Best of CAMA 2004.

BEST OF CAMA 2004

ADVERTISER                                      AGENCY

Best of Show--Campaign
  United Farmers of                             AdFarm
    Alberta

  Winner of "Total Campaign $200,000-$500,000" category.

Best of Show--Consumer Directed
  Horse Racing Alberta                          Ogilvy & Mather

  Winner of "Consumer Directed Campaign--Total Campaign" category.

Best of Show--Public Relations
  Cargill Specialty Canola Oils                 Adculture Group Inc.

  Winner of "Public Relations--Publicity" category.

Best of Show--Advertising
  Bayer CropScience                             AdFarm

  Winner of "Print Advertisements--4C, Page" category.

Total Campaign--$75,000 or Less
  Canadian Wheat Board                          In-house

Total Campaign--$75,000-$200,000
  Dow AgroSciences Canada Inc.                  AdFarm

Total Campaign--over $500,000
  Bayer CropScience                             AdFarm

Print Advertisements--4C, Less than Page
  Farm Credit Canada                            In-house

Print Advertisements--Multi-Page Units/Inserts
  Bayer CropScience                             AdFarm

Print Advertisements--Series, 4C
  Dow AgroSciences Canada Inc.                  AdFarm

Print Advertisements--Series, Less than 4C
  Canadian Wheat Board                          In-house

Radio Advertisements
  Bayer CropScience                             AdFarm

Television Advertisements
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Electronic Media--Web Design
  MacDon Industries Ltd.                        Market Force Inc.

Electronic Media--CD-ROM
  Cargill Specialty Canola Oils                 Adculture Group Inc.

Direct Marketing--Campaign
  BASF Canada                                   MC Group of Companies

Direct Marketing--Single Piece
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Product Sales--Single Piece Literature
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Product Sales--Series Literature
  Dow AgroSciences Canada Inc.                  AdFarm

Merchandising Aids--Point of
    Purchase Materials
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Merchandising Aids--Exhibits/Displays
  United Farmers of Alberta                     In-house

Outdoor
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Advertising for Agribusiness
  MC Group of Companies                         In-house

Public Relations--Newsletters
  Alberta Agriculture Food and                  AdFarm
    Rural Development (AAFRD)

Public Relations--House Organs
  Bayer CropScience                             AdFarm

Public Relations--Corporate
    Brochures/Annual Reports
  Ontario Egg Producers                         Carol Moskot Design
                                                  & Communication/
                                                  Pen Station

Public Relations--Advertorials
  Farm Credit Canada                            In-house

Public Relations--Issues Management
  Canadian Wheat Board                          In-house

Public Relations--Corporate Image Campaign
  United Farmers of Alberta                     AdFarm

Educational Materials--Print
  Syngenta Crop Protection Canada, Inc.         Adculture Group Inc.

Educational Materials--Audio Visual/Electronic
  United Farmers of Alberta                     AdFarm

Consumer Directed Campaigns--Print
  Ontario Sheep Marketing                       MacGregor MCI

Consumer Directed Campaigns--Television/Radio
  Dairy Farmers of Ontario                      BBDO Toronto

Consumer Directed Campaigns--Sales
    Support Materials
  Horse Racing Alberta                          Ogilvy & Mather

Advertising Produced in
    Canada for Foreign Markets
  Canadian Charolais Association                WoodruffSweitzer

French Language Marketing--Print
    Advertisements
  CIPQ inc.                                     Concerto

French Language Marketing--Sales
    Support Materials
  Pfizer Animal Health                          MC Group of Companies

French Language Marketing--Public Relations
  Farm Credit Canada                            In-house

Public Relations--Association Publications
  L'Union des producteurs agricoles             In-house

Public Relations--Special Events
  Farm Credit Canada                            In-house

Consumer Directed Campaigns--Educational
    Materials (TIE)
  Manitoba Pork Council                         The Studio of
                                                  Wendy J., Inc.

Consumer Directed Campaigns--Educational
    Materials (TIE)
  Ontario Pork                                  Urban & Co.

ADVERTISER                                      PRODUCT

Best of Show--Campaign
  United Farmers of                             UFA Brand Campaign
    Alberta
  Winner of "Total Campaign $200,000-$500,000" category.

Best of Show--Consumer Directed
  Horse Racing Alberta                          Horse Racing

  Winner of "Consumer Directed Campaign--Total Campaign" category.

Best of Show--Public Relations
  Cargill Specialty Canola Oils                 Cargill Specialty
                                                  Canola Oils

  Winner of "Public Relations--Publicity" category.

Best of Show--Advertising
  Bayer CropScience                             Buctril M

  Winner of "Print Advertisements--4C, Page" category.

Total Campaign--$75,000 or Less
  Canadian Wheat Board                          Running with the
                                                  bulls campaign
Total Campaign--$75,000-$200,000
  Dow AgroSciences Canada Inc.                  Advocacy Campaign

Total Campaign--over $500,000
  Bayer CropScience                             Puma Super

Print Advertisements--4C, Less than Page
  Farm Credit Canada                            Advancer Loan

Print Advertisements--Multi-Page Units/Inserts
  Bayer CropScience                             Rovral WP

Print Advertisements--Series, 4C
  Dow AgroSciences Canada Inc.                  Nexera

Print Advertisements--Series, Less than 4C
  Canadian Wheat Board                          Running with the
                                                  bulls campaign

Radio Advertisements
  Bayer CropScience                             Stratego

Television Advertisements
  Syngenta Crop Protection Canada, Inc.         Helix and Helix Xtra
                                                  Seed Treatment

Electronic Media--Web Design
  MacDon Industries Ltd.                        Harvesting Equipment

Electronic Media--CD-ROM
  Cargill Specialty Canola Oils                 Cargill Specialty
                                                  Canola Oils
Direct Marketing--Campaign
  BASF Canada                                   BASF FarmStars

Direct Marketing--Single Piece
  Syngenta Crop Protection Canada, Inc.         Ridomil Gold 480
                                                  EC and Quadris
Product Sales--Single Piece Literature
  Syngenta Crop Protection Canada, Inc.         Syngenta Quick
                                                  Reference
                                                  Product Guide

Product Sales--Series Literature
  Dow AgroSciences Canada Inc.                  Nexera

Merchandising Aids--Point of
    Purchase Materials
  Syngenta Crop Protection Canada, Inc.         Achieve Liquid
                                                  Herbicide

Merchandising Aids--Exhibits/Displays
  United Farmers of Alberta                     History in Motion

Outdoor
  Syngenta Crop Protection Canada, Inc.         Achieve Liquid
                                                  Herbicide

Advertising for Agribusiness
  MC Group of Companies                         MC Group of Companies

Public Relations--Newsletters
  Alberta Agriculture Food and                  Choice Matters
    Rural Development (AAFRD)

Public Relations--House Organs
  Bayer CropScience                             Farm Forum

Public Relations--Corporate
    Brochures/Annual Reports
  Ontario Egg Producers                         Ontario Egg Producers

Public Relations--Advertorials
  Farm Credit Canada                            Agribusiness
                                                  Advertorial

Public Relations--Issues Management
  Canadian Wheat Board                          Running with the bulls
                                                  campaign

Public Relations--Corporate Image Campaign
  United Farmers of Alberta                     UFA Brand

Educational Materials--Print
  Syngenta Crop Protection Canada, Inc.         Helix

Educational Materials--Audio Visual/Electronic
  United Farmers of Alberta                     UFA Brand Video

Consumer Directed Campaigns--Print
  Ontario Sheep Marketing                       Fresh Ontario Lamb

Consumer Directed Campaigns--Television/Radio
  Dairy Farmers of Ontario                      White Milk

Consumer Directed Campaigns--Sales
    Support Materials
  Horse Racing Alberta                          Horse Racing

Advertising Produced in Canada
    for Foreign Markets
  Canadian Charolais Association                World Charolais
                                                  Conference

French Language Marketing--Print
  Advertisements CIPQ inc.                      Gedis

French Language Marketing--Sales
    Support Materials
  Pfizer Animal Health                          Pfizer Fresh Cow
                                                  Program

French Language Marketing--Public Relations
  Farm Credit Canada                            AgriCulture Internal
                                                  Newsletter

Public Relations--Association Publications
  L'Union des producteurs agricoles             La Terre de chez nous

Public Relations--Special Events
  Farm Credit Canada                            Mission Possible, 2003
                                                  Leadership Conference

Consumer Directed Campaigns--Educational
    Materials (TIE)
  Manitoba Pork Council                         Origami Brochure

Consumer Directed Campaigns--Educational
    Materials (TIE)
  Ontario Pork                                  Canadian Food
                                                  Service Manual