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Better people make better business.

More than 600 business people attended what was hailed the North East's biggest training and HR event of the year to discover how to realise the full potential of their workforce.

Better People Better Business 2005 was staged by the Learning and Skills Council (LSC) and Business Link on December 1 at Newcastle Racecourse.

The event offered a unique mix of an exhibition and full day of training sessions designed to ensure that local organisations could sharpen their competitive edge. The seminars, two inspirational masterclasses and a programme of training videos were all aimed at developing people, winning new business and helping companies to grow.

Better People Better Business attracted a sell-out exhibition of 50 trainers and advisers and allowed delegates to plan their day around their personal interests or concerns, to gain a practical insight into the kind of training that is most appropriate for their staff and colleagues. Throughout the day, the message to delegates was that the benefits of developing a skilled and well-motivated workforce were tangible and measurable ( increased profits, improved productivity, improved staff retention and gaining a competitive advantage.

Sponsored by Assessment North East and opened by The Hon James Ramsbotham, chair of LSC County Durham and the Regional Board LSC North East, Better People Better Business offered 26 workforce development and business skills seminars, providing taster sessions and introductions to a range of training and business development areas.

There were also two masterclasses, one focused on advising how managers could improve business performance and increase staff morale by unlocking their own leadership potential, and the other, centred on Investors in People (IIP), which offered an insight into the benefits of the IIP standard.

The seminars, each attended by an average of 150 delegates, covered topics including:

* Upskilling employees in literacy, numeracy and communications to ensure that they are equipped to carry out their jobs effectively;

* Conducting positive appraisals to build motivation and productivity;

* Ensuring that money spent on training is not wasted;

* Gaining access to a young, highly-motivated workforce through Apprenticeship programmes;

* Improving relationships with customers.

Two seminars that struck a chord with busy delegates concentrated on developing the most productive work-life balance to achieve both business and personal objectives and on how time can be saved by working smarter, not harder, to achieve more and reduce stress. Better People Better Business attracted delegates from more than 400 companies. The attendees were able to meet representatives of the LSC and Business Link to discuss individual requirements for training and workforce development and to network with a vast cross-section of business people from many different walks of life but with the shared objective of improving performance through staff development. James Ramsbotham said: "The Better People Better Business event exceeded our expectations. We were delighted with the support received from our sponsor, Assessment North East, and our 50 exhibitors, the attendance of more than 600 delegates was exceptional. All seminars proved to be a huge success and the two masterclasses received excellent feedback. I am sure that all those who attended went away with a wealth of information and ideas."

Better People Better Business was the anchor event for a programme of seminars held in partnership by the LSC and Business Link this autumn.

Associated breakfast seminars have been held recently in Bowburn and West Auckland, County Durham, and in Hexham and Alnwick, Northumberland. A further Better People Better Business event will be staged, with a different programme of seminars, at the Oakwood Centre, Eaglescliffe, Stockton-on-Tees, on January 31, 2006.
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Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Publication:The Journal (Newcastle, England)
Date:Dec 14, 2005
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