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Best or worst?

I was appalled when I read "The 40 Best Companies for Diversity" (July 2006). The Altria Group, the parent company of Philip Morris, spends over $9.5 billion in advertising each year to entice children and people of color to smoke. It being the No. 1 company in marketing diversity serves as a good explanation for why blacks lead all other groups in death Fore cancer, heart disease, and diabetes--all tobacco-related diseased.

Our children suffer disproportionately from obesity and Type 2 diabetes thanks to No. 5 and No. 6 on the Best in Marketing Diversity list: McDonald's and PepsiCo. And Wal-Mart?! People nationwide are bighting to keep Wal-Mart out of their communities because of its corporate irresponsibility.

This article attempts to justify the Gelling-out of black media sources to corporations which only wish to exploit the black community for its financial resources and pollute it with disease and death. Inviting corporations to take advantage of our consumer-sick community and honoring those that do is not, in any way, enterprising for blacks.

Lori Peterson

Gary, IN
COPYRIGHT 2006 Earl G. Graves Publishing Co., Inc.
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Title Annotation:Letters
Author:Peterson, Lori
Publication:Black Enterprise
Article Type:Letter to the editor
Date:Nov 1, 2006
Previous Article:A new breed of entrepreneurs.
Next Article:Responsibility for our actions.

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