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Beware scam on fish.

People have been warned to beware a fish-selling scam.

North Yorkshire Trading Standards said a gang was travelling the area calling at homes and hugely overcharging people for fish, or selling inferior products purporting to be something else.

The warning comes after an increasing number of complaints by consumers.

People are advised to report any incidents to Trading Standards or the police immediately.

A Trading Standards spokesman said: "They offer 'expensive' varieties of fish at seemingly attractive prices - only for people to later discover they have been fobbed off with cheap varieties.

"Others report being pressured into buying more fish than they could consume, or afford.

"In most cases, it has been described as fresh, when it has been frozen."

Staff said they relied on people reporting incidents promptly and taking details of traders' vehicles.

They have investigated five cases in the last six months, including those in Stokesley and Leyburn.

Assistant Trading Standards director Graham Venn, said: "Traders often call at the homes of older people. What might seem like a bargain often ends in disappointment and financial loss."

* Staff want to hear from people who may have been victims of similar scams - call Consumer Direct on 08454 04 05 06.
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Title Annotation:News Local
Publication:Evening Gazette (Middlesbrough, England)
Date:Apr 27, 2007
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