Bitzio planning to acquire Sahaja.
M2 EQUITYBITES-February 21, 2014-Bitzio planning to acquire Sahaja
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Bitzio (OTC: BTZO) has announced its intention to acquire the designer luxury brand Sahaja.
Sahaja, from the Sanskrit "spontaneous, natural," creates soft and intricate garments spun from fine yarns. Sahaja's designs are inspired by the iconography and pattern work of cultures from around the world, reimagined with a modern sensibility.
Bitzio started as a mobile app development business leveraging celebrity and athlete followings. In mid-2013, Bitzio shifted its focus to fashion with a unique Los Angeles-based apparel incubation model.
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