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Bio-Imaging's CapMed Division Provides Personal Health Manager Technology to Philadelphia's Thomas Jefferson University Hospital; New Tool Helps Patients Better Manage Their Care.

NEWTOWN, Pa. -- CapMed, a division of Bio-Imaging Technologies, Inc. (NASDAQ/NMS: BITI), a leader in personal health management solutions, announced today that Thomas Jefferson University Hospital in Philadelphia, PA will be distributing 100,000 CapMed Personal Health Record CD-ROMs to the Delaware Valley. The CDs are customized to Thomas Jefferson University Hospital and contain a Personal Health Manager (PHM) application. In addition, Jefferson University Hospital is providing CapMed's patent-pending Personal HealthKey, a portable USB application for transporting medical information on the user's key chain, to a sample of its senior management team with the goal of evaluating this technology for future release to patients.

"We are extremely pleased with this rollout. CapMed's Personal Health Manager has been gaining tremendous momentum in the marketplace and this project with Thomas Jefferson University Hospital is yet another example of a forward-thinking hospital taking the initiative to enable and educate its patient-base," said Wendy Angst, general manager of CapMed. "We view this project as another milestone in the development of the CapMed division of Bio-Imaging Technologies."

CapMed's PHM enables individuals to become partners in their health care by providing tools and information to help them track their medical information on a personal computer. Ultimately this leads to improvements in patient and provider outcomes. The PHM is outfitted with Jefferson University Hospital's patient registration and health history forms, their provider directory, and health resources and guidelines.

"We are very excited about our Personal Health Manager campaign," said Carmhiel J. Brown, senior vice president of Marketing, Public Relations and Communications at Thomas Jefferson University Hospital. "At Jefferson University Hospital, we are dedicated to excellence in patient care. The interactive Personal Health Manager helps our patients take a more active role in their care. As an added benefit it also helps us to brand our Jefferson University Hospital name in the community."

PHM will enhance Jefferson University Hospital's brand through customized packaging, customized content that automatically builds a profile for users based on personal needs, insertion of logos on all reports, and promotional content included on the software startup screen,. In addition, the PHM software will directly connect users to Jefferson's online resources, trigger branded reminders, and provide information on age-specific health management guidelines. Thomas Jefferson University Hospital is planning to launch its branded PHM by distributing it through the mail to the Delaware Valley community. The Hospital will also offer the PHM to individuals who request it in response to its advertising campaign, which will be carried out by local newspapers and prominently displayed on the Hospital's website.

CapMed, A division of Bio-Imaging Technologies, Inc., is the cornerstone of Bio-Imaging's personal health management division. CapMed provides personal health management applications that enable patients to monitor and manage their health, and to improve communications with care providers, ultimately improving outcomes and reducing costs of care. CapMed is an industry leader in consumer-centric personal health management solutions with more than 500,000 distributed to date. CapMed customizes these solutions to third-parties such as pharmacies, hospitals and health systems, pharmaceutical companies, employers and health plans to distribute to help engage consumers in personal health management. For more information on the CapMed Personal Health Management Solutions, please visit the updated website or the recently launched consumer website at

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. In particular, the Company's statements regarding trends in the marketplace and potential future results are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of projects due to the variability in size, scope and duration of projects, estimates made by management with respect to the Company's critical accounting policies, regulatory delays, clinical study results which lead to reductions or cancellations of projects, and other factors, including general economic conditions and regulatory developments, not within the Company's control. The factors discussed herein and expressed from time to time in the Company's filings with the Securities and Exchange Commission could cause actual results and developments to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
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Publication:Business Wire
Date:Mar 28, 2006
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