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Best Western reveals Vib in Laos.

Best Western Hotels & Resorts has revealed exciting plans to launch its new lifestyle boutique brand, V?b in Southeast Asia.

The company has signed an agreement for a new-build V?b hotel in Vientiane, the capital of Laos. Scheduled to open in 2018, the new hotel will bring a vibrant new blend of cutting-edge design and international hospitality to the city, and the region.

Best Western's new chic, hip boutique concept, V?b is designed to combine value and style. Blending social engagement with the latest technology and smart, ergonomic design, V?b will appeal to Southeast Asia's new generation of savvy travellers.

'When we first revealed the V?b concept to the world earlier this year, it was clear that this unique, contemporary product would work extremely well in Southeast Asia -- one of the world's most dynamic regions,' says Olivier Berrivin, Best Western Hotels & Resorts' managing director of International Operations -- Asia.

'It is therefore extremely exciting that we have signed our first V?b hotel in the region, and there could not be a better setting for it than Vientiane -- an exciting up-and-coming regional hub. We look forward to bringing a new era of hospitality to the rising number of visitors to the Lao capital.'

The new V?b hotel will be located in the centre of Vientiane, close to the night market, Lao National Museum, Black Stupa and Patuxai Arch.

All 70 rooms will be designed with comfort, convenience and connectivity in mind, including sleep-inducing beds, well-placed international adaptors and complimentary wi-fi. The hotel will also feature a social lobby area, 'grab n' go' snack station, and a Zen Zone for relaxation.

'V?b is an incredibly exciting new concept for Best Western and we have seen a high level of interest from developers across the world,' comments Ron Pohl, Best Western Hotels & Resorts' senior vice-president of Brand Management.

'We are delighted to have signed our first V?b hotel in Southeast Asia, and I am confident this will mark the start of a strong regional roll-out for the brand.'

The new V?b hotel will join the existing BEST WESTERN Vientiane Hotel in the heart of the Laos capital.

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Publication:Travel & Tourism News
Geographic Code:90SOU
Date:Nov 1, 2015
Words:383
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