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Belgium and Spain Adopt Flushability Guidelines.

INDA and EDANA, two global trade associations representing wipes manufacturers, announce support from additional European Union countries for the industry's standard for assessing the flushability of wet wipes.

Key provisions of the fourth edition of the Guidelines for Assessing the Flushability of Disposable Nonwoven Products (GD4) have now been adopted by Belgian and Spanish authorities. GD4 contains test methods and strict pass/fail criteria to determine if a wipe can be marketed as "flushable."

In 2015 Belgium adopted and put into law the previous Guidance Document provisions (GD3) and is favorably inclined toward enhancing those requirements with adoption of GD4 provisions.

More recently the Spanish standard UNE 149002 was released January 31, 2019, establishing criteria required to label a product as "flushable." Those criteria include the key disintegration/dispersion test method of GD4 as well as the pass/fail limits of GD4. Additionally, for wipes not marketed as "flushable" but likely to be inadvertently disposed of in the toilet, such as baby wipes and disinfecting wipes, labelling practices that include the INDA/EDANA "Do Not Flush" symbol are prescribed.

These guidelines are proven to be effective. A 2017 Water UK study of sewer blockages found that less than 1% of the blockage material was identified as products designed to be flushed.

"International acceptances of GD4 are noteworthy as the adoptions included the approval of the wastewater sector in each country, indicating the desire to achieve consensus and therefore strength and unity in addressing the larger issue of developing public awareness and support for proper disposal of the various types of wet wipes on the market," says Dave Rousse, president of INDA.

"Other countries in Europe are in the process of adopting these standards, indicating a growing consensus that, accompanied with the prescribed labelling provisions, they ensure proper protection for wastewater systems," says Pierre Wiertz, general manager, EDANA.

Rousse and Wiertz believe GD4 acceptance within the wastewater and regulatory sectors in these countries provides important validation that these test methods, pass/fail criteria, and "Do Not Flush" labeling practices are good for citizens and local wastewater treatment facilities.

Techtex Makes Dual Acquisitions

Technical Textile Services, commonly known as Techtex, a supplier of healthcare and industrial fabrics, has bought two counterparts in a move making it one of the largest companies of its kind in the U.K. The Manchester, U.K.-based company sources nonwoven fabrics and manufactures a range of dry and wet wipes including branded, private label and generic products.

The company has acquired Whitminster International and Klenzeen, both headquartered in Stafford, U.K., for an undisclosed sum. The acquisition creates a group with revenues of more than [pounds sterling]20 million and a workforce above 90.

David Beardsworth, one of Techtex's founding partners, will serve as sales director. He will be joined by Steve Oldfield and operations director Brian Whitney as well as Whitminster and Klenzeen directors Julian Ashworth, who becomes general manager, and David Thompson, who becomes sales manager.

The buyout is the fourth by Techtex in the past decade.

"These acquisitions will further strengthen our offer to customers in healthcare and industry, and will enhance our offer to new markets, including significant overseas opportunities," says Beardsworth. "Current customers of all the companies now under Techtex should know that it is business as usual, and thanks to our combined resources, we are focused on an even keener approach to customer service, technical expertise and product quality."

Diamond Wipes Acquires Ode to Clean

Diamond Wipes has acquired Ode to Clean, the world's first cleaning wipes made with 100% plant-based ingredients.

"We saw a need for natural cleaning wipes without toxic chemicals," says Eve Yen, founder and CEO of Diamond Wipes International, Inc. "More and more customers are becoming environmentally conscious of the products they use in their daily lives. Ode to Clean is the perfect solution that customers can feel safe using in their homes."

The Ode to Clean brand was founded in 2016 by Solugen, a biotechnology company that specializes in green chemistry, a process to create greener and safer chemicals. Solugen's Gaurab Chakrabarti, M.D., Ph.D., a doctor researching cancer, and Sean Hunt, Ph.D., a scientist, discovered a unique enzyme that produces a pure form of hydrogen peroxide which they have called Bioperoxide. With their combined expertise, Dr. Chakrabarti and Dr. Hunt saw an opportunity to integrate Bioperoxide into an everyday cleaning product that does not compromise performance for safety.

Ode to Clean is made with 100% plant-based materials and uses solar-powered and wind-powered manufacturing. "Many so called 'natural' household cleaning wipes use toxic chemicals, and rely on petroleum-based manufacturing," says Dr. Chakrabarti. "Sean and I developed a technology that reduces the waste and pollution in the production process but also created a purer product that would be clean and safe for our families."

Combining Diamond Wipes' innovation and capability with Ode to Clean's cutting-edge micro-manufacturing technology will create a product that is unmatched in today's market.

Diamond Wipes has since launched an upgraded version of Ode to Clean wipes with a biodegradable substrate and an improved formulation of Bioperoxide for more effective cleaning performance.

Rockline Releases Sustainability Report

Rockline Industries, one of the world's leading manufacturers of coffee filters and consumer, medical and commercial wet wipes, has released its 10th annual Environmental Sustainability Report, highlighting major progress in energy consumption and waste reduction moving the company closer to achieving its environmental sustainability goals for 2020.

Rockline made a long-term commitment 10 years ago to using the most sustainable materials and business practices available. The 2018 report highlights a more than 5% reduction in GHG emissions and energy use per standard unit through manufacturing efficiencies and substantial gains toward reducing waste-water and solid waste of filters through continued efforts in waste reduction and expanded recycling programs.

"Over the last 10 years, I have been continually inspired by the commitment of our associates to achieve and exceed our sustainability goals," says Randy Rudolph, president of Rockline Industries. "Our progress in this area is due to their daily hard work to ensure that every area of our company is using best practices that help our environment and the world we all live in."

Rockline's sustainability approach is guided by three primary long-term aspirations: achieving fossil fuel independence through a shift toward clean, low-carbon energy, minimizing waste and its impact on the environment, and developing ecologically intelligent products that are sustainable.

Dustin Davis, corporate sustainability program manager, says: "Looking ahead to 2020, we are focused on increasing landfill diversion rates and developing programs that foster a circular model for product and packaging life cycles. We have also committed to sourcing pulp-based raw materials from sustainable sources in support of Rockline's goal to achieve net zero deforestation."

For more information about Rockline's environmental program and to download the 2018 Environmental Sustainability Report, visit

Michigan Startup Launches Wipes on a Roll

A Michigan-based startup is launching biodegradable wet wipes on a roll. With a modern design that fits seamlessly on existing toilet paper holders, Hyge claims it offers a superior clean to toilet paper and is better for the environment.

"Wet wipes are gaining popularity as people become aware of hygiene and waste issues that come with traditional toilet paper. People often confuse explicitly non-flushable wipes with those that can be flushed, creating dangerous environmental waste," says Hyge co-founder Brent Fisher. "By focusing on cleanliness, biodegradation, flush-ability and design, Hyge is the solution for sustainable hygiene with hassle-free convenience."

Hyge is made with fully biodegradable cellulose fibers specifically designed to be flushed without causing septic or sewer issues, leaving users 80% cleaner than conventional toilet paper and cuts back on waste, the company says. One Hyge roll is equivalent to seven traditional toilet paper rolls. One tree provides 288 more Hyge rolls than traditional toilet paper, reducing deforestation and working toward a cleaner future.

Following a campaign on Kickstarter, Hyge will be available for one-time purchase and also a convenient recurring monthly subscription starting at $10 per month.

Hyge rolls are designed to be stored on existing toilet paper holders. The packaging exterior resembles the texture of toilet paper, when you lift the tab, users will find wet wipes that are kept moist.

Hyge wipes are designed to provide a gentle clean that's safe for the entire family (babies too). The thick and soft wipes are fragrance-free, hypoallergenic, free from harsh chemicals and dermatologist tested.

Fibertex Buys Mogul's SC Site

Fibertex Nonwovens has purchased Mogul's spunlace operation in Grey Court, SC. Mogul built the site, which houses one state-of-the-art spunlace line, in 2016. It provides Fibertex with 14,000 tons of spunlace output to target further growth in the North American market. The 20-acre site also provides Fibertex with opportunity for expansion.

"We will exploit the advantages of now having Fibertex Nonwovens production sites located in the most important markets in Europe, Africa, South and North America," says Jorgen Bech Madsen, CEO of Fibertex Nonwovens."At the same time, we will make full use of the our global product development capabilities, which has contributed to some of the most recent technological breakthroughs. We therefore see a great potential in investing in further growth."

The acquired plant complements Fibertex's other North American operation in Chicago, IL, a needlepunch facility acquired from NonWoven Solutions in 2014. Fibertex Nonwovens also has considerable experience with spunlace technology and produces this type of substrate at facilities worldwide.

"We have been offered to acquire the production site as Mogul wants to focus on its Madaline (TM) product and new innovative nonwovens in Turkey," says Madsen. "The line has been built in accordance with state-of-the-art production principles and already operates in a fully reliable manner. In this way, we save time and money compared to a greenfield investment in North America, where the market is currently undergoing rapid growth."

Fibertex Nonwovens is a wholly-owned subsidiary of Schouw & Co. and is head-quartered in Aalborg, Denmark, where the company was established in 1968. The company has an annual turnover of about DKK 1.6 billion (2018) and has production units in Denmark, Brazil, France, the Czech Republic, Turkey, the U.S. and South America. Its most recent acquisition was of Duci, a Brazilian supplier to the automotives market, in February 2018.

WipeMeWorld Launches Licensing Model

WipeMeWorld, a brand that specializes in the making of biodegradable moist toilet paper roll, has released a new licensing model.

With this licensing model, those companies who are interested in selling patented products by other firms can engage in it. WipeMeWorld Limited is offering interested partners in bringing their patented toilet paper into their market. The partners will have the option of controlling their budget and resources. At the same time, they can have better margins and even keep their own distributors and connections as well. This is surely a winwin situation for both.

Merav Frenkel, the VP marketing for WipeMeWorld, says, "We are very excited to offer this to the public market. We already have a few licensing projects in hand and are looking forward to extending our go to market with additional partners/brands."

The licensing model has been so designed that after offering a questionnaire and having an initial call, the partner company and WipeMeWorld team engage in a business development call which is then followed by a face to face meeting. The details of the agreement are thoroughly discussed in it and then there is a validation which is done. After this, there is a final review done following which the license is awarded to the partner.

With its completely recycled and biodegradable toilet paper that can be flushed easy, WipeMeWorld is looking to target massive areas and regions.

Wipes Conference Scheduled for June

Material developments, preservatives, sustainability, market data, international tariffs, and plastics in the environment are among the topics to be presented to wipes brand owners, converters, and their entire professional wipes supply chain at INDA's 13th edition of the World of Wipes (WOW) International Conference, June 24-27 in Atlanta, GA

Details of the program for the WOW 2019 conference are now available and registration is open at

Registration is expected to surpass last year's participation that connected 470 senior wipes professionals from 22 countries. The 13th edition of WOW offers four value-packed days combining relevant technical and educational content with business engagement opportunities.

Among the highlights of WOW 2019 is the prestigious World of Wipes Innovation Award. The award recognizes a product or technology innovation within the entire wipes value chain that expands the use of nonwoven fabrics and demonstrates advancements in creativity, novelty of approach, uniqueness, and technical sophistication.

Nominees are selected from a broad range of industry categories including raw materials, roll goods, machinery, converting packaging lotions, active ingredients, binders, additives, and end products. Three finalists will be chosen to present their innovation at WOW 2019 with the winner announced Thurs., June 27.

INDA is currently accepting nominations through March 8 for the World of Wipes Innovation Award. Online nominations may be submitted via

For additional infonnation, to register, or reserve a tabletop display visit email, or call +1 919 459 3726.

PDI Forms Purchasing Agreement with Vizient

PDI, a leader in infection prevention products and solutions, has been awarded a group purchasing agreement for surface disinfecting wipes from Vizient, the largest member-driven healthcare performance improvement company in the country.

This contract will offer Vizient members, which include academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks, environmental services and non-acute health care providers, enhanced savings on PDI's complete Environment of Care product portfolio. PDI's contract includes its market leading product Sani-Cloth brand wipes--the No. 1 braird of disinfectant wipes in healthcare--and extensive infection prevention education offerings.

"As we continue our mission to reduce preventable infections, we are excited to support Vizient members with products and tools that will help significantly save time and improve efficacy," says Jennifer Marsh, vice president, National Accounts, PDI Healthcare. "The Sani-Cloth family of products will help staff meet the demands of their fast-paced jobs and feel confident that they are taking appropriate action to reduce the risk of infection transmission."

PDI's complete Sani-Cloth portfolio has multiple formulations and formats to provide a complete and customizable disinfecting solution for any need in a facility.

New Flushable Wipes Line in China

A new Andritz neXline wetlace line producing wipes at Dalian Ruiguang Nonwoven Group in China has successfully achieved full capacity of 15,000 tons per year.

The complete neXline wetlace line integrates stock preparation, wet forming, hydroentanglement, and drying. Thanks to the flexibility of the line, the customer is able to produce the full range of wipes applications, including industrial composite wipes.

The highly flexible Andritz Wetlace technology, combining wet forming and hydroentanglement, is especially suited for the production of flushable wipes that are dispersible, 100% biodegradable and made without any chemical binders. This fulfills the highest environmental standards for the end products and enables production of certified nonwovens quality according to the latest EDANA/INDA guidelines for flushable wipes.

Successful performance by the Andritz neXline wetlace sets a new benchmark in Asia and underlines ANDRITZ's position as one of the global market leaders for the supply of complete nonwovens lines, key components, and services, according to the company.

Dalian Ruiguang Nonwoven Group is one of the leading Chinese producers of nonwovens, supplying its products mainly to international customers.

"The flushable wipes produced on the neXline wetlace line are excellent and fulfill the highest environmental standards. Our customers are more than satisfied," says Gu Yuanming, president of Dalian Ruiguang.

K-C Fights Back on Flushable Wipes Issue

According to reports, on Sept. 6, Kimberly-Clark and affiliates filed a petition for writ of certiorari in Kimberly-Clark, et al. v. Davidson, No. 18-304, following a decision in the Ninth Circuit denying Kimberly-Clark's motion to dismiss.

Previously, the Ninth Circuit had resolved a circuit split and held that a previously deceived consumer may have standing to seek an injunction against false advertising or labeling if he or she sufficiently alleges intent to repurchase the product in the future.

In this case, Plaintiff Jennifer Davidson alleged that Kimberly-Clark's pre-moistened wipes were misleadingly labeled as "flushable." Davidson alleged that this "flushable" label was false and misleading and sued K-C for violations of California consumer protection laws. She sought restitution and damages based on the price premium resulting from the label, as well as an injunction requiring the company to discontinue labeling the wipes as "flushable." K-C moved to dismiss Davidson's first amended complaint and the district court granted the motion. Davidson appealed.

According to reports, the Ninth Circuit reversed, finding that a previously deceived consumer may have standing to seek an injunction against false advertising or labeling, even though the consumer now knows or suspects that the advertising was false at the time of the original purchase. K-C then petitioned for rehearing on banc. The Ninth Circuit denied the petition and instead amended its opinion, making clear that intent to purchase is a necessary element of injunctive standing.

In K-C's petition, it asks the Supreme Court to resolve the issue of whether a consumer, who already used a product and determined that a representation concerning that product is allegedly misleading, can plausibly allege a "real and immediate threat" that he or she will be deceived by the same representation in the future so as to establish standing to seek an injunction.
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Title Annotation:Wipes Market Watch
Publication:Household & Personal Products Industry
Date:Apr 1, 2019
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