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Bicycle Beer marks its initial rollout.

Chicago-based Pacific Beverage Marketing Co. has introduced fruit-flavored Bicycle Beer, "one of the newest products kicked off in the U.S. since light beer," according to the company's spokesperson.

Bicycle Beer is based on a traditional beverage that is popular among Bavarian and Austrian bicyclists known as "radler-mass." An all-natural, fruit-flavored brew, radler-mass replaces electrolytes, and carbohydrates lost during a long ride.

Pacific Beverage said the product will be available in two introductory flavors--Misty Lime and VeriBerry. It will be packaged in six-packs of 12-oz. bottles, which will retail for around $5.99.

"Bicycle Beer was designed to appeal to the active, moderate-drinking public, and offer them a beverage of choice other than light beer," Pacific Beverage pointed out.
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Publication:Modern Brewery Age
Date:Mar 1, 1993
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