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Bill Imada named recipient of AAAPRA 1995 Vision Award; Horizon Awards gala set for May 18.

LOS ANGELES--(BUSINESS WIRE)--May 10, 1995--The Asian American Advertising and Public Relations Alliance (AAAPRA) has selected Bill Imada, president and chief executive officer of Imada Wong Communications, as the recipient of its 1995 Vision Award.

Imada and the winners of the Horizon Awards competition will be honored at a banquet on Thursday, May 18, at the New Otani Hotel in Los Angeles. A reception featuring the award-winning entries begins at 6 p.m., and dinner is at 7 p.m. The ticket price for AAAPRA members is $55, and $65 for guests. Tables of 10 are $500 for members. Call Lynne Choy Uyeda at 213/939-9088 for tickets and information.

Imada established Imada Wong Communications five years ago in Los Angeles and now has offices in San Francisco, Chicago and New York. ``It has become the nation's pre-eminent integrated communications firm dedicated exclusively to the Asian Pacific American market,'' explained Robert Berger, AAAPRA vice president, who nominated Imada for the award. ``Mr. Imada sets an example of professionalism for others in the field to follow.''

The Vision Award is AAAPRA's highest achievement that recognizes a demonstrated, long-standing dedication and commitment to the vision and principles embodied in the organization's mission.

The Horizon Awards recognize those who have exhibited outstanding professional excellence in their communication programs targeted to the Asian-American community. English- and Asian- language submissions were entered in the following categories: print and broadcast advertising, graphic design, public relations, government and public affairs, and nonprofit community programs.

This is the first year the Horizon Awards have been given. David Magdael, president of AAAPRA, said, ``The body of work targeted to the Asian market has reached a level of quality where it is appropriate to recognize the best of the best.''

AAAPRA, a nonprofit organization, was founded in January 1992 and is composed of professionals in advertising, public relations, marketing, communications and related industries from Southern California. The organization presents a variety of programs that provide a forum for networking and business development and lend professional expertise and resources to the Asian Pacific community. -0-
 WINNERS OF 1995 HORIZON AWARDS


Category Winning Entries


Print Advertising Campaigns
 a. Asian-language InterTREND:
 Sprint, ``Fortune Teller''


 b. English-language DAE Advertising:
 Wells Fargo, ``A Golden History''


Broadcast Advertising Campaigns
 a. Asian-language Imada Wong Communications Group:
 CDFA Radio Spots


 b. English-language DAE Advertising:
 Wells Fargo, ``A Golden History''
 Television


Public Relations Campaigns
 a. Asian-language Imada Wong Communications Group:
 KaChi News


 b. English-language Mann & Associates:
 ``Project Rebound''


Graphic Design Campaigns
 a. English-language Japanese American National Museum:
 Annual Report


Government & Public Affairs
 a. Asian-language Interviewing Service of America:
 L.A. Times Vietnamese Poll


Nonprofit Community Programs
 a. Asian-language Healthier Solutions Inc.:
 ``Facing HIV & AIDS''


 b. English-language Healthier Solutions Inc.:
 ``Facing HIV & AIDS''


CONTACT: Asian American Advertising & Public Relations Alliance

Lynne Choy Uyeda, 213/939-9088
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Date:May 10, 1995
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