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Bell Aliant goes to court over Rogers ad claims.

INTERNET BUSINESS NEWS-(C)1995-2010 M2 COMMUNICATIONS

Canadian regional telecoms operator Bell Aliant (TSX:BA.UN) said on Monday that it is launching legal action against communications provider Rogers Communications Inc (NYSE:RCI) (TSX:RCI.A) concerning Rogers' advertisements for its Internet service.

Bell Aliant alleges that the current advertising by Rogers, which includes claims that it offers the "fastest and most reliable" high speed Internet product, is false and misleading.

The legal claim, filed in New Brunswick, states that Bell Aliant's FibreOP service provides speeds that are superior to those advertised by Rogers. Additionally, the company believes that Rogers' claim of being the "most reliable" is not true, based on how that term is commonly understood.

Bell Aliant is seeking an immediate injunction to stop Rogers from making the disputed claims about its Internet service.

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Publication:Internet Business News
Date:Feb 16, 2010
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