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Billing Pilsner Urquell as "the beer that launched a thousand beers," SABMiller is putting on a new push for the Czech brew in the U.S. market.

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Caption: Billing Pilsner Urquell as "the beer that launched a thousand beers," SABMiller is putting on a new push for the Czech brew in the U.S. market. "Pilsner Urquell has an exciting heritage, as its revolutionary brewing process paved the way for the world's first pilsner beer," says Evan Cohen, U.S. brand manager for Pilsner Urquell. "The Czech people know it's the finest tasting, highest quality beer in the world and they are proud to share it with their American friends." The name Pilsner Urquell translates to mean "pilsner from the original source", and it was created in 1842 in Plzen. Prior to 1842, all beers were dark until Czechs began using hot air instead of fire when kilning the malt.
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Title Annotation:Weekly Specialty Beer Report
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:4EXCZ
Date:Dec 1, 2003
Words:125
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