Big 5: Five minutes with Bashar Abou-Mayaleh, CIC.
Speaking ahead of The Big 5 2017, Bashar Abou-Mayaleh, managing director of Concrete Industries Complex (CIC) - which includes HPBS, HBF, and EB - discusses demand for his group's products and services in the Middle East-
CW : How would you assess demand for CIC's products and services in the Middle East at present?
Bashar Abou-Mayaleh: Within the last decade, CIC has gained a lot of momentum and interest with a lot of developers, clients, and consultants in the UAE. Demand for concrete products has witnessed a steady growth pattern as more and more clients have become aware of the benefits of using CIC as their main partner for projects. Also, local municipalities' understanding and strong support of the use of environmentally friendly concrete products, which all of CIC's factories produce, has given this demand an additional push. Lastly, with Expo 2020 Dubai drawing near, giving consideration to the upcoming developments expected to take place in various sectors, it will not be long before HPBS, HBF, and EB become the preferred total concrete solution providers in the region.
CW : How has business been for CIC in the Middle East during the past year?
BAM: 2017 has been one of the best years in CIC's history. We have been successful in developing key business partnerships with our clients, which, in turn, have resulted in securing contracts covering more than 85% of our total production capacity. We ended the year by growing our portfolio of projects, and successfully handing over more than 75 developments. These projects comprised a balanced mix of schools, villas, mixed-use buildings, worker accommodation, and industrial facilities.
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CW : In which markets are CIC's products and services currently in highest demand?
BAM: In anticipation of Expo 2020 Dubai, the market in general has already started to show some positive signs of recovery after the great recession of 2008. New projects and mega-developments are being announced on a regular basis by various developers, and this is a clear indication of the increase in the confidence levels of investors.
CW : What are CIC's plans for The Big 5 2017?
BAM: We are aiming to highlight and promote CIC - including HPBS, HBF, and EB - as a total concrete solution provider for all upcoming projects in the UAE.
CW : What are CIC's priorities in the Middle East for 2018?
BAM: At CIC, we strongly believe in planning. As such, our main focus during the coming 12 months will be to further grow a balanced portfolio of projects with a strategic mix of short-term, fast-track developments with durations ranging from three to four months, to long-term mega developments, with durations ranging from eight to 14 months. Other priorities will be to develop and build more tactical business partnerships with our key clients, and to provide them with the best quality of service throughout all phases of their projects.
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