Printer Friendly

Birmingham Hippodrome selects WinPure for data cleansing.

TELECOMWORLDWIRE-16 August 2006-Birmingham Hippodrome selects WinPure for data cleansing(C)1994-2006 M2 COMMUNICATIONS LTD http://www.m2.com

Birmingham Hippodrome, an entertainment venue in the UK, has bought 'Clean & Match 2006' software from WinPure, a provider of list and data services, to improve its marketing of ticket sales.

According to the company, 'Clean & Match 2006' includes modules for identifying missing data, validating e-mail addresses, standardising names and addresses, removing unwanted characters, deduplicating one or two lists and merge/purge facilities.

The software will match records from Birmingham Hippodrome's database against records from other agencies that sell tickets, avoiding the sending of duplicate mail to customers and agencies, and allow the venue to make overall improvements to the quality and appearance of its lists, the company claims.

No financial details were disclosed.

((Comments on this story may be sent to tww.feedback@m2.com))

COPYRIGHT 2006 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Telecomworldwire
Geographic Code:4EUUK
Date:Aug 16, 2006
Words:143
Previous Article:British Medical Association implements Imprivata's OneSign.
Next Article:Telenor ASA introduces new mobile subscription plan for business customers.
Topics:

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |