Printer Friendly

Beverly McMaster, 43, president We Care Health Services Inc.

Beverly McMaster, 43 President We Care Health Services Inc.

A prominent feature on the office wall at We Care is a row of wall-mounted clocks, one for each Canadian time zone. They remind the president of her goal: to have active franchises in each of them.

McMaster didn't think there was sufficient challenge in just being a nurse, a mother of four (now aged 12, 15, 19 and 21) and wife to a busy mathematics professor. So she went into business. She spent three years planning her three-sided enterprise: she provides graduate nurses for private service; companions for seniors; and homemakers for anyone who needs a hand around the house.

Five years later she has 14 franchises, from Barrie, Ontario to Kelowna, B.C., and a new one will open soon in Burnaby, B.C. She doesn't just sell franchises, but rather awards them to health-care entrepreneurs who commit themselves to a heavy program of ongoing training.

There are now 600 employees affiliated with We Care outlets, both part- and full-time. All franchises are profitable, and McMaster says this is due to a combination of planning and training.

PHOTO : Four kids and 600 employees keep this working mother on the go.
COPYRIGHT 1990 Manitoba Business Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Bullish on Brandon - industry in Manitoba's second largest city
Author:McGuiness, Fred
Publication:Manitoba Business
Article Type:company profile
Date:Oct 1, 1990
Previous Article:Gordon Peters, 37, partner CANDO Contracting Ltd.
Next Article:Greg Skura, 44, president Super-Thrifty Drug Marts.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters