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BenQ's projector sales to soar 55% to hit 700,000 units in 2010.

Taipei, Nov. 11, 2010 (CENS) -- Aggressively promoting short-focus projectors in the education segment, the Taiwan-based BenQ Corp., a world-caliber vendor in the line, is expected to see its overall projectors sales grow to around 700,000 units this year, sharply up 55% from 450,000 units shipped last year, according to Peter Chen, general manager of the firm's Technology Product Center.

Chen said that BenQ has effectively pushed up its global market share to 9% in the past nine months of this year, thanks to rosy sales of short-focus projectors to the education segment, which absorbs as many as 50% of projectors sold annually in the world. The firm has released nine more new short-focus models this month, aiming to achieve a 10% share in the fourth quarter of the year.

Also, BenQ has just won New York City's tender for 1,500 projectors, further boosting its overall projector sales in the North American market, Chen confirmed. He said that his firm's single-month projector sales in the region, which averaged at only 3,000 units in the first half of the year, have significantly surged to 7,000 units in the second half. Hopefully, the figure will grow to 10,000 units during the first half of 2011.

Chen also forecasted that global sales of projectors will grow to between 6.9 million units and 7 million units on explosively increasing demand by the commercial segment in 2010, and further surge 14% to 8 million units in 2011, with short-focus models to command a 23% share of the total.

Worth mentioning is that BenQ's brisk sales performance in the global market for projectors has also benefited its Taiwanese contract manufacturers, including Qisda Corporation, Hon Hai Precision Industry Co., Ltd. and Delta Electronics Inc., all likely to share the client's orders for a total of around 900,000 projectors in 2011.

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Title Annotation:BenQ Corp.
Author:Chuang, Steve
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Nov 11, 2010
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