Big O Tires.
Englewood, CO-based Big O Tires has entered into supply contracts
with both General Tire and Kelly-Springfield, who collectively will
supply 1.5 million tires to the 400-outlet tire chain. Big O is
switching to American-produced tires for all its stores, effective July 1, 1992. The company cited increasing difficulty in receiving adequate
supplies of tires from South Korea, improved cost-competitiveness of
U.S. tire manufacturers and the desire for a "buy American"
marketing campaign as reasons for the switch from South Korean suppliers
- namely Kumho and Hankook. Big O will sell the tires under its private