Best of NAMA.
BEST OF SHOW--ADVERTISINGCLIENT: New Holland North America, New Holland, PA--Dawn Fox
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the machine for the future.
AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers
BEST OF SHOW--PUBLIC RELATIONS
CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson
AGENCY: Gibbs & Soell, Inc., Raleigh, N.C.--Caryn Caratelli
MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust resource.
AUDIENCE: Soybean growers and retailers
BEST OF SHOW--SPECIALTY
CLIENT: Pfizer, Inc., New York, NY--Dan Kramer
AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown
MESSAGE: Solitude IGR is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations.
AUDIENCE: Horse owners, trainers, breeders and equine veterinarians
Multimedia Campaigns--Local
CLIENT: Bayer CropScience, Research Triangle Park, NC--Charlie Hale and Randy Myers
AGENCY: AdFarm, Kansas City, MO--Scott Kurfman
MESSAGE: Fusarium Head Blight (scab) disease can have a devastating impact on the grade, yield and profit in wheat and barley. Take the right steps to manage scab and always include FOLICUR fungicide in your management plan.
AUDIENCE: Wheat growers farming over 500 wheat acres residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area.
MERIT: 1st Farm Credit Services (Northern, IL Region) / E.W. McDaniels
NATIONAL FINALISTS:
Bayer Animal Health / Bernstein-Rein Advertising
Syngenta Crop Protection / Martin/Williams (3)
Ohio Soybean Council / Osborn & Barr Communications
CROPLAN GENETICS / Colle+McVoy
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Multimedia Campaigns--Regional
CLIENT: United Soybean Board, Chesterfield, MO--Janice Dahl
AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso
MESSAGE: To show U.S. soybean producers how much U.S. livestock means to their business and their communities and states.
AUDIENCE: Soybean farmers and rural neighbors
MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc.
NATIONAL FINALISTS:
BASF Plant Science / Charleston/Orwig, Inc.
Syngenta Crop Protection / Martin/Williams
FMC Agricultural Products Group / Nicholson Kovac.
Schering-Plough Animal Health Corp. / Swanson Russell Associates
Valent USA Corporation / archer>malmo
Bayer CropScience Canada / AdFarm
Bayer CropScience / Rhea & Kaiser Marketing Communications
Multimedia Campaigns--National
CLIENT: New Holland North Holland, PA--Dawn Fox
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the machine for the future.
AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers
MERIT: John Deere Credit / Mackenzie
NATIONAL FINALISTS:
Bayer CropScience / Rhea & Kaiser Marketing Communications (3)
Pfizer Animal Health / Charleston/Orwig, Inc.
Challenger/AGCO Corporation / The Titan Network
Trimble Navigation Limited / Nicholson Kovac
New Holland North America / Maclay & Shoemaker Graphics
Monsanto Company / Osborn & Barr Communications
Multimedia Campaign--International
CLIENT: NK Brand, Syngenta Seeds, Golden Valley, MN-Bev Larson
AGENCY: Adculture Group, Inc., Minnetonka, MN--Jill Wenzel
MESSAGE: Not only does NK Brand offer quality genetics, but it also surrounds those genetics with a host of better choices for growers, including seed treatments, technology traits, packaging options and hybrids and varieties specially characterized for end-use markets. The results is the more yield growers expect, and the better choices they can't get anywhere else.
AUDIENCE: Corn and soybean growers in the 12 North Central states, as well as, Ontario and Quebec, Canada.
MERIT: New Holland North America / Colle+McVoy
New Product Introduction
CLIENT: PIC, Franklin, KY-Keith Canfield
AGENCY: In-house
MESSAGE: The PIC380 is the ultimate combination in swine genetics.
AUDIENCE: Commercial pork producers using competitor's male genetics; current PIC boar and semen users; and allied-industry influencers of these two groups
MERIT: Bayer CropScience / AdFarm
NATIONAL FINALISTS:
Pfizer Animal Health / Charleston/Orwig, Inc.
Intervet, Inc. / Osborn & Barr Communications
Syngenta Crop Protection / Martin/Williams (2)
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
CNH Capital / Mobium Creative Group
New Holland North America / Maclay & Shoemaker Graphics
Syngenta Plant Science / Adculture Group Inc.
Producer or Company-funded Advertising Campaigns
CLIENT: United Soybean Board, St. Louis, MO--John Becherer
AGENCY: Osborn & Barr Communications, St. Louis, MO--Kiersten McCarty
MESSAGE: To encourage the support of U.S. soybean farmers for their livestock and poultry neighbors by making them aware that 94 percent of their soybean meal produced at home goes to domestic animal agriculture.
AUDIENCE: U.S. soybean farmers
MERIT: Ag United for South Dakota / Paulsen Marketing Communications
NATIONAL FINALISTS:
Midwest Dairy Association / Legacy Marketing Group
National Pork Board / The Richards Group
Idaho Potato Commusion / Evans, Hardy + Young, Inc.
American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann
Indiana Soybean Board /The Jackson Group
Spreads--Single
CLIENT: Case IH, Racine, WI--Anne Stillman
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: Case IH cotton pickers offer an edge to producers who never stop thinking about ways to improve their productivity.
AUDIENCE: Cotton growers who are analytical and take a business approach to farming.
MERIT: Syngenta Professional Products / Trone Advertising
NATIONAL FINALISTS:
Bayer CropScience / Rhea & Kaiser Marketing Communications
New Holland North America / Colle+McVoy
Schering-Plough Animal Health Corp. / Swanson Russell Associates
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Elanco Animal Health / McCormick Company
Delta and Pine Land Company / Brighton Agency, Inc.
Trimble Navigation Limited / Nicholson Kovac
Dow AgroSciences Canada / AdFarm
Spreads--Series
CLIENT: New Holland North America, New Holland, PA--Dawn Fox
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the machine for the future.
AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers
MERIT: Dow AgroSciences / AdFarm
NATIONAL FINALISTS:
Garst Seed Company / SOLUTIONS Inc.
Bayer CropScience / AdFarm (2)
Bayer CropScience / Rhea & Kaiser Marketing Communications (2)
CNH Capital / Mobium Creative Group
Single-page Ad--Single
CLIENT: PotashCorp, Saskatoon, Saskatchewan--Rhonda Speiss
AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters
MESSAGE: To offer a much-needed alternative perspective on enzymes called Phytase. The enzyme is designed to displace phosphate feed ingredients, which PotashCorp produces.
AUDIENCE: Animal nutritionists, ag retailers, feed formulators, and environmental regulators
MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc.
NATIONAL FINALISTS:
Bayer Animal Health / Bernstein-Rein Advertising (2)
AutoFarm / Red Lizard Creative
Firestone Agricultural Tire Division / The Meyocks Group
BASF Professional Vegetation Management / Winnercomm, Inc.
Bayer CropScience / Rhea & Kaiser Marketing Communications
Seminis Vegetable Seeds / In-house
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Syngenta Crop Protection / Martin/Williams
Single Page Ad--Series
CLIENT: Boehringer Ingelheim Vetmedica, Inc., St. Joseph, MO--Bruce Brinkmeyer
AGENCY: Blasdel Cleaver Schwalbe Communications, Kansas City, MO--Leigh Ann Cleaver
MESSAGE: The Boehringer Ingelheim commitment to providing innovative products to control devastating swine industry diseases begins with vaccination and adequate feed medication.
AUDIENCE: All swine producers, practitioners and veterinarians in the U.S. MERIT: Dow AgroSciences / Bader Rutter Associates, Inc.
NATIONAL FINALISTS:
Golden Harvest Seeds, Inc. / Stephens & Associates Advertising
New Holland North America / Colle+McVoy
Rabobank International/Morgan&Myers
Case IH / E.W. McDaniels
Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc.
Syngenta Professional Products / Trone Advertising
Less-than-page Ad--Single
CLIENT: New Holland North America, New Holland, PA--Dawn Fox
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the machine for the future.
AUDIENCE: Entrepreneurial livestock producers who are growth oriented and aggressive about their future
MERIT: CNH Capital / Mobium Creative Group
NATIONAL FINALISTS:
Hampel Corporation / TVM Marketing
Mountain Plains Farm Credit Services / Armstrong/Shank
Luitpold Animal Health / The Duff Company
Garst Seed Company / SOLUTIONS Inc.
Helena Chemical Company / Rawlinson Graphic Design
New York State Fair / Latorra, Paul & McCann
Seminis Vegetable Seeds / In-house
Less-than-page Ad--Series
CLIENT: Wyffels Hybrids, Geneseo, IL--Gloria Shoemaker
AGENCY: The Gunter Agency, Verona, WI--Randy Gunter
MESSAGE: Wyffels is an independent company, just like most farmers. This independent thinking is important and you should demand that the people selling you corn seed should uphold your rights as growers, as outlined in the ads.
AUDIENCE: Corn growers, primarily in Illinois and Iowa
MERIT: New Holland North America / Colle+McVoy
NATIONAL FINALISTS:
Mountain Plains Farm Credit / Armsrong/Shank
Ag United for South Dakota / Paulsen Marketing Communications
Syngenta Crop Protection / Martin/Williams
New York State Fair / Latorra, Paul & McCann
PortaCheck / TVM Marketing
Trade Ads--Single
CLIENT: Dow AgroScienees, Indianapolis, IN--Rose Pitones-Dunasky
AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI--Tom Posta
MESSAGE: Dow AgroSciences offers two high-load glyphosate products at two price points, so retailers can grow their business by catering to specific customer needs.
AUDIENCE: Ag retailers in select Midwest states
MERIT: Case IH / Colle+McVoy
NATIONAL FINALISTS:
CHS / Colle+McVoy
Delta and Pine Land Company / Brighton Agency, Inc.
Farm Press / In-house
AMVAC / Maris, West & Baker
Novus International / Geile-Leon Marketing Communications
Trade Ad--Series
CLIENT: Case IH, Racine, WI--Anne Stillman
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: Case IH offers an edge to retailers who never stop thinking about ways to improve their productivity.
AUDIENCE: Ag retailers (independent co-ops and custom applicators) with greater than 15,000 applied acres
MERIT: Idaho Potato Commission / Evans, Hardy + Young, Inc.
NATIONAL FINALISTS:
Idaho Potato Commission / Evans, Hardy + Young, Inc.
United Soybean Board / Osborn & Barr Communications
Agricore United / Adculture Group Inc.
Zinpro Corporation / New Alternative (MWI/Idea Outpost)
Nutrena / David & Associates
Unique Print Advertising
CLIENT: National Corn Growers Association, Chesterfield, MO--Mimi Ricketts
AGENCY: David & Associates, Hastings, NE--Dave Buchholz, Ken Anderson, Barry Keller, Robert Cope
MESSAGE: The corn industry is changing dramatically, requiring producers to rethink the role of their product in the domestic and global marketplace. Producers are being challenged to rethink the possibilities of new uses for their product--as well as their role in the rural communities in which they live and work.
AUDIENCE: The hundreds of thousands of corn producers across America who support their industry through their state corn checkoff programs.
MERIT: New Holland North America / Colle+McVoy
NATIONAL FINALISTS:
BASF Professional Vegetation Management / Winnercomm, Inc.
Bayer CropSciences / AdFarm
New Holland North America / Colle+McVoy
Pfizer, Inc. / Brown + Associates, Inc.
Wyffels Hybrids / The Gunter Agency
Mycogen Seeds / Bader Rutter & Associates, Inc.
Valent USA Corporation / archer>malmo
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Radio--Single
CLIENT: Syngenta Crop Protection, Greensboro, NC--Jodie McClement
AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel
MESSAGE: To create awareness for AVICTA Complete Pak and to position the product as an easy, effective replacement for Temik.
AUDIENCE: Cotton growers
MERIT: Case IH / Colle+McVoy
NATIONAL FINALISTS:
Firestone Agricultural Tire Division / The Meyocks Group
Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)
Elanco Animal Health / McCormick Company
Arysta LifeScience North America / Woodruff Sweitzer
FMC Agricultural Products Group / Nicholson Kovac (2)
Valent USA Corporation / archer>malmo
Press Conference
Conductor: Today's briefing is on the issue of cotton safety. We have a new plan to boldly confront the challenges of growing cotton and to ensure its future protection and strong growth. You there in the back
Reporter: With so many serious issues with cotton today--nematodes, insects, disease, is there any hope of an easy fix?
Conductor: Actually Katherine--We've solved it!! Next question.
Reporter: Will you give us the background on that?
Conductor: Yes, it's called an Avicta Complete Pak. Our intelligence assesses the dangers to cotton and this provides early season protection against all three, and in a seed treatment. We consider each seed to be a very, very tiny port.
Reporter: Would it be fair to say Avicta Complete Pak is a revolutionary new way to protect cotton?
Conductor: Yes I would categorize it in that way.
Radio--Series
CLIENT: National Cattlemen's Beef Association, Centennial, GO--Polly Ruhland
AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso
MESSAGE: The Beef Checkoff increases consumer demand for beef, which in turn increases the profits of beef producers. The consumer promotion of the Beef Checkoff has led to beef demand rising more than 16 percent from 1998 through 2004. This campaign focuses on the success of the consumer promotion and how that has helped every beef producer.
AUDIENCE: Beef producers
MERIT: New Holland North America / Colle+McVoy
NATIONAL FINALISTS:
Bayer CropScience Canada / AdFarm (2)
Bayer Animal Health / Bernstein-Rein Advertising
Mycogen Seeds / Bader Rutter & Associates, Inc.
Pfizer Animal Health / Rhea & Kaiser Marketing Communciations (2)
Valent USA Corporation / archer>malmo
"Mouthwatering Message"
Sam: The steakhouse. Where every meal centers around a tender, juicy steak.
Baxter: The beef checkoff. Where every commercial centers around tender, juicy cuts of beef. Yeah, your beef checkoff uses many means to spread our message. It's part of why demand for beef is up nearly twenty percent since 1998.
Sam: Beef. It's what's for dinner.
Baxter: I'm Baxter Black. To learn more about your beef checkoff, contact your sate beef council or visit beefboard.org.
Television--Single
CLIENT: Bayer CropScience, Research Triangle Park, NC--Andy Hurst
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Cooke
MESSAGE: IGNITE smokes weeds without touching LibertyLink cotton.
AUDIENCE: Cotton growers, dealers and consultants in Alabama, Arkansas, Arizona, Georgia, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina, Tennessee, Texas, Virginia and north of Tampa in Florida
MERIT: FMC Agricultural Products Group / Nicholson Kovac
NATIONAL FINALISTS:
Syngenta Crop Protection / Martin/Williams (2)
Bayer CropScience / Rhea & Kaiser Marketing Communications
Valent USA Corporation / archer>malmo
NC+ Hybrids / Swanson Russell Associates
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
New York State Fair / Latorra, Paul & McCann
Television--Series
CLIENT: Bayer CropScience, Research Triangle Park, NC--Stephanie Gable
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Lynch
MESSAGE: During the fall when growers are making their seed purchase decisions, the focus was to increase the percentage of growers who associated the Herculex[TM] I Insect Protection trait with LibertyLink and LIBERTY, as well as discuss the vast number of hybrids that are available with the LibertyLink trait. In the spring, the message focused on treating LibertyLink hybrids with LIBERTY herbicide for outstanding weed control and built-in crop safety,
AUDIENCE: Corn growers in areas where post-grass herbicide use is common (Iowa, Minnesota, South Dakota, Illinois, Nebraska, Wisconsin); corn retailers (those who are existing LIBERTY[R] Herbice or other Bayer CropScience brand bulk retailers and those with growth opportunity); corn growers who have purchased LibertyLink[TM] hybrids (where applicable)
MERIT: NC+ Hybrids / Swanson Russell Associates
NATIONAL FINALISTS:
Ag United for South Dakota / Paulsen Marketing Communications
Pioneer Hi-Bred International, Inc. / McCormick Company
Audio/Visual Presentation--To Farmers, Ranchers & Growers
CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Paul Schorn
AGENCY: AdFarm, Calgary, Alberta--Laramy Gibson
MESSAGE: To increase the cattle producers' understanding of the economic benefits of producing more grass to increase production and profits.
AUDIENCE: Western Canadian cattle producers, grass managers and influencers
MERIT: Syngenta Seed Treatment / Act 1
NATIONAL FINALISTS:
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Bayer CropScience / Rhea & Kaiser Marketing Communications
John Deere Agricultural Marketing Center / In-house (2)
National Pork Board / REL Productions
Audio Visual Presentation--To Dealers, Distributors & Sales Reps
CLIENT: The Fertilize Institute, Washington, D.C.--Kathy Mathers
AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters
MESSAGE: The video was designed to introduce Dr. Jay Lehr, spokesman for the education program Fertile Minds, and his passion for educating the public about the benefits of modern agriculture.
AUDIENCE: Directed to the ag community, dealers, distributors, sales reps and others servicing agriculture
MERIT: CHS Inc. / In-house Media
NATIONAL FINALISTS:
Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)
Pioneer Hi-Bred International, Inc / McCormick Company
United States Department of Agriculture Rural Development / Osborn & Barr Communications
The Fertilizer Institute / Fergus/Peters Group
Advertising on the Web
CLIENT: Schering-Plough Animal Health Corp., Union, NJ--Jonathan Lowe
AGENCY: Swanson Russell Associates, Omaha, NE--Kathleen Durkin
MESSAGE: Nuflor is the only antibiotic in its class, which means it's more likely than older antibiotics to remain effective against common BRD bacteria.
AUDIENCE: Schering-Plough reps and distributor reps
MERIT: Merial / Bader Rutter & Associates, Inc.
NATIONAL FINALISTS:
Agriliance / Colle+McVoy
Merial Limited / Bader Rutter Associates, Inc.
CNH Capital / Mobium Creative Group
Merial / Bader Rutter Associates, Inc.
Syngenta Crop Protection / Martin/Williams
Digital Presentations
CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Mike Gustafson
AGENCY: In-house
AUDIENCE: Potential 5025 Series tractor buyers
MERIT: Certified Angus Beef LLC / In-house
NATIONAL FINALISTS:
PIC / In-house
Bayer CropScience / VML
Zinpro Corporation / TVM Marketing
Syngenta Plant Science / Adculture Group Inc. and Jack Morton Worldwide
Novartis Animal Health / Morgan&Myers
New Holland / E.W. McDaniels
Syngenta Crop Protection / Gibbs & Soell
Direct Mail--Farmer-directed--Single
CLIENT: Syngenta Crop Protection, Greensboro, NC--Barbara Blackney
AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel
MESSAGE: To create awareness for Uniform, a fungicide applied in-furrow to reduce cotton disease.
AUDIENCE: Cotton growers
MERIT: Bayer CropScience / AdFarm
NATIONAL FINALISTS:
Unverferh Manufacturing Co., Inc. / McCormick Company
Bayer CropScience / AdFarm (2)
Syngenta Crop Protection / Martin/Williams (2)
National Farmers Organization / Hickman & Associates
United Phosphorus, Inc. / Broadhead & Co, Inc.
Dow AgroSciences / Bader Rutter & Associates, Inc.
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Direct Mail--Farmer-directed--Series
CLIENT: Caterpillar Inc., Peoria, IL---Jessica Nunley
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer
MESSAGE: Caterpillar products such as its shovel, right wheel loader, auger and forks for moving and stacking hay bales illustrate its versatility to make producers more productive and efficient in their operations.
AUDIENCE: Large-scale beef and dairy producers, including feedlots
MERIT: Ohio Soybean Council / Osborn & Barr Communications
NATIONAL FINALISTS:
National Pork Board / Osborn & Barr Communications
Garst Seed Company / In-house
BASF / Brighton Agency, Inc.
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Dow AgroSciences / Bader Rutter Associates, Inc.
Merial Limited / Bader Rutter Associates, Inc. (2)
John Deere Agricultural Media Center / In-house
Chemtura / Red Lizard Creative
Direct Mail--Dealer, Distributor & Sales Reps--Single
CLIENT: AMVAC, Jackson, MS--Billy Hines
AGENCY: Maris, West & Baker, Jackson, MS--Keith Fraser
MESSAGE: Fast acting, effective pest control--Works like black magic.
AUDIENCE: Cotton consultants
MERIT: John Deere Agricultural Marketing Center / In-house
NATIONAL FINALISTS:
DuPont Crop Protection / McCormick Company
Bayer CropScience / Rhea & Kaiser Marketing Communications
CHS / Colle+McVoy
Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)
Potash Corporation / Fergus/Peters Group
Merial / Bader Rutter & Associates, Inc.
Pioneer Hi-Bred International / McCormick Company
Direct Mail--Dealer, Distributor & Sales Rep--Series
CLIENT: Zinpro Corporation, Eden Prairie, MN--Brad Frisvold AGENCY: New Alternative (MWI/Idea Outpost), Dayton, MN--Scott Whitman
MESSAGE: Zinpro introduces a new class of trace minerals--PERFORMANCE MINERALS[TM]. If you demand proven animal performance and return on investment, choose Zinpro. All other minerals are simply ... ordinary.
AUDIENCE: Consulting livestock nutritionists, feed company reps
MERIT: New Holland North America / Colle+McVoy
NATIONAL FINALISTS:
Mountain Plains Farm Credit Services / Armstrong/Shank
Dow AgroSciences / Bader Rutter & Associates, Inc. (2)
Bayer CropScience / Rhea & Kaiser Marketing Communications
DuPont Crop Protection / McCormick Company
Multimedia Direct/Targeted Campaign
CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Jeff Lacina, Richard Williamson
AGENCY: In-house--Jeff Lacina, Richard Williamson
MESSAGE: Using multiple tactics, position the new StarFire iTC position receiver and John Deere guidance systems as "the next icon" of North American agriculture.
AUDIENCE: U.S. and Canadian farmers, both current and future John Deere customers
MERIT: Pfizer Animal Health / Charleston/Orwig, Inc.
NATIONAL FINALISTS:
John Deere Agricultural Marketing Center / In-house
CHS / In-house
Billboard or Other Ads
CLIENT: Bayer CropScience, Research Triangle Park, NC--Rob Schwehr
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy Sherfinski
MESSAGE: SCALA protects your crops in all weather conditions.
AUDIENCE: Strawberry growers and consultants in Hillsborough County, FL
MERIT: E-10 Unleaded Coalition / David & Associates
NATIONAL FINALISTS:
Bayer CropScience / Rhea & Kaiser Marketing Communications (3)
AgriGold Hybrids / AdFarm
Dow AgroSciences / AdFarm
UFA / AdFarm
Diener Seeds / E.W. McDaniels
Customer Brochure Catalogs--Farmer-directed--Single
CLIENT: Bayer CropScience Canada, Calgary, AB--Derrick Rozdeba
AGENCY: AdFarm, Calgary, AB--Becky Elliott
MESSAGE: Cereal and canola diseases can result in costly quality and yield losses. Don't risk losing your investment to disease, scout your fields.
AUDIENCE: Canola and cereal growers across Western Canada
MERIT: Valent USA Corporation / archer>malmo
NATIONAL FINALISTS:
CROPLAN GENETICS / Colle+McVoy
Chemtura / Red Lizard Creative
NCBA / Charleston/Orwig, Inc.
Monsanto / Paradowski Creative (2)
Valent USA Corporation / archer>malmo
Emerald BioAgriculture / Broadhead & Co, Inc.
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
CNH Capital / Mobium Creative Group
GROWMARK, Inc. / Rhea & Kaiser Marketing Communications
Customer Brochures, Catalogs--Farmer-directed--Series
CLIENT: DTN, Omaha, NE--Shaun Opp
AGENCY: Magnet Marketing
MESSAGE: To make smarter decisions, find answers faster and reap bigger profits.
AUDIENCE: Ag producers, agribusiness
MERIT: CNH Capital/Mobium Creative Group
NATIONAL FINALISTS:
Firestone Agricultural Tire Division / The Meyocks Group
John Deere Agricultural Marketing Center / In-house
Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh
Redball / AdFarm
Helena Chemical Company / Kelley & Associates Advertising, Inc.
Fort Dodge Animal Health / Latorra, Paul & McCann
Mycogen Seeds / Bader Rutter & Associates, Inc
Customer Brochures, Catalogs--Dealer, Distributor or Sales Rep-directed
CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers
AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters
MESSAGE: To announce the creation of a new public education foundation whose purpose is to address the misconceptions surrounding the fertilizer industry and to garner support for that foundation.
AUDIENCE: Ag community, fertilizer manufacturers who may make a donation to the newly formed Fertilizer Education Foundation
MERIT: Pfizer, Inc. / Brown + Associates, Inc.
NATIONAL FINALISTS:
Indiana Soybean Board / The Jackson Group
BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley
Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum
John Deere Parts & Service Marketing / Osborn & Barr Communications
Pioneer Hi-Bred International, Inc. / Pioneer Communication Resources
Challenger/AGCO Corporation / WDM Design & Advertising Pty Ltd
Monsanto / Paradowski Creative
Point-of-purchase Materials
CLIENT: Bayer CropScience, Guelph, Ontario--Brad Ewankiw
AGENCY: AdFarm, Guelph, Ontario--Arlene Warner
MESSAGE: Reason potato fungicide in Canada is positioned as a tank-mix, to "supercharge" lower-priced older contact fungicides by providing systemic activity. Reason's performance and new use pattern are emphasized.
AUDIENCE: Potato growers across Canada
MERIT: Agway / David & Associates
NATIONAL FINALISTS:
New Holland After Sales / Mobium Creative Group
Agricore United/Adculture Group Inc.
Merial Limited / Bader Rutter & Associates, Inc.
Merial / Bader Rutter & Associates, Inc.
American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann
Bayer CropSciences / Rhea & Kaiser Marketing Communications
Wisconsin Milk Marketing Board / Stephan & Brady, Inc.
Exhibits
CLIENT: Illinois Soybean Association, Bloomington, IL--Julie Toohill
AGENCY: E.W. McDaniels, Pekin, IL--Randy McDaniels
MESSAGE: The Mini-RC Monster Truck race showed the benefits of using BioDiesel and educated growers on the fuel's gaining momentum.
AUDIENCE: Farmers, and other Farm Progress Show attendees who could be decision makers for the purchase and use of Soy BioDiesel.
MERIT: Firestone Agricultural Tire Division / The Meyocks Group
NATIONAL FINALISTS:
Schering-Plough Animal Health--Poultry Products Division / Adculture
Group Inc.
United Soybean Board / Osborn & Barr Communications
Syngenta Professional Products / Trone Advertising
ABS Global, Inc. / In-house
BASF Professional Vegetation Management/Winnercomm, Inc.
Stauffer Seeds / Ayres Kahler
Ohio Soybean Council / Osborn & Barr Communications
Premium/Specialties
CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Elsa Zisook
AGENCY: archer>malmo, Memphis, TN--Mike Butler
MESSAGE: 'Don't Get Burned' by sticky cotton
AUDIENCE: California and Arizona cotton growers and PCAs--mostly men, age 35-50
MERIT: Bayer Animal Health / Bernstein-Rein Advertising
NATIONAL FINALISTS:
Seminis Vegetable Seeds / In-house
Bayer CropScience / Rhea & Kaiser Marketing Communications
Bayer CropScience Canada / AdFarm
Helena Chemical Company / Meister Media Worldwide, MeisterPRO
Reference Group
DuPont Crop Protection / McCormick Company
Fort Dodge Animal Health, American Veterinary Medical Association /
Latorra, Paul & McCann
CHN Capital / Mobium Creative Group
Nutrena / David & Associates
Corporate Identity
CLIENT: FMC Agricultural Products Group, Philadelphia, PA--Paul Redhage
AGENCY: Nicholson Kovac, Kansas city MO--April Allenbrand
MESSAGE: To create an identifying mark for Beleaf Insecticide--a new product from FMC that controls aphid infestations and promotes healthy growth of fruit and vegetable plants
AUDIENCE: FMC internal stakeholders, customers, retailers and consultants in the Florida and Arizona fruit and vegetable markets
MERIT: Adculture Group Inc. / In-house
NATIONAL FINALISTS:
CNH Capital / Mobium Creative Group
Ohio Soybean Council / Osborn & Barr Communications
FMC Agricultural Products Group / Nicholson Kovac
DTN / Magnet Marketing
National Pork Board / The Richards Group
Advertisements to Agribusiness--Ad
CLIENT: Hoard's Dairyman, Fort Atkinson, WI--Gary Vorpahl
AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman
MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry.
AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace
MERIT: Case IH / Colle+McVoy
NATIONAL FINALISTS:
Woodruff Sweitzer / In-house
J.L. Farmakis / Results
Adayana, Inc. / Broadhead + Co., Inc.
Advertising to Agribusiness--Direct Mail/Media Kit
CLIENT: Hoard's Dairyman, Fort Atkinson, WI--Gary Vorpahl
AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman
MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry.
AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace
MERIT: AdFarm / In-house
NATIONAL FINALISTS:
SOLUTIONS Inc. / In-house
National Cattlemen's Beef Association / In-house
Advertising to Agribusiness--Web
CLIENT: Golden Harvest Seeds, Inc., Waterloo, NE--Doug
Robinson
AGENCY: Stephens & Associates Advertising, Overland Park, KS--David Hill
MESSAGE: To keep media informed with accurate information in the midst of competitive rumors
AUDIENCE: Agricultural media editors and general public in crisis management scenarios
MERIT: Adculture Group Inc. / In-house
NATIONAL FINALISTS:
Michigan Farm Bureau / In-house
Morgan&Myers / In-house
Overall Pubic Relations Campaign
CLIENT: Bayer CropScience, Research Triange Park, NC--Stephanie Gable
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy
McEvoy
MESSAGE: To educate growers and industry leaders that Bayer CropScience, its staff, and its products are leaders in providing the best solutions for managing Asian soybean rust.
AUDIENCE: Soybean growers; retailers and crop consultants in the mid-South and Midwest ; national and state soybean associations; university researchers; Bayer CropScience staff
MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh
NATIONAL FINALISTS:
Mosaic / Bader Rutter & Associates, Inc.
Bayer CropScience / AdFarm / VML / Growth Stage Consulting
Integrated MarketingWorks / In-house
Crop1 Insurance/Two Rivers Marketing
Bayer CropScience / AdFarm
Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications
National Corn Growers Association / Farm Journal Media
International Public Relations Campaign
CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes
AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr
MESSAGE: To increase awareness of the global benefits of biotechnology worldwide.
AUDIENCE: Consumers, small acreage farmers
Media Relations Program
CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson
AGENCY: Gibbs & Soell, Inc.-Raleigh, NC-Caryn Caratelli
MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust resource.
AUDIENCE: Soybean growers and retailers
MERIT: The Catfish Institute / Fleishman-Hillard Inc.
NATIONAL FINALISTS:
Midwest Dairy Association / Amy Beeler Herman Communications/B. Suter
Pfizer Animal Health / Rhea & Kaiser Marketing Communciations
Wisconsin Milk Marketing Board / Stephen & Brady, Inc.
NCBA/ Charleston/Orwig, Inc.
Intervet, Inc. / Osborn & Barr Communications
Bayer CropScience / Rhea & Kaiser Marketing Communications
Mosaic / Bader Rutter & Associates, Inc.
Public Affairs/Issues Management
CLIENT: Altria Corporate Services Inc. and American Farm Bureau Federation, Washington, D.C.--Katherine Trent, Dan Durheim
AGENCY: Morgan&Myers, Waukesha, WI--Judy Rupnow
MESSAGE: To educate and enhance the individual skills of America's youth, while building strong leaders for the ag industry. After completing the PAL program, participants are prepared to take a more active role in guiding and directing agriculture's future.
AUDIENCE: Sweet Sixteen finalists in the Young Farmer & Rancher Discussion Meet; Top Ten finalists in the Achievement Award and Excellence in Agriculture Award competitions; retired Young Farmer & Rancher committee members
MERIT: Farmers for Farm Credit / Ayres Kahler
NATIONAL FINALISTS:
Pioneer Hi-Bred International, Inc./Pioneer Communication Resources
Delta and Pine Land Company / In-house
BASF Corporation / Padilla Speer Beardsley Inc.
Producer-funded Public Relations Program to Ag Audiences
CLIENT: Dairy Management Inc., Rosemont, IL--Michael Braden
AGENCY: The Integer Group, Des Moines, IA--Sharyl Sauer
MESSAGE: To educate dairy producers on the dairy checkoff program while enabling them to respond to tough industry questions and have a better understanding of the direction of the program.
AUDIENCE: Dairy producers
MERIT: Midwest Dairy Association / Demeter Solutions Group
NATIONAL FINALISTS:
United Soybean Board / Osborn & Barr Communications
Dairy Management Inc. / The Integer Group
Producer-funded Public Relations Campaigns to Consumer Audiences
CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes
AGENCY: Fleishman-Hillard inc., Kansas City, MO--Colleen Parr
MESSAGE: To increase awareness of messages and generate positive support for biotechnology.
AUDIENCE: College-educated, news-attentive adults
MERIT: National Watermelon Promotion Board (NWPB) / In-house
NATIONAL FINALISTS:
Pear Bureau Northwest / Harvest PR & Marketing Inc.
Syngenta Crop Protection / Adculture Group Inc.
New Holland North America / H.B. Fritz & Associates
Illinois Farm Bureau / In-house
Cattlemen's Beef Board & National Cattlemen's Beef Association /
S.R. Brown Marketing Communications
The Catfish Institute / Fleishman-Hillard Inc.
News or Feature Article
CLIENT: Michigan Farm Bureau, Lansing, MI--Paul W. Jackson
AGENCY: In-house
MESSAGE: To inform readers about investing in Michigan's emerging ethanol industry.
AUDIENCE: Farmer members of Michigan Farm Bureau
MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company
NATIONAL FINALISTS:
Pioneer Hi-Bred International, Inc. / McCormick Company
Emerald BioAgriculture / Broadhead & Co., Inc.
BASF Corporation / Padilla Speer Beardsley Inc.
Merial / Bader Rutter Associates, Inc.
Bayer CropScience / AdFarm
Bayer CropScience / Rhea & Kaiser Marketing Communications
Syngenta Crop Protection / Gibbs & Soell Public Relations
Syngenta Crop Protection / Gibbs & Soell Public Relations--Raleigh
Case IH / Morgan&Myers
Persuasive Writing
CLIENT: The United Soybean Board, Chesterfield, MO--John Becherer
AGENCY: Osborn & Barr Communications, St. Louis, Mo--Kiersten McCarty
MESSAGE: To educate consumers on the benefits of soy biodiesel; the fact that the fuel is renewable and how its usage will reduce U.S. dependency on foreign oil.
AUDIENCE: USA Today readers; agricultural professionals; trucking industry professionals; diesel users
MERIT: CHS Inc. / In-house
NATIONAL FINALISTS:
Pioneer Hi-Bred International Inc. / McCormick Company
Case IH / Morgan&Myers (2)
CHS Inc. / In-house
News Release
CLIENT: Global Animal Management, Kenilworth, NJ--Julie, Lux
AGENCY: Morgan&Myers, Waukesha, WI--Karen Potratz
MESSAGE: To draw attention to Global Animal Management amongst the media as a leader in the areas of animal identification and food traceability.
AUDIENCE: Livestock producers; influentials in the livestock and meat industries
MERIT: Cotton Incorporated / Harvest PR & Marketing, Inc.
NATIONAL FINALISTS:
Syngenta Crop Protection / Gibbs & Soell Inc., Public Relations
National Pork Board / Woodruff Sweitzer
Bayer CropScience / Rhea & Kaiser Marketing Communications
QuickFarm / Blasdel Cleaver Schwalbe Communications
Merial / Bader Rutter & Associates, Inc.
Syngenta Professional Products / Trone Public Relations
Events--Single Day
CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA--Jerry Harrington
AGENCY: McCormick Company, Kansas City, MO--Janell Aust, Jam/Gillig
MESSAGE: To share the collective knowledge of DuPont Ag and Nutrition researchers with the ag trade media, focusing on the latest end-use developments and innovations with emphasis on the new low lin soybean oil, NUTRIUM[TM].
AUDIENCE: National and regional agricultural trade publications; farm broadcasters
MERIT: Bayer CropScience / AdFarm
NATIONAL FINALISTS:
Pfizer Animal Health / Charleston/Orwig, Inc.
Merial / Bader Rutter & Associates, Inc.
Pioneer Hi-Bred International, Inc. / McCormick Company
Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum
PotashCorp / Fergus/Peters Group
Event--More Than One Day
CLIENT: The Catfish Institute, Jackson, MS--Roger Barlow
AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr
MESSAGE: To increase awareness and create a positive perception of U.S. Farm-Raised Catfish; build consumer preference and name-specific demand for U.S. Farm-Raised Catfish.
AUDIENCE: Consumers
MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh
NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Bayer CropScience / Rhea & Kaiser Marketing Communications Dow AgroSciences / AdFarm Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Pfizer Animal Health / Charleston/Orwig, Inc. CNH North America--Crop Protection / AdFarm Certified Angus Beef LLC/In-house National Cattlemen's Beef Association / In-house Case IH / Morgan&Myers Pfizer Animal Health / Charleston/Orwig, Inc.
Company & Association Newsletters--Directed to Farmers, Ranchers & Growers
CLIENT: Dow AgroSciences, Indianapolis, IN--Susan Carney
AGENCY: Bader Rutter & Associates, Brookfield, WI--Erik Johnson
MESSAGE: To increase awareness, interest and understanding for PastureGard[TM], Surmount[TM] and Grazon[R] P+D herbicides. And to promote awareness, interest and understanding for Dow AgroSciences' full line of Range & Pasture brush control products.
AUDIENCE: Beef-cow operations; the dealer/distributor channel; public land management agencies; land grant universities; and county Extension agents
MERIT: Canadian Foodgrains Bank / AdFarm
NATIONAL FINALISTS:
CHS Inc. / In-house
Mycogen Seeds / Bader Rutter & Associates, Inc.
Bayer CropScience / Rhea & Kaiser Marketing Communications
Bayer CropScience / AdFarm
Michigan Farm Bureau / In-house
Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh
Company & Association Newsletters--Directed to Dealers, Distributors, Sales Reps, Veterinarians, Etc.
CLIENT: Trimble Navigation Limited, Westminister, CO--Morag Greenberg
AGENCY: Nicholson Kovac, Kansas City, MO--Jim Stephens
MESSAGE: Trimble AgGPS Systems increase productivity.
AUDIENCE: Trimble resellers (dealers), customers, customer prospects, media, university research and extension personnel
MERIT: Schering-Plough Animal Health--Poultry Products division / Adculture Group Inc.
NATIONAL FINALISTS:
Agriliance / Albarelia Design
New Holland North America / MDS Group
Dow AgroSciences / Bader Rutter & Associates, Inc.
Mycogen Seeds / Bader Rutter & Associates, Inc.
Company & Association Magazine--External
CLIENT: Pioneer Hi-Bred International, Johnston, IA--Julia AGENCY: McCormick Company, Kansas City, MO--Alan Bell
MESSAGE: To deliver information to Pioneer Hi-Bred International's customers to help them achieve the highest possible return on their investment in Pioneer[R] brand products and services.
AUDIENCE: 200,000 Pioneer customers
MERIT: CHS--Land O'Lakes / Colle+McVoy
NATIONAL FINALISTS: PIC / In-house Case IH / Cygnus Business Media
New Holland North America / Gary Martin / Toby Buckley (2)
BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley
National Cattlemen's Beef Association / In-house
Dow AgroSciences / AdFarm
Company Publications--Internal
CLIENT: CHS--Land O'Lakes, Inver Grove Heights, MN--Jessica Lamker
AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton
MESSAGE: To provide ideas and resources that promote local co-op growth, enhanced customer service, and support for the benefits of a strong cooperative system.
AUDIENCE: CHS and Land O'Lakes general managers and elected directors of affiliated cooperatives
MERIT: Cargill Animal Nutrition / In-house
NATIONAL FINALISTS:
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Pioneer Hi-Bred International, Inc. / McCormick Company
National Cattlemen's Beef Association / In-house
Company Publications--Annual Report
CLIENT: CNH Global, Lake Forest, IL--Sarah Picket
AGENCY: Edelman, Chicago, IL--John Avila
MESSAGE: To make Case and New Holland customers aware of what they can achieve because of the technical, financial and intellectual power that CNH Global provides to the brands. The focus is on the customer and what they can accomplish, not the equipment itself.
AUDIENCE: CNH Global employees, customers, dealers and the financial community
MERIT: American Crystal Sugar Company / AdFarm
NATIONAL FINALISTS:
The Catfish Institute / Fleishman-Hillard Inc.
Integrated MarketingWorks / In-house
U.S. Grains Council / In-house
Ag Processing Inc. / Swanson russell Associates
Foremost Farms USA / Morgan&Myers
West Central Cooperative / Innova Ideas & Services
Radio/Audio News
CLIENT: The Catfish Institute, Jackson, MS-Roger Barlow
AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr
MESSAGE: To showcase U.S. Farm-Raised Catfish as a seasonal option that is healthful, economical, and easy to prepare during the Lenten season.
AUDIENCE: Women, ages 34 to 64
MERIT: Dairy Management Inc. / The Integer Group and Baxter Communications, Inc.
NATIONAL FINALISTS:
Bayer CropScience / AdFarm
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Fort Dodge Animal Health, American Veterinary Medical Association
(Series of radio interviews with Janice Newell Bissex, M.S., R.D. author and nutrition expert)
Radio Announcer: "Up until 1966 Catholics weren't supposed to eat meat on Fridays (during Lent) ... that's changed. ... A lot of people still eat fish on Friday, of course, Lent goes hand-in-hand with fish. There are a lot of different of kinds of fish. I think you will find most people eat the same kind all the time. ... There's a type of fish you ought to consider, rather than trying to explain it myself, let's talk to Janice Newell Bissex ... she will tell us about the joys of eating Catfish."
Bissex: "U.S. Farm Raised Catfish is the fourth most popular fish in America. I happen to like it. It's high in fiber, low in saturated fat, and it has good omega three fats that we should all eat more of, but I also like it for its versatility. It's got a nice, mild flavor that's really kid friendly.
Television News
CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes
AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr
MESSAGE: To increase awareness and acceptance of biotech foods by helping consumers in key states more fully understand the benefits and opportunities presented by biotechnology, including the potential to create healthier foods.
AUDIENCE: Opinon leaders in Chicago, IL; Denver, CO; Sacramento, CA; and the local media
MERIT: U.S. Grains Council / In-house
NATIONAL FINALISTS: National Cattlemen's Beef Assn. / Baxter Communications
Fort Dodge Animal Health, Veterinary Medical Association / Latorra, Paul & McCann
Electronic Publication
CLIENT: CHS-Land O'Lakes, Inver Grove Heights, MN--Mark Johnson
AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton
MESSAGE: To provide busy people within the CHS-Land O'Lakes cooperative system with quick access to news and tools that will help them be more successful in promoting the success of their local cooperatives.
AUDIENCE: Managers and employees of local CHS-Land O'Lakes cooperatives
MERIT: Iowa Pork Producers Association / REL Productions
NATIONAL FINALISTS:
John Deere Agricultural Marketing Center/In-house
Merial / Bader Rutter & Associates, Inc.
Frontier Farm Credit / Eckert AgriMarketing Inc.
Delta Pine and Land Company / Brighton
Almond Board of California / Broadhead & Co, Inc.
Web Site--Directed to Farmers, Growers & Ranchers
CLIENT: Pfizer Animal Health, New York, NY--Mike Amos
AGENCY: Biggs-Gilmore Communications, Kalamazoo, MI--Todd Hufford
MESSAGE: To provide veterinarians with a valuable business tool that will allow them to create and maintain vaccination programs for all of their dairy clients. The Web site allows veterinarians to create clear, concise vaccination protocols and provides them printable product information.
AUDIENCE: Veterinarians, large-animal veterinary clinics
MERIT: BASF Professional Vegetataion Management / Winnercomm, Inc.
NATIONAL FINALISTS:
Firestone Agricultural Tire Division / The Meyocks Group
Illinois Farm Bureau / In-house
Bayer CropScience / VML
AgriGold Hybrids / AdFarm
BASF Turf and Ornamental / Winnercomm, Inc.
Pfizer Animal Health / Charleston/Orwig, Inc.
The United Soybean Board / Osborn & Barr Communications
Web Site--Educational Focus CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers
AGENCY: Fergus/Peters Group, Des Plaines, IL-Brian Peters
MESSAGE: To provide information about conventional fertilizer and links to further resources to educators, the press and general public. The site seeks to dispel misconceptions and myths about fertilizers using in-depth facts, research, and video presentations.
AUDIENCE: Ag Community, dealers distributors, sales reps and others servicing agriculture
MERIT: National Corn Growers Association / David & Associates
NATIONAL FINALISTS:
Pfizer Animal Institute / Biggs-Gilmore Communications
AgCareers.com / Communicopia
Fort Dodge Animal Health, American Veterinary Medical Association /
Latorra, Paul & McCann
Intranet Web Site
CLIENT: FMC Agicultural Products Group, Philadelphia, PA--Paul Redhage
AGENCY: Nicholson Kovac, Kansas City, MO--April Allenbrand
MESSAGE: To be an informational resource for retail locations identified by FMC as being "stars." Retailers see only information relevant to crops and crop pests in their geography, demonstrating that FMC is a partner in and truly understands their business.
AUDIENCE: 1,500 retail outlets designated by FMC as Star retailers
MERIT: National Association of Farm Broadcasters / In-house
Companion Animal Advertising Campaign
CLIENT: Pfizer, Inc., New York, NY--Dan Kramer
AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown
MESSAGE: Solitude IGR is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations.
AUDIENCE: Horse owners, trainers, breeders and equine veterinarians
MERIT: Novartis Animal Health / Colle+McVoy
NATIONAL FINALISTS:
Agway / David & Associates
Tennessee Farmers Group / In-house
Luitpold Animal Health / The Duff Company
Turf & Ornamental Advertising Campaign
CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Lori Theine
AGENCY: archer>malmo, Memphis, TN--Mike Butler
MESSAGE: Safari is a new super-systemic insecticide with quick up-take and knockdown that controls a variety of pests including whiteflies, aphids, scape, fungus gnats, leafminers and mealybugs.
AUDIENCE: Greenhouse and nursery growers--mostly men, ages 35-50 MERIT: Caterpillar Inc. / Rhea & Kaiser Marketing Communications
NATIONAL FINALISTS:
Bayer Environmental Science / Colle+McVoy
Caterpillar Inc. / Rhea & Kaiser Marketing Communications
DuPont Professional Products / McCormick Company
Companion Animal Public Relations Campaign
CLIENT: American Veterinary Medical Association, Fort Dodge Animal Health, Schaumberg, IL--Jim Flanigan
AGENCY: Latorra, Paul & McCann, Syracuse, NY-Kim Trapasso, Bob Ripley, Steve Hoefer and John Hoeschele
MESSAGE: To inform U.S. cat owners, about the subtle signs of illness/ disease in cats and the importance of twice-a-year wellness exams from a veterinarian.
AUDIENCE: U.S. cat owners, primarily women ages, 25-54
MERIT: Merial Limited / Bader Rutter & Associates, inc.
NATIONAL FINALISTS:
Merial Limited / Bader Rutter & Associates, Inc.
Merial / Bader Rutter & Associates, Inc.
Sergeant's / Swanson Russell Associates
Turf & Ornamental Public Relations Campaign
CLIENT: Caterpillar Inc., Peoria, IL--Jessica Nunley
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer
MESSAGE: To increase awareness of Caterpillar products for the landscaping, residential construction and building trade markets.
AUDIENCE: Caterpillar employees, landscapers, residential construction, building trades and general contractors
MERIT: BASF Corporation / Padilla Speer Beardsley Inc.
NATIONAL FINALISTS:
DuPont Professional Products / McCormick Company
Dow AgroSciences LLC / Bader Rutter & Associates, Inc.
Companion Animal Print Advertising
CLIENT: Oil-Dri Corporation of America, Inc., Chicago, IL-Mike McPherson
AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown
MESSAGE: Airena Hi-Performance Dust Suppressant is new, scientifically-advanced for dealing with the age-old problems of dust in horse operations.
AUDIENCE: Horser owners, trainers, and breeders with large outdoor and or indoor arenas
MERIT: CareCredit Inc. / Stephens & Associates Advertising
NATIONAL FINALISTS:
Tennessee Farmers Co-op / In-house
Agway / David & Associates
Pfizer Animal Health / Rhea & Kaiser Marketing Communications
Bayer Animal Health / AdFarm
Fort Dodge Animal Health / Latorra, Paul & McCann
Turf & Ornamental Print Advertising
CLIENT: Bayer Environmental Science, Raleigh, NC--Jennifer Remsberg
AGENCY: Colle+McVoy, Minneapolis, MN--Kent Hathaway
MESSAGE: Death to turf-eating bugs! Allectus provides unbeatable control of bugs that attack your turf--both above and below ground.
AUDIENCE: Golf course superintendents
MERIT: Bayer Environmental Science / Colle+McVoy
NATIONAL FINALISTS:
Caterpillar, Inc. / Rhea & Kaiser Marketing Communications (2)
Dow AgroSciences / Bader Rutter & Associates, Inc. (2)
BASF Turf and Ornamental / Winnercomm, Inc.
Bayer Environmenta Science / Colle+McVoy
Arysta LifeScience North America / Woodruff Sweitzer
Companion Animal Broadcast Advertising
CLIENT: Response Products, Broken Row, NE--Dori Simonton
AGENCY: David & Associates, Hastings, NE--Jeff Oates, Dave Buchholz, Dave Briggs and Robert Cope
MESSAGE: To create awareness that an amazing new joint health formula exists that can help relieve pain and enhance performance in your companion animal (horse/dog).
AUDIENCE: Horse and dog owners
MERIT: American Veterinary Medical Association, Fort Dodge Animal Health / Latorra, Paul & McCann
Turf & Ornamental Broadcast Advertising
CLIENT: BASF Turf and Ornamental, Research Triangle Park, NC--Bryan Brochin
AGENCY: Winnercomm, Inc., Tulsa, OK--Jennifer Jones
MESSAGE: To reinforce the BASF brand while highlighting and honoring the efforts of golf course superintendents.
AUDIENCE: Gold course superintendents
MERIT: Kubota Tractor Corporation / Paulsen Marketing Communications
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| Title Annotation: | National Agri-Marketing Association |
|---|---|
| Publication: | Agri Marketing |
| Article Type: | Awards list |
| Geographic Code: | 1USA |
| Date: | Apr 1, 2006 |
| Words: | 6711 |
| Previous Article: | National entries reach an all time high. |
| Next Article: | MachineryLink--reshaping the farm equipment landscape. |
| Topics: | |