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Big O Tires.

Englewood, CO-based Big O Tires has entered into supply contracts with both General Tire and Kelly-Springfield, who collectively will supply 1.5 million tires to the 400-outlet tire chain. Big O is switching to American-produced tires for all its stores, effective July 1, 1992. The company cited increasing difficulty in receiving adequate supplies of tires from South Korea, improved cost-competitiveness of U.S. tire manufacturers and the desire for a "buy American" marketing campaign as reasons for the switch from South Korean suppliers - namely Kumho and Hankook. Big O will sell the tires under its private brand name.
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Title Annotation:signs supply contracts with Kelly-Springfield and General Tire
Publication:Rubber World
Article Type:Brief Article
Date:Apr 1, 1992
Previous Article:Hennecke Machinery.
Next Article:Arnco.

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