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Birmingham Hippodrome selects WinPure for data cleansing.

TELECOMWORLDWIRE-16 August 2006-Birmingham Hippodrome selects WinPure for data cleansing(C)1994-2006 M2 COMMUNICATIONS LTD

Birmingham Hippodrome, an entertainment venue in the UK, has bought 'Clean & Match 2006' software from WinPure, a provider of list and data services, to improve its marketing of ticket sales.

According to the company, 'Clean & Match 2006' includes modules for identifying missing data, validating e-mail addresses, standardising names and addresses, removing unwanted characters, deduplicating one or two lists and merge/purge facilities.

The software will match records from Birmingham Hippodrome's database against records from other agencies that sell tickets, avoiding the sending of duplicate mail to customers and agencies, and allow the venue to make overall improvements to the quality and appearance of its lists, the company claims.

No financial details were disclosed.

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Geographic Code:4EUUK
Date:Aug 16, 2006
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