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Biotech funding trends; insights from entrepreneurs and investors.

9783527324354

Biotech funding trends; insights from entrepreneurs and investors.

Gruber, Alexandra Carina.

Wiley-Blackwell

2009

192 pages

$129.95

Hardcover

HD9999

Originally a pharmacy scholar in Vienna, Gruber has become a veteran of marketing and business development in the pharmaceutical industry around the world, specializing in marketing and licensing biotechnological and generic products. She conducted qualitative interviews with entrepreneurs, venture capitalists, and other investors about the interpersonal and financial aspects of starting a biotech company, and presents the results here. By describing the characteristics beliefs, and expectations of each of the groups, she hopes to help investors and entrepreneurs build relationships based on mutual understanding that will lead to greater success in the biotech business, and most especially European companies in competition with American ones.

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Publication:SciTech Book News
Article Type:Book review
Date:Dec 1, 2010
Words:131
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