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Birmingham Post Comment: City for sale.

Judges from the Urban Land Institute, who decided on a special award for the brilliance of Brindleyplace and the Bullring, expressed views familiar to many first-time visitors to Birmingham when they said they simply hadn't realised regeneration on such an impressive scale existed.

The ULI is based in America, so perhaps the judges could be forgiven for not being up to speed with events over here. But the sad fact is that the Birmingham story remains virtually unknown, even in much of this country.

The intention to bang the drum for Birmingham in New York, where city council leader Mike Whitby will accept the ULI awards, should be welcomed as the first step along the road to a far more voluble and professional approach to promoting this city as an excellent place in which to do business.

With offices in Brussels and London, and now a Birmingham branch of the ULI, a framework for networking on an impressive scale has been set. But we have to take advantage of these opportunities by becoming far more forceful.

It's all about hard-sell, and there is no greater challenge on the sales front than that provided by the Big Apple. It is time for Birmingham to come out fighting and sell itself to the rest of the world.
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Title Annotation:Comment
Publication:The Birmingham Post (England)
Date:Nov 2, 2004
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