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Bellamax Expands Executive Team with Vice President of Field Operations; New Position Adds Infrastructure to Support Company's Strategic Direction.

SAN FRANCISCO -- Bellamax, Inc., the digital imaging experts (, today announced that Richard Marotta has joined the company as Vice President of Field Operations. In this newly-created position, Marotta is responsible for all pre- and post-sales field level support for Bellamax(TM) Pro, a product version of Bellamax's unique, patent-pending image enhancement, editing and retouching technology that integrates seamlessly into existing professional lab digital workflows to substantially lower their costs while delivering top-quality images up to six times faster than previously.

"I'm delighted to be working with Rich again because he has already demonstrated to me his ability to internalize customers' specific requirements and accurately communicate that information back to the team," comments Randy Lowe, Executive Vice President of Worldwide Sales and Business Development for Bellamax, who has previously worked with Marotta at InterTrade Solutions and Rainmaker Systems. "His dedication to customer service will help the Company make timely adjustments to maximize Bellamax(TM) Pro's success."

Marotta's background includes over 20 years of managing customer integration, professional services, and pre- and post-sales support for both established public companies as well as startups launching their first product into the market. For the past 10+ years he has held senior executive positions in complex enterprise-oriented environments including Encover, Rainmaker Systems, and InterTrade Solutions. Marotta earned a BS in Business from Merrimack College.

About Bellamax, Inc.

Bellamax provides the leading technologies used to produce superior quality digital images for the consumer and professional markets. The Company's proprietary, device-independent technology allows it to enhance and retouch digital images for a wide range of customers to deliver the highest quality images. The company recently introduced Bellamax(TM) Pro, a complete color-correction and photo-editing workflow product targeted at the professional market. The privately-held company is located in San Francisco, California. Investors include BA Venture Partners and Apex Venture Partners. For more information about Bellamax, visit
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Publication:Business Wire
Date:Sep 28, 2005
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