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Bioformix Rebrands as Sirrus.

Bioformix, a monomer company founded in 2009, has changed its name to Sirrus. This move reflects the company's new mission to focus on improving manufacturing through innovation in chemistry and to enhance process speeds and product performance for their industrial partners.

This mission involves creating monomers that can be formulated into plastics, rubber, films, coatings, inks, sealants, adhesives, and other products to make them more efficient and sustainable, as well as higher performing.

A new logo and website accompany the name change. The Sirrus brand mark is a graphic representation of the 1,1-disubstituted alkene molecule. The enhanced website, located at www.sirruschemistry.com, outlines the organization's new strategy in addition to having information on the company, leadership, products, and technologies.

The website launch coincides with the release of Sirrus's newest product, Chemilian, a polymer platform based on a 1,1-disubstituted alkene monomer that is currently being commercialized. The company will continue to produce and sell its Nexabond'm Instant Wood Adhesives line of products through distributors, including Rockier and Woodcraft.

"As we transition our long-term business model to commercializing breakthrough chemical platforms, including brand new technology based on 1,1-disubstituted alkene monomers, we wanted the company's name and brand to reflect our evolution," said Jeff Uhrig, CEO of Sirrus. "Sirrus is a dynamic name that communicates the high-level thinking that we can bring to partners in the consumer products, automotive, electronics, millwork, packaging, and healthcare industries, who want step-change improvements to their products and processes."
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Title Annotation:Business & Industry
Publication:JCT CoatingsTech
Date:Jun 1, 2014
Words:245
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