in January 2004 into 25 select retail stores and has since expanded to over 70 stores. It is a top selling new wine introduced this year by the (LDB) and earning the General Listing will place the wine in approximately all 275 retail outlets by fall 2004.

As exclusive agents & distributors representing the Vina Bisquertt Family Vineyard, Santiago Chile we are also pleased to announce that Casa La Joya Reserve Merlot 2000 has been awarded the gold medal as "Best Merlot Worldwide", from the prestigious London Wine & Spirits Competition. Casa La Joya Reserve Merlot quarterly sales by the LDB are expected to increase from approximately $90,000 to $240,000 by Dec. 31, 2004 reports Brad J. Moynes, President and CEO of Black Diamond Group.

About the British Columbia Liquor Distribution Branch

The LDB is the importer of record for all liquor products imported into British Columbia. The LDB generated total sales of $2.0 billion with a Net Income of $727 million in 2003/04.

About Black Diamond Holdings Corporation

Black Diamond is a British Columbia domiciled company that was incorporated on December 28, 2000. The Company and its wholly owned subsidiary, Black Diamond Importers Inc., are engaged in the marketing and distribution of premium wines and spirits to consumers in the United States and Canada. The Company's core business associates include 3-D spirits of San Francisco, Vina Bisquertt, Family Vineyards of Santiago, Chile, and Mastroeni Winery of Mendoza, Argentina. In Canada BDI is licensed as an importing agent in British Columbia and Alberta and in the United States BDI is emerging as a national leader in the private and custom label wine distribution industry. The Company is appointing wholesalers, on a state-by-state basis, to market and promote it's registered, trademarked, private label Liberty Valley, Valor Series (TM) wine.
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Publication:Business Wire
Date:Aug 17, 2004
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