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Best of NAMA.

BEST OF SHOW--ADVERTISING

CLIENT: New Holland North America, New Holland, PA--Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: New Holland is the machine for the future.

AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers

BEST OF SHOW--PUBLIC RELATIONS

CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson

AGENCY: Gibbs & Soell, Inc., Raleigh, N.C.--Caryn Caratelli

MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust resource.

AUDIENCE: Soybean growers and retailers

BEST OF SHOW--SPECIALTY

CLIENT: Pfizer, Inc., New York, NY--Dan Kramer

AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown

MESSAGE: Solitude IGR is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations.

AUDIENCE: Horse owners, trainers, breeders and equine veterinarians

Multimedia Campaigns--Local

CLIENT: Bayer CropScience, Research Triangle Park, NC--Charlie Hale and Randy Myers

AGENCY: AdFarm, Kansas City, MO--Scott Kurfman

MESSAGE: Fusarium Head Blight (scab) disease can have a devastating impact on the grade, yield and profit in wheat and barley. Take the right steps to manage scab and always include FOLICUR fungicide in your management plan.

AUDIENCE: Wheat growers farming over 500 wheat acres residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area.

MERIT: 1st Farm Credit Services (Northern, IL Region) / E.W. McDaniels

NATIONAL FINALISTS:

Bayer Animal Health / Bernstein-Rein Advertising

Syngenta Crop Protection / Martin/Williams (3)

Ohio Soybean Council / Osborn & Barr Communications

CROPLAN GENETICS / Colle+McVoy

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Multimedia Campaigns--Regional

CLIENT: United Soybean Board, Chesterfield, MO--Janice Dahl

AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso

MESSAGE: To show U.S. soybean producers how much U.S. livestock means to their business and their communities and states.

AUDIENCE: Soybean farmers and rural neighbors

MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc.

NATIONAL FINALISTS:

BASF Plant Science / Charleston/Orwig, Inc.

Syngenta Crop Protection / Martin/Williams

FMC Agricultural Products Group / Nicholson Kovac.

Schering-Plough Animal Health Corp. / Swanson Russell Associates

Valent USA Corporation / archer>malmo

Bayer CropScience Canada / AdFarm

Bayer CropScience / Rhea & Kaiser Marketing Communications

Multimedia Campaigns--National

CLIENT: New Holland North Holland, PA--Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: New Holland is the machine for the future.

AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers

MERIT: John Deere Credit / Mackenzie

NATIONAL FINALISTS:

Bayer CropScience / Rhea & Kaiser Marketing Communications (3)

Pfizer Animal Health / Charleston/Orwig, Inc.

Challenger/AGCO Corporation / The Titan Network

Trimble Navigation Limited / Nicholson Kovac

New Holland North America / Maclay & Shoemaker Graphics

Monsanto Company / Osborn & Barr Communications

Multimedia Campaign--International

CLIENT: NK Brand, Syngenta Seeds, Golden Valley, MN-Bev Larson

AGENCY: Adculture Group, Inc., Minnetonka, MN--Jill Wenzel

MESSAGE: Not only does NK Brand offer quality genetics, but it also surrounds those genetics with a host of better choices for growers, including seed treatments, technology traits, packaging options and hybrids and varieties specially characterized for end-use markets. The results is the more yield growers expect, and the better choices they can't get anywhere else.

AUDIENCE: Corn and soybean growers in the 12 North Central states, as well as, Ontario and Quebec, Canada.

MERIT: New Holland North America / Colle+McVoy

New Product Introduction

CLIENT: PIC, Franklin, KY-Keith Canfield

AGENCY: In-house

MESSAGE: The PIC380 is the ultimate combination in swine genetics.

AUDIENCE: Commercial pork producers using competitor's male genetics; current PIC boar and semen users; and allied-industry influencers of these two groups

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS:

Pfizer Animal Health / Charleston/Orwig, Inc.

Intervet, Inc. / Osborn & Barr Communications

Syngenta Crop Protection / Martin/Williams (2)

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

CNH Capital / Mobium Creative Group

New Holland North America / Maclay & Shoemaker Graphics

Syngenta Plant Science / Adculture Group Inc.

Producer or Company-funded Advertising Campaigns

CLIENT: United Soybean Board, St. Louis, MO--John Becherer

AGENCY: Osborn & Barr Communications, St. Louis, MO--Kiersten McCarty

MESSAGE: To encourage the support of U.S. soybean farmers for their livestock and poultry neighbors by making them aware that 94 percent of their soybean meal produced at home goes to domestic animal agriculture.

AUDIENCE: U.S. soybean farmers

MERIT: Ag United for South Dakota / Paulsen Marketing Communications

NATIONAL FINALISTS:

Midwest Dairy Association / Legacy Marketing Group

National Pork Board / The Richards Group

Idaho Potato Commusion / Evans, Hardy + Young, Inc.

American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann

Indiana Soybean Board /The Jackson Group

Spreads--Single

CLIENT: Case IH, Racine, WI--Anne Stillman

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: Case IH cotton pickers offer an edge to producers who never stop thinking about ways to improve their productivity.

AUDIENCE: Cotton growers who are analytical and take a business approach to farming.

MERIT: Syngenta Professional Products / Trone Advertising

NATIONAL FINALISTS:

Bayer CropScience / Rhea & Kaiser Marketing Communications

New Holland North America / Colle+McVoy

Schering-Plough Animal Health Corp. / Swanson Russell Associates

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Elanco Animal Health / McCormick Company

Delta and Pine Land Company / Brighton Agency, Inc.

Trimble Navigation Limited / Nicholson Kovac

Dow AgroSciences Canada / AdFarm

Spreads--Series

CLIENT: New Holland North America, New Holland, PA--Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: New Holland is the machine for the future.

AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers

MERIT: Dow AgroSciences / AdFarm

NATIONAL FINALISTS:

Garst Seed Company / SOLUTIONS Inc.

Bayer CropScience / AdFarm (2)

Bayer CropScience / Rhea & Kaiser Marketing Communications (2)

CNH Capital / Mobium Creative Group

Single-page Ad--Single

CLIENT: PotashCorp, Saskatoon, Saskatchewan--Rhonda Speiss

AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters

MESSAGE: To offer a much-needed alternative perspective on enzymes called Phytase. The enzyme is designed to displace phosphate feed ingredients, which PotashCorp produces.

AUDIENCE: Animal nutritionists, ag retailers, feed formulators, and environmental regulators

MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc.

NATIONAL FINALISTS:

Bayer Animal Health / Bernstein-Rein Advertising (2)

AutoFarm / Red Lizard Creative

Firestone Agricultural Tire Division / The Meyocks Group

BASF Professional Vegetation Management / Winnercomm, Inc.

Bayer CropScience / Rhea & Kaiser Marketing Communications

Seminis Vegetable Seeds / In-house

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Syngenta Crop Protection / Martin/Williams

Single Page Ad--Series

CLIENT: Boehringer Ingelheim Vetmedica, Inc., St. Joseph, MO--Bruce Brinkmeyer

AGENCY: Blasdel Cleaver Schwalbe Communications, Kansas City, MO--Leigh Ann Cleaver

MESSAGE: The Boehringer Ingelheim commitment to providing innovative products to control devastating swine industry diseases begins with vaccination and adequate feed medication.

AUDIENCE: All swine producers, practitioners and veterinarians in the U.S. MERIT: Dow AgroSciences / Bader Rutter Associates, Inc.

NATIONAL FINALISTS:

Golden Harvest Seeds, Inc. / Stephens & Associates Advertising

New Holland North America / Colle+McVoy

Rabobank International/Morgan&Myers

Case IH / E.W. McDaniels

Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc.

Syngenta Professional Products / Trone Advertising

Less-than-page Ad--Single

CLIENT: New Holland North America, New Holland, PA--Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: New Holland is the machine for the future.

AUDIENCE: Entrepreneurial livestock producers who are growth oriented and aggressive about their future

MERIT: CNH Capital / Mobium Creative Group

NATIONAL FINALISTS:

Hampel Corporation / TVM Marketing

Mountain Plains Farm Credit Services / Armstrong/Shank

Luitpold Animal Health / The Duff Company

Garst Seed Company / SOLUTIONS Inc.

Helena Chemical Company / Rawlinson Graphic Design

New York State Fair / Latorra, Paul & McCann

Seminis Vegetable Seeds / In-house

Less-than-page Ad--Series

CLIENT: Wyffels Hybrids, Geneseo, IL--Gloria Shoemaker

AGENCY: The Gunter Agency, Verona, WI--Randy Gunter

MESSAGE: Wyffels is an independent company, just like most farmers. This independent thinking is important and you should demand that the people selling you corn seed should uphold your rights as growers, as outlined in the ads.

AUDIENCE: Corn growers, primarily in Illinois and Iowa

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:

Mountain Plains Farm Credit / Armsrong/Shank

Ag United for South Dakota / Paulsen Marketing Communications

Syngenta Crop Protection / Martin/Williams

New York State Fair / Latorra, Paul & McCann

PortaCheck / TVM Marketing

Trade Ads--Single

CLIENT: Dow AgroScienees, Indianapolis, IN--Rose Pitones-Dunasky

AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI--Tom Posta

MESSAGE: Dow AgroSciences offers two high-load glyphosate products at two price points, so retailers can grow their business by catering to specific customer needs.

AUDIENCE: Ag retailers in select Midwest states

MERIT: Case IH / Colle+McVoy

NATIONAL FINALISTS:

CHS / Colle+McVoy

Delta and Pine Land Company / Brighton Agency, Inc.

Farm Press / In-house

AMVAC / Maris, West & Baker

Novus International / Geile-Leon Marketing Communications

Trade Ad--Series

CLIENT: Case IH, Racine, WI--Anne Stillman

AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran

MESSAGE: Case IH offers an edge to retailers who never stop thinking about ways to improve their productivity.

AUDIENCE: Ag retailers (independent co-ops and custom applicators) with greater than 15,000 applied acres

MERIT: Idaho Potato Commission / Evans, Hardy + Young, Inc.

NATIONAL FINALISTS:

Idaho Potato Commission / Evans, Hardy + Young, Inc.

United Soybean Board / Osborn & Barr Communications

Agricore United / Adculture Group Inc.

Zinpro Corporation / New Alternative (MWI/Idea Outpost)

Nutrena / David & Associates

Unique Print Advertising

CLIENT: National Corn Growers Association, Chesterfield, MO--Mimi Ricketts

AGENCY: David & Associates, Hastings, NE--Dave Buchholz, Ken Anderson, Barry Keller, Robert Cope

MESSAGE: The corn industry is changing dramatically, requiring producers to rethink the role of their product in the domestic and global marketplace. Producers are being challenged to rethink the possibilities of new uses for their product--as well as their role in the rural communities in which they live and work.

AUDIENCE: The hundreds of thousands of corn producers across America who support their industry through their state corn checkoff programs.

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:

BASF Professional Vegetation Management / Winnercomm, Inc.

Bayer CropSciences / AdFarm

New Holland North America / Colle+McVoy

Pfizer, Inc. / Brown + Associates, Inc.

Wyffels Hybrids / The Gunter Agency

Mycogen Seeds / Bader Rutter & Associates, Inc.

Valent USA Corporation / archer>malmo

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Radio--Single

CLIENT: Syngenta Crop Protection, Greensboro, NC--Jodie McClement

AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel

MESSAGE: To create awareness for AVICTA Complete Pak and to position the product as an easy, effective replacement for Temik.

AUDIENCE: Cotton growers

MERIT: Case IH / Colle+McVoy

NATIONAL FINALISTS:

Firestone Agricultural Tire Division / The Meyocks Group

Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)

Elanco Animal Health / McCormick Company

Arysta LifeScience North America / Woodruff Sweitzer

FMC Agricultural Products Group / Nicholson Kovac (2)

Valent USA Corporation / archer>malmo

Press Conference

Conductor: Today's briefing is on the issue of cotton safety. We have a new plan to boldly confront the challenges of growing cotton and to ensure its future protection and strong growth. You there in the back

Reporter: With so many serious issues with cotton today--nematodes, insects, disease, is there any hope of an easy fix?

Conductor: Actually Katherine--We've solved it!! Next question.

Reporter: Will you give us the background on that?

Conductor: Yes, it's called an Avicta Complete Pak. Our intelligence assesses the dangers to cotton and this provides early season protection against all three, and in a seed treatment. We consider each seed to be a very, very tiny port.

Reporter: Would it be fair to say Avicta Complete Pak is a revolutionary new way to protect cotton?

Conductor: Yes I would categorize it in that way.

Radio--Series

CLIENT: National Cattlemen's Beef Association, Centennial, GO--Polly Ruhland

AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso

MESSAGE: The Beef Checkoff increases consumer demand for beef, which in turn increases the profits of beef producers. The consumer promotion of the Beef Checkoff has led to beef demand rising more than 16 percent from 1998 through 2004. This campaign focuses on the success of the consumer promotion and how that has helped every beef producer.

AUDIENCE: Beef producers

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:

Bayer CropScience Canada / AdFarm (2)

Bayer Animal Health / Bernstein-Rein Advertising

Mycogen Seeds / Bader Rutter & Associates, Inc.

Pfizer Animal Health / Rhea & Kaiser Marketing Communciations (2)

Valent USA Corporation / archer>malmo

"Mouthwatering Message"

Sam: The steakhouse. Where every meal centers around a tender, juicy steak.

Baxter: The beef checkoff. Where every commercial centers around tender, juicy cuts of beef. Yeah, your beef checkoff uses many means to spread our message. It's part of why demand for beef is up nearly twenty percent since 1998.

Sam: Beef. It's what's for dinner.

Baxter: I'm Baxter Black. To learn more about your beef checkoff, contact your sate beef council or visit beefboard.org.

Television--Single

CLIENT: Bayer CropScience, Research Triangle Park, NC--Andy Hurst

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Cooke

MESSAGE: IGNITE smokes weeds without touching LibertyLink cotton.

AUDIENCE: Cotton growers, dealers and consultants in Alabama, Arkansas, Arizona, Georgia, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina, Tennessee, Texas, Virginia and north of Tampa in Florida

MERIT: FMC Agricultural Products Group / Nicholson Kovac

NATIONAL FINALISTS:

Syngenta Crop Protection / Martin/Williams (2)

Bayer CropScience / Rhea & Kaiser Marketing Communications

Valent USA Corporation / archer>malmo

NC+ Hybrids / Swanson Russell Associates

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

New York State Fair / Latorra, Paul & McCann

Television--Series

CLIENT: Bayer CropScience, Research Triangle Park, NC--Stephanie Gable

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Lynch

MESSAGE: During the fall when growers are making their seed purchase decisions, the focus was to increase the percentage of growers who associated the Herculex[TM] I Insect Protection trait with LibertyLink and LIBERTY, as well as discuss the vast number of hybrids that are available with the LibertyLink trait. In the spring, the message focused on treating LibertyLink hybrids with LIBERTY herbicide for outstanding weed control and built-in crop safety,

AUDIENCE: Corn growers in areas where post-grass herbicide use is common (Iowa, Minnesota, South Dakota, Illinois, Nebraska, Wisconsin); corn retailers (those who are existing LIBERTY[R] Herbice or other Bayer CropScience brand bulk retailers and those with growth opportunity); corn growers who have purchased LibertyLink[TM] hybrids (where applicable)

MERIT: NC+ Hybrids / Swanson Russell Associates

NATIONAL FINALISTS:

Ag United for South Dakota / Paulsen Marketing Communications

Pioneer Hi-Bred International, Inc. / McCormick Company

Audio/Visual Presentation--To Farmers, Ranchers & Growers

CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Paul Schorn

AGENCY: AdFarm, Calgary, Alberta--Laramy Gibson

MESSAGE: To increase the cattle producers' understanding of the economic benefits of producing more grass to increase production and profits.

AUDIENCE: Western Canadian cattle producers, grass managers and influencers

MERIT: Syngenta Seed Treatment / Act 1

NATIONAL FINALISTS:

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Bayer CropScience / Rhea & Kaiser Marketing Communications

John Deere Agricultural Marketing Center / In-house (2)

National Pork Board / REL Productions

Audio Visual Presentation--To Dealers, Distributors & Sales Reps

CLIENT: The Fertilize Institute, Washington, D.C.--Kathy Mathers

AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters

MESSAGE: The video was designed to introduce Dr. Jay Lehr, spokesman for the education program Fertile Minds, and his passion for educating the public about the benefits of modern agriculture.

AUDIENCE: Directed to the ag community, dealers, distributors, sales reps and others servicing agriculture

MERIT: CHS Inc. / In-house Media

NATIONAL FINALISTS:

Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)

Pioneer Hi-Bred International, Inc / McCormick Company

United States Department of Agriculture Rural Development / Osborn & Barr Communications

The Fertilizer Institute / Fergus/Peters Group

Advertising on the Web

CLIENT: Schering-Plough Animal Health Corp., Union, NJ--Jonathan Lowe

AGENCY: Swanson Russell Associates, Omaha, NE--Kathleen Durkin

MESSAGE: Nuflor is the only antibiotic in its class, which means it's more likely than older antibiotics to remain effective against common BRD bacteria.

AUDIENCE: Schering-Plough reps and distributor reps

MERIT: Merial / Bader Rutter & Associates, Inc.

NATIONAL FINALISTS:

Agriliance / Colle+McVoy

Merial Limited / Bader Rutter Associates, Inc.

CNH Capital / Mobium Creative Group

Merial / Bader Rutter Associates, Inc.

Syngenta Crop Protection / Martin/Williams

Digital Presentations

CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Mike Gustafson

AGENCY: In-house

AUDIENCE: Potential 5025 Series tractor buyers

MERIT: Certified Angus Beef LLC / In-house

NATIONAL FINALISTS:

PIC / In-house

Bayer CropScience / VML

Zinpro Corporation / TVM Marketing

Syngenta Plant Science / Adculture Group Inc. and Jack Morton Worldwide

Novartis Animal Health / Morgan&Myers

New Holland / E.W. McDaniels

Syngenta Crop Protection / Gibbs & Soell

Direct Mail--Farmer-directed--Single

CLIENT: Syngenta Crop Protection, Greensboro, NC--Barbara Blackney

AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel

MESSAGE: To create awareness for Uniform, a fungicide applied in-furrow to reduce cotton disease.

AUDIENCE: Cotton growers

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS:

Unverferh Manufacturing Co., Inc. / McCormick Company

Bayer CropScience / AdFarm (2)

Syngenta Crop Protection / Martin/Williams (2)

National Farmers Organization / Hickman & Associates

United Phosphorus, Inc. / Broadhead & Co, Inc.

Dow AgroSciences / Bader Rutter & Associates, Inc.

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Direct Mail--Farmer-directed--Series

CLIENT: Caterpillar Inc., Peoria, IL---Jessica Nunley

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer

MESSAGE: Caterpillar products such as its shovel, right wheel loader, auger and forks for moving and stacking hay bales illustrate its versatility to make producers more productive and efficient in their operations.

AUDIENCE: Large-scale beef and dairy producers, including feedlots

MERIT: Ohio Soybean Council / Osborn & Barr Communications

NATIONAL FINALISTS:

National Pork Board / Osborn & Barr Communications

Garst Seed Company / In-house

BASF / Brighton Agency, Inc.

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Dow AgroSciences / Bader Rutter Associates, Inc.

Merial Limited / Bader Rutter Associates, Inc. (2)

John Deere Agricultural Media Center / In-house

Chemtura / Red Lizard Creative

Direct Mail--Dealer, Distributor & Sales Reps--Single

CLIENT: AMVAC, Jackson, MS--Billy Hines

AGENCY: Maris, West & Baker, Jackson, MS--Keith Fraser

MESSAGE: Fast acting, effective pest control--Works like black magic.

AUDIENCE: Cotton consultants

MERIT: John Deere Agricultural Marketing Center / In-house

NATIONAL FINALISTS:

DuPont Crop Protection / McCormick Company

Bayer CropScience / Rhea & Kaiser Marketing Communications

CHS / Colle+McVoy

Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2)

Potash Corporation / Fergus/Peters Group

Merial / Bader Rutter & Associates, Inc.

Pioneer Hi-Bred International / McCormick Company

Direct Mail--Dealer, Distributor & Sales Rep--Series

CLIENT: Zinpro Corporation, Eden Prairie, MN--Brad Frisvold AGENCY: New Alternative (MWI/Idea Outpost), Dayton, MN--Scott Whitman

MESSAGE: Zinpro introduces a new class of trace minerals--PERFORMANCE MINERALS[TM]. If you demand proven animal performance and return on investment, choose Zinpro. All other minerals are simply ... ordinary.

AUDIENCE: Consulting livestock nutritionists, feed company reps

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:

Mountain Plains Farm Credit Services / Armstrong/Shank

Dow AgroSciences / Bader Rutter & Associates, Inc. (2)

Bayer CropScience / Rhea & Kaiser Marketing Communications

DuPont Crop Protection / McCormick Company

Multimedia Direct/Targeted Campaign

CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Jeff Lacina, Richard Williamson

AGENCY: In-house--Jeff Lacina, Richard Williamson

MESSAGE: Using multiple tactics, position the new StarFire iTC position receiver and John Deere guidance systems as "the next icon" of North American agriculture.

AUDIENCE: U.S. and Canadian farmers, both current and future John Deere customers

MERIT: Pfizer Animal Health / Charleston/Orwig, Inc.

NATIONAL FINALISTS:

John Deere Agricultural Marketing Center / In-house

CHS / In-house

Billboard or Other Ads

CLIENT: Bayer CropScience, Research Triangle Park, NC--Rob Schwehr

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy Sherfinski

MESSAGE: SCALA protects your crops in all weather conditions.

AUDIENCE: Strawberry growers and consultants in Hillsborough County, FL

MERIT: E-10 Unleaded Coalition / David & Associates

NATIONAL FINALISTS:

Bayer CropScience / Rhea & Kaiser Marketing Communications (3)

AgriGold Hybrids / AdFarm

Dow AgroSciences / AdFarm

UFA / AdFarm

Diener Seeds / E.W. McDaniels

Customer Brochure Catalogs--Farmer-directed--Single

CLIENT: Bayer CropScience Canada, Calgary, AB--Derrick Rozdeba

AGENCY: AdFarm, Calgary, AB--Becky Elliott

MESSAGE: Cereal and canola diseases can result in costly quality and yield losses. Don't risk losing your investment to disease, scout your fields.

AUDIENCE: Canola and cereal growers across Western Canada

MERIT: Valent USA Corporation / archer>malmo

NATIONAL FINALISTS:

CROPLAN GENETICS / Colle+McVoy

Chemtura / Red Lizard Creative

NCBA / Charleston/Orwig, Inc.

Monsanto / Paradowski Creative (2)

Valent USA Corporation / archer>malmo

Emerald BioAgriculture / Broadhead & Co, Inc.

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

CNH Capital / Mobium Creative Group

GROWMARK, Inc. / Rhea & Kaiser Marketing Communications

Customer Brochures, Catalogs--Farmer-directed--Series

CLIENT: DTN, Omaha, NE--Shaun Opp

AGENCY: Magnet Marketing

MESSAGE: To make smarter decisions, find answers faster and reap bigger profits.

AUDIENCE: Ag producers, agribusiness

MERIT: CNH Capital/Mobium Creative Group

NATIONAL FINALISTS:

Firestone Agricultural Tire Division / The Meyocks Group

John Deere Agricultural Marketing Center / In-house

Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh

Redball / AdFarm

Helena Chemical Company / Kelley & Associates Advertising, Inc.

Fort Dodge Animal Health / Latorra, Paul & McCann

Mycogen Seeds / Bader Rutter & Associates, Inc

Customer Brochures, Catalogs--Dealer, Distributor or Sales Rep-directed

CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers

AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters

MESSAGE: To announce the creation of a new public education foundation whose purpose is to address the misconceptions surrounding the fertilizer industry and to garner support for that foundation.

AUDIENCE: Ag community, fertilizer manufacturers who may make a donation to the newly formed Fertilizer Education Foundation

MERIT: Pfizer, Inc. / Brown + Associates, Inc.

NATIONAL FINALISTS:

Indiana Soybean Board / The Jackson Group

BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley

Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum

John Deere Parts & Service Marketing / Osborn & Barr Communications

Pioneer Hi-Bred International, Inc. / Pioneer Communication Resources

Challenger/AGCO Corporation / WDM Design & Advertising Pty Ltd

Monsanto / Paradowski Creative

Point-of-purchase Materials

CLIENT: Bayer CropScience, Guelph, Ontario--Brad Ewankiw

AGENCY: AdFarm, Guelph, Ontario--Arlene Warner

MESSAGE: Reason potato fungicide in Canada is positioned as a tank-mix, to "supercharge" lower-priced older contact fungicides by providing systemic activity. Reason's performance and new use pattern are emphasized.

AUDIENCE: Potato growers across Canada

MERIT: Agway / David & Associates

NATIONAL FINALISTS:

New Holland After Sales / Mobium Creative Group

Agricore United/Adculture Group Inc.

Merial Limited / Bader Rutter & Associates, Inc.

Merial / Bader Rutter & Associates, Inc.

American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann

Bayer CropSciences / Rhea & Kaiser Marketing Communications

Wisconsin Milk Marketing Board / Stephan & Brady, Inc.

Exhibits

CLIENT: Illinois Soybean Association, Bloomington, IL--Julie Toohill

AGENCY: E.W. McDaniels, Pekin, IL--Randy McDaniels

MESSAGE: The Mini-RC Monster Truck race showed the benefits of using BioDiesel and educated growers on the fuel's gaining momentum.

AUDIENCE: Farmers, and other Farm Progress Show attendees who could be decision makers for the purchase and use of Soy BioDiesel.

MERIT: Firestone Agricultural Tire Division / The Meyocks Group

NATIONAL FINALISTS:

Schering-Plough Animal Health--Poultry Products Division / Adculture

Group Inc.

United Soybean Board / Osborn & Barr Communications

Syngenta Professional Products / Trone Advertising

ABS Global, Inc. / In-house

BASF Professional Vegetation Management/Winnercomm, Inc.

Stauffer Seeds / Ayres Kahler

Ohio Soybean Council / Osborn & Barr Communications

Premium/Specialties

CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Elsa Zisook

AGENCY: archer>malmo, Memphis, TN--Mike Butler

MESSAGE: 'Don't Get Burned' by sticky cotton

AUDIENCE: California and Arizona cotton growers and PCAs--mostly men, age 35-50

MERIT: Bayer Animal Health / Bernstein-Rein Advertising

NATIONAL FINALISTS:

Seminis Vegetable Seeds / In-house

Bayer CropScience / Rhea & Kaiser Marketing Communications

Bayer CropScience Canada / AdFarm

Helena Chemical Company / Meister Media Worldwide, MeisterPRO

Reference Group

DuPont Crop Protection / McCormick Company

Fort Dodge Animal Health, American Veterinary Medical Association /

Latorra, Paul & McCann

CHN Capital / Mobium Creative Group

Nutrena / David & Associates

Corporate Identity

CLIENT: FMC Agricultural Products Group, Philadelphia, PA--Paul Redhage

AGENCY: Nicholson Kovac, Kansas city MO--April Allenbrand

MESSAGE: To create an identifying mark for Beleaf Insecticide--a new product from FMC that controls aphid infestations and promotes healthy growth of fruit and vegetable plants

AUDIENCE: FMC internal stakeholders, customers, retailers and consultants in the Florida and Arizona fruit and vegetable markets

MERIT: Adculture Group Inc. / In-house

NATIONAL FINALISTS:

CNH Capital / Mobium Creative Group

Ohio Soybean Council / Osborn & Barr Communications

FMC Agricultural Products Group / Nicholson Kovac

DTN / Magnet Marketing

National Pork Board / The Richards Group

Advertisements to Agribusiness--Ad

CLIENT: Hoard's Dairyman, Fort Atkinson, WI--Gary Vorpahl

AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman

MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry.

AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace

MERIT: Case IH / Colle+McVoy

NATIONAL FINALISTS:

Woodruff Sweitzer / In-house

J.L. Farmakis / Results

Adayana, Inc. / Broadhead + Co., Inc.

Advertising to Agribusiness--Direct Mail/Media Kit

CLIENT: Hoard's Dairyman, Fort Atkinson, WI--Gary Vorpahl

AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman

MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry.

AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace

MERIT: AdFarm / In-house

NATIONAL FINALISTS:

SOLUTIONS Inc. / In-house

National Cattlemen's Beef Association / In-house

Advertising to Agribusiness--Web

CLIENT: Golden Harvest Seeds, Inc., Waterloo, NE--Doug

Robinson

AGENCY: Stephens & Associates Advertising, Overland Park, KS--David Hill

MESSAGE: To keep media informed with accurate information in the midst of competitive rumors

AUDIENCE: Agricultural media editors and general public in crisis management scenarios

MERIT: Adculture Group Inc. / In-house

NATIONAL FINALISTS:

Michigan Farm Bureau / In-house

Morgan&Myers / In-house

Overall Pubic Relations Campaign

CLIENT: Bayer CropScience, Research Triange Park, NC--Stephanie Gable

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy

McEvoy

MESSAGE: To educate growers and industry leaders that Bayer CropScience, its staff, and its products are leaders in providing the best solutions for managing Asian soybean rust.

AUDIENCE: Soybean growers; retailers and crop consultants in the mid-South and Midwest ; national and state soybean associations; university researchers; Bayer CropScience staff

MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh

NATIONAL FINALISTS:

Mosaic / Bader Rutter & Associates, Inc.

Bayer CropScience / AdFarm / VML / Growth Stage Consulting

Integrated MarketingWorks / In-house

Crop1 Insurance/Two Rivers Marketing

Bayer CropScience / AdFarm

Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications

National Corn Growers Association / Farm Journal Media

International Public Relations Campaign

CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes

AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr

MESSAGE: To increase awareness of the global benefits of biotechnology worldwide.

AUDIENCE: Consumers, small acreage farmers

Media Relations Program

CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson

AGENCY: Gibbs & Soell, Inc.-Raleigh, NC-Caryn Caratelli

MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust resource.

AUDIENCE: Soybean growers and retailers

MERIT: The Catfish Institute / Fleishman-Hillard Inc.

NATIONAL FINALISTS:

Midwest Dairy Association / Amy Beeler Herman Communications/B. Suter

Pfizer Animal Health / Rhea & Kaiser Marketing Communciations

Wisconsin Milk Marketing Board / Stephen & Brady, Inc.

NCBA/ Charleston/Orwig, Inc.

Intervet, Inc. / Osborn & Barr Communications

Bayer CropScience / Rhea & Kaiser Marketing Communications

Mosaic / Bader Rutter & Associates, Inc.

Public Affairs/Issues Management

CLIENT: Altria Corporate Services Inc. and American Farm Bureau Federation, Washington, D.C.--Katherine Trent, Dan Durheim

AGENCY: Morgan&Myers, Waukesha, WI--Judy Rupnow

MESSAGE: To educate and enhance the individual skills of America's youth, while building strong leaders for the ag industry. After completing the PAL program, participants are prepared to take a more active role in guiding and directing agriculture's future.

AUDIENCE: Sweet Sixteen finalists in the Young Farmer & Rancher Discussion Meet; Top Ten finalists in the Achievement Award and Excellence in Agriculture Award competitions; retired Young Farmer & Rancher committee members

MERIT: Farmers for Farm Credit / Ayres Kahler

NATIONAL FINALISTS:

Pioneer Hi-Bred International, Inc./Pioneer Communication Resources

Delta and Pine Land Company / In-house

BASF Corporation / Padilla Speer Beardsley Inc.

Producer-funded Public Relations Program to Ag Audiences

CLIENT: Dairy Management Inc., Rosemont, IL--Michael Braden

AGENCY: The Integer Group, Des Moines, IA--Sharyl Sauer

MESSAGE: To educate dairy producers on the dairy checkoff program while enabling them to respond to tough industry questions and have a better understanding of the direction of the program.

AUDIENCE: Dairy producers

MERIT: Midwest Dairy Association / Demeter Solutions Group

NATIONAL FINALISTS:

United Soybean Board / Osborn & Barr Communications

Dairy Management Inc. / The Integer Group

Producer-funded Public Relations Campaigns to Consumer Audiences

CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes

AGENCY: Fleishman-Hillard inc., Kansas City, MO--Colleen Parr

MESSAGE: To increase awareness of messages and generate positive support for biotechnology.

AUDIENCE: College-educated, news-attentive adults

MERIT: National Watermelon Promotion Board (NWPB) / In-house

NATIONAL FINALISTS:

Pear Bureau Northwest / Harvest PR & Marketing Inc.

Syngenta Crop Protection / Adculture Group Inc.

New Holland North America / H.B. Fritz & Associates

Illinois Farm Bureau / In-house

Cattlemen's Beef Board & National Cattlemen's Beef Association /

S.R. Brown Marketing Communications

The Catfish Institute / Fleishman-Hillard Inc.

News or Feature Article

CLIENT: Michigan Farm Bureau, Lansing, MI--Paul W. Jackson

AGENCY: In-house

MESSAGE: To inform readers about investing in Michigan's emerging ethanol industry.

AUDIENCE: Farmer members of Michigan Farm Bureau

MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company

NATIONAL FINALISTS:

Pioneer Hi-Bred International, Inc. / McCormick Company

Emerald BioAgriculture / Broadhead & Co., Inc.

BASF Corporation / Padilla Speer Beardsley Inc.

Merial / Bader Rutter Associates, Inc.

Bayer CropScience / AdFarm

Bayer CropScience / Rhea & Kaiser Marketing Communications

Syngenta Crop Protection / Gibbs & Soell Public Relations

Syngenta Crop Protection / Gibbs & Soell Public Relations--Raleigh

Case IH / Morgan&Myers

Persuasive Writing

CLIENT: The United Soybean Board, Chesterfield, MO--John Becherer

AGENCY: Osborn & Barr Communications, St. Louis, Mo--Kiersten McCarty

MESSAGE: To educate consumers on the benefits of soy biodiesel; the fact that the fuel is renewable and how its usage will reduce U.S. dependency on foreign oil.

AUDIENCE: USA Today readers; agricultural professionals; trucking industry professionals; diesel users

MERIT: CHS Inc. / In-house

NATIONAL FINALISTS:

Pioneer Hi-Bred International Inc. / McCormick Company

Case IH / Morgan&Myers (2)

CHS Inc. / In-house

News Release

CLIENT: Global Animal Management, Kenilworth, NJ--Julie, Lux

AGENCY: Morgan&Myers, Waukesha, WI--Karen Potratz

MESSAGE: To draw attention to Global Animal Management amongst the media as a leader in the areas of animal identification and food traceability.

AUDIENCE: Livestock producers; influentials in the livestock and meat industries

MERIT: Cotton Incorporated / Harvest PR & Marketing, Inc.

NATIONAL FINALISTS:

Syngenta Crop Protection / Gibbs & Soell Inc., Public Relations

National Pork Board / Woodruff Sweitzer

Bayer CropScience / Rhea & Kaiser Marketing Communications

QuickFarm / Blasdel Cleaver Schwalbe Communications

Merial / Bader Rutter & Associates, Inc.

Syngenta Professional Products / Trone Public Relations

Events--Single Day

CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA--Jerry Harrington

AGENCY: McCormick Company, Kansas City, MO--Janell Aust, Jam/Gillig

MESSAGE: To share the collective knowledge of DuPont Ag and Nutrition researchers with the ag trade media, focusing on the latest end-use developments and innovations with emphasis on the new low lin soybean oil, NUTRIUM[TM].

AUDIENCE: National and regional agricultural trade publications; farm broadcasters

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS:

Pfizer Animal Health / Charleston/Orwig, Inc.

Merial / Bader Rutter & Associates, Inc.

Pioneer Hi-Bred International, Inc. / McCormick Company

Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum

PotashCorp / Fergus/Peters Group

Event--More Than One Day

CLIENT: The Catfish Institute, Jackson, MS--Roger Barlow

AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr

MESSAGE: To increase awareness and create a positive perception of U.S. Farm-Raised Catfish; build consumer preference and name-specific demand for U.S. Farm-Raised Catfish.

AUDIENCE: Consumers

MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh

NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Bayer CropScience / Rhea & Kaiser Marketing Communications Dow AgroSciences / AdFarm Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Pfizer Animal Health / Charleston/Orwig, Inc. CNH North America--Crop Protection / AdFarm Certified Angus Beef LLC/In-house National Cattlemen's Beef Association / In-house Case IH / Morgan&Myers Pfizer Animal Health / Charleston/Orwig, Inc.

Company & Association Newsletters--Directed to Farmers, Ranchers & Growers

CLIENT: Dow AgroSciences, Indianapolis, IN--Susan Carney

AGENCY: Bader Rutter & Associates, Brookfield, WI--Erik Johnson

MESSAGE: To increase awareness, interest and understanding for PastureGard[TM], Surmount[TM] and Grazon[R] P+D herbicides. And to promote awareness, interest and understanding for Dow AgroSciences' full line of Range & Pasture brush control products.

AUDIENCE: Beef-cow operations; the dealer/distributor channel; public land management agencies; land grant universities; and county Extension agents

MERIT: Canadian Foodgrains Bank / AdFarm

NATIONAL FINALISTS:

CHS Inc. / In-house

Mycogen Seeds / Bader Rutter & Associates, Inc.

Bayer CropScience / Rhea & Kaiser Marketing Communications

Bayer CropScience / AdFarm

Michigan Farm Bureau / In-house

Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh

Company & Association Newsletters--Directed to Dealers, Distributors, Sales Reps, Veterinarians, Etc.

CLIENT: Trimble Navigation Limited, Westminister, CO--Morag Greenberg

AGENCY: Nicholson Kovac, Kansas City, MO--Jim Stephens

MESSAGE: Trimble AgGPS Systems increase productivity.

AUDIENCE: Trimble resellers (dealers), customers, customer prospects, media, university research and extension personnel

MERIT: Schering-Plough Animal Health--Poultry Products division / Adculture Group Inc.

NATIONAL FINALISTS:

Agriliance / Albarelia Design

New Holland North America / MDS Group

Dow AgroSciences / Bader Rutter & Associates, Inc.

Mycogen Seeds / Bader Rutter & Associates, Inc.

Company & Association Magazine--External

CLIENT: Pioneer Hi-Bred International, Johnston, IA--Julia AGENCY: McCormick Company, Kansas City, MO--Alan Bell

MESSAGE: To deliver information to Pioneer Hi-Bred International's customers to help them achieve the highest possible return on their investment in Pioneer[R] brand products and services.

AUDIENCE: 200,000 Pioneer customers

MERIT: CHS--Land O'Lakes / Colle+McVoy

NATIONAL FINALISTS: PIC / In-house Case IH / Cygnus Business Media

New Holland North America / Gary Martin / Toby Buckley (2)

BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley

National Cattlemen's Beef Association / In-house

Dow AgroSciences / AdFarm

Company Publications--Internal

CLIENT: CHS--Land O'Lakes, Inver Grove Heights, MN--Jessica Lamker

AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton

MESSAGE: To provide ideas and resources that promote local co-op growth, enhanced customer service, and support for the benefits of a strong cooperative system.

AUDIENCE: CHS and Land O'Lakes general managers and elected directors of affiliated cooperatives

MERIT: Cargill Animal Nutrition / In-house

NATIONAL FINALISTS:

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Pioneer Hi-Bred International, Inc. / McCormick Company

National Cattlemen's Beef Association / In-house

Company Publications--Annual Report

CLIENT: CNH Global, Lake Forest, IL--Sarah Picket

AGENCY: Edelman, Chicago, IL--John Avila

MESSAGE: To make Case and New Holland customers aware of what they can achieve because of the technical, financial and intellectual power that CNH Global provides to the brands. The focus is on the customer and what they can accomplish, not the equipment itself.

AUDIENCE: CNH Global employees, customers, dealers and the financial community

MERIT: American Crystal Sugar Company / AdFarm

NATIONAL FINALISTS:

The Catfish Institute / Fleishman-Hillard Inc.

Integrated MarketingWorks / In-house

U.S. Grains Council / In-house

Ag Processing Inc. / Swanson russell Associates

Foremost Farms USA / Morgan&Myers

West Central Cooperative / Innova Ideas & Services

Radio/Audio News

CLIENT: The Catfish Institute, Jackson, MS-Roger Barlow

AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr

MESSAGE: To showcase U.S. Farm-Raised Catfish as a seasonal option that is healthful, economical, and easy to prepare during the Lenten season.

AUDIENCE: Women, ages 34 to 64

MERIT: Dairy Management Inc. / The Integer Group and Baxter Communications, Inc.

NATIONAL FINALISTS:

Bayer CropScience / AdFarm

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Fort Dodge Animal Health, American Veterinary Medical Association

(Series of radio interviews with Janice Newell Bissex, M.S., R.D. author and nutrition expert)

Radio Announcer: "Up until 1966 Catholics weren't supposed to eat meat on Fridays (during Lent) ... that's changed. ... A lot of people still eat fish on Friday, of course, Lent goes hand-in-hand with fish. There are a lot of different of kinds of fish. I think you will find most people eat the same kind all the time. ... There's a type of fish you ought to consider, rather than trying to explain it myself, let's talk to Janice Newell Bissex ... she will tell us about the joys of eating Catfish."

Bissex: "U.S. Farm Raised Catfish is the fourth most popular fish in America. I happen to like it. It's high in fiber, low in saturated fat, and it has good omega three fats that we should all eat more of, but I also like it for its versatility. It's got a nice, mild flavor that's really kid friendly.

Television News

CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes

AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr

MESSAGE: To increase awareness and acceptance of biotech foods by helping consumers in key states more fully understand the benefits and opportunities presented by biotechnology, including the potential to create healthier foods.

AUDIENCE: Opinon leaders in Chicago, IL; Denver, CO; Sacramento, CA; and the local media

MERIT: U.S. Grains Council / In-house

NATIONAL FINALISTS: National Cattlemen's Beef Assn. / Baxter Communications

Fort Dodge Animal Health, Veterinary Medical Association / Latorra, Paul & McCann

Electronic Publication

CLIENT: CHS-Land O'Lakes, Inver Grove Heights, MN--Mark Johnson

AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton

MESSAGE: To provide busy people within the CHS-Land O'Lakes cooperative system with quick access to news and tools that will help them be more successful in promoting the success of their local cooperatives.

AUDIENCE: Managers and employees of local CHS-Land O'Lakes cooperatives

MERIT: Iowa Pork Producers Association / REL Productions

NATIONAL FINALISTS:

John Deere Agricultural Marketing Center/In-house

Merial / Bader Rutter & Associates, Inc.

Frontier Farm Credit / Eckert AgriMarketing Inc.

Delta Pine and Land Company / Brighton

Almond Board of California / Broadhead & Co, Inc.

Web Site--Directed to Farmers, Growers & Ranchers

CLIENT: Pfizer Animal Health, New York, NY--Mike Amos

AGENCY: Biggs-Gilmore Communications, Kalamazoo, MI--Todd Hufford

MESSAGE: To provide veterinarians with a valuable business tool that will allow them to create and maintain vaccination programs for all of their dairy clients. The Web site allows veterinarians to create clear, concise vaccination protocols and provides them printable product information.

AUDIENCE: Veterinarians, large-animal veterinary clinics

MERIT: BASF Professional Vegetataion Management / Winnercomm, Inc.

NATIONAL FINALISTS:

Firestone Agricultural Tire Division / The Meyocks Group

Illinois Farm Bureau / In-house

Bayer CropScience / VML

AgriGold Hybrids / AdFarm

BASF Turf and Ornamental / Winnercomm, Inc.

Pfizer Animal Health / Charleston/Orwig, Inc.

The United Soybean Board / Osborn & Barr Communications

Web Site--Educational Focus CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers

AGENCY: Fergus/Peters Group, Des Plaines, IL-Brian Peters

MESSAGE: To provide information about conventional fertilizer and links to further resources to educators, the press and general public. The site seeks to dispel misconceptions and myths about fertilizers using in-depth facts, research, and video presentations.

AUDIENCE: Ag Community, dealers distributors, sales reps and others servicing agriculture

MERIT: National Corn Growers Association / David & Associates

NATIONAL FINALISTS:

Pfizer Animal Institute / Biggs-Gilmore Communications

AgCareers.com / Communicopia

Fort Dodge Animal Health, American Veterinary Medical Association /

Latorra, Paul & McCann

Intranet Web Site

CLIENT: FMC Agicultural Products Group, Philadelphia, PA--Paul Redhage

AGENCY: Nicholson Kovac, Kansas City, MO--April Allenbrand

MESSAGE: To be an informational resource for retail locations identified by FMC as being "stars." Retailers see only information relevant to crops and crop pests in their geography, demonstrating that FMC is a partner in and truly understands their business.

AUDIENCE: 1,500 retail outlets designated by FMC as Star retailers

MERIT: National Association of Farm Broadcasters / In-house

Companion Animal Advertising Campaign

CLIENT: Pfizer, Inc., New York, NY--Dan Kramer

AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown

MESSAGE: Solitude IGR is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations.

AUDIENCE: Horse owners, trainers, breeders and equine veterinarians

MERIT: Novartis Animal Health / Colle+McVoy

NATIONAL FINALISTS:

Agway / David & Associates

Tennessee Farmers Group / In-house

Luitpold Animal Health / The Duff Company

Turf & Ornamental Advertising Campaign

CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Lori Theine

AGENCY: archer>malmo, Memphis, TN--Mike Butler

MESSAGE: Safari is a new super-systemic insecticide with quick up-take and knockdown that controls a variety of pests including whiteflies, aphids, scape, fungus gnats, leafminers and mealybugs.

AUDIENCE: Greenhouse and nursery growers--mostly men, ages 35-50 MERIT: Caterpillar Inc. / Rhea & Kaiser Marketing Communications

NATIONAL FINALISTS:

Bayer Environmental Science / Colle+McVoy

Caterpillar Inc. / Rhea & Kaiser Marketing Communications

DuPont Professional Products / McCormick Company

Companion Animal Public Relations Campaign

CLIENT: American Veterinary Medical Association, Fort Dodge Animal Health, Schaumberg, IL--Jim Flanigan

AGENCY: Latorra, Paul & McCann, Syracuse, NY-Kim Trapasso, Bob Ripley, Steve Hoefer and John Hoeschele

MESSAGE: To inform U.S. cat owners, about the subtle signs of illness/ disease in cats and the importance of twice-a-year wellness exams from a veterinarian.

AUDIENCE: U.S. cat owners, primarily women ages, 25-54

MERIT: Merial Limited / Bader Rutter & Associates, inc.

NATIONAL FINALISTS:

Merial Limited / Bader Rutter & Associates, Inc.

Merial / Bader Rutter & Associates, Inc.

Sergeant's / Swanson Russell Associates

Turf & Ornamental Public Relations Campaign

CLIENT: Caterpillar Inc., Peoria, IL--Jessica Nunley

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer

MESSAGE: To increase awareness of Caterpillar products for the landscaping, residential construction and building trade markets.

AUDIENCE: Caterpillar employees, landscapers, residential construction, building trades and general contractors

MERIT: BASF Corporation / Padilla Speer Beardsley Inc.

NATIONAL FINALISTS:

DuPont Professional Products / McCormick Company

Dow AgroSciences LLC / Bader Rutter & Associates, Inc.

Companion Animal Print Advertising

CLIENT: Oil-Dri Corporation of America, Inc., Chicago, IL-Mike McPherson

AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown

MESSAGE: Airena Hi-Performance Dust Suppressant is new, scientifically-advanced for dealing with the age-old problems of dust in horse operations.

AUDIENCE: Horser owners, trainers, and breeders with large outdoor and or indoor arenas

MERIT: CareCredit Inc. / Stephens & Associates Advertising

NATIONAL FINALISTS:

Tennessee Farmers Co-op / In-house

Agway / David & Associates

Pfizer Animal Health / Rhea & Kaiser Marketing Communications

Bayer Animal Health / AdFarm

Fort Dodge Animal Health / Latorra, Paul & McCann

Turf & Ornamental Print Advertising

CLIENT: Bayer Environmental Science, Raleigh, NC--Jennifer Remsberg

AGENCY: Colle+McVoy, Minneapolis, MN--Kent Hathaway

MESSAGE: Death to turf-eating bugs! Allectus provides unbeatable control of bugs that attack your turf--both above and below ground.

AUDIENCE: Golf course superintendents

MERIT: Bayer Environmental Science / Colle+McVoy

NATIONAL FINALISTS:

Caterpillar, Inc. / Rhea & Kaiser Marketing Communications (2)

Dow AgroSciences / Bader Rutter & Associates, Inc. (2)

BASF Turf and Ornamental / Winnercomm, Inc.

Bayer Environmenta Science / Colle+McVoy

Arysta LifeScience North America / Woodruff Sweitzer

Companion Animal Broadcast Advertising

CLIENT: Response Products, Broken Row, NE--Dori Simonton

AGENCY: David & Associates, Hastings, NE--Jeff Oates, Dave Buchholz, Dave Briggs and Robert Cope

MESSAGE: To create awareness that an amazing new joint health formula exists that can help relieve pain and enhance performance in your companion animal (horse/dog).

AUDIENCE: Horse and dog owners

MERIT: American Veterinary Medical Association, Fort Dodge Animal Health / Latorra, Paul & McCann

Turf & Ornamental Broadcast Advertising

CLIENT: BASF Turf and Ornamental, Research Triangle Park, NC--Bryan Brochin

AGENCY: Winnercomm, Inc., Tulsa, OK--Jennifer Jones

MESSAGE: To reinforce the BASF brand while highlighting and honoring the efforts of golf course superintendents.

AUDIENCE: Gold course superintendents

MERIT: Kubota Tractor Corporation / Paulsen Marketing Communications
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Title Annotation:National Agri-Marketing Association
Publication:Agri Marketing
Article Type:Awards list
Geographic Code:1USA
Date:Apr 1, 2006
Words:6711
Previous Article:National entries reach an all time high.
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