Printer Friendly

Being small and flexible helps Logoworks meet needs of clients.

Being small and flexible helps Logoworks meet needs of clients

Logoworks, the recent offspring of Crestworks of Thunder Bay is, as the song says, accentuating the positive and eliminating the negative.

Neither Don Ohlgren nor Gerry Burns, the company's partners, could be called a Mr. In-Between.

Ohlgren already owned Crestworks' building, with 4,000 feet of shop and display space, when he heard about the company.

"I liked it so much I bought the company," he recalls.

In the midst of a growth period now, Logoworks produces personalized clothing, glassware and porcelain, crests and hats - just about anything the client wants. And the company serves clients from as far away as Toronto.

"We got an order from the Big Slice (pizza restaurant) in Toronto. It was cheaper for them to ship the hats up here, have us put logos on them and then ship them back to Toronto," Ohlgren says.

Because Logoworks is small and flexible, clients are not required to order large quantities of goods. What a company needs can be created as required.

Entrepreneur Gerry Burns brings years of advertising experience to Logoworks, plus the creative zest and risk-taking attitude the business requires.

Burns started Crestworks, a marketing entity, because he was always at the mercy of his suppliers when he sold advertising specialty items in Toronto.

Burns started experimenting with designs for tankards. Some of his clients, such as the Anglican Church, had conservative tastes and didn't want a beer stein. Burns accommodated non-drinkers by creating a ceramic tankard which held a pint of whatever the user wanted to put in it.

For Northern Telecom he designed an advertising campaign called the Golden Fleece, a line of sweatsuits with a message emblazoned on the shirt front.

But Burns is not one of those southern Ontario experts who comes up to the north to show the natives how business is done. He was born in Geraldton and knows what northwestern Ontario needs to survive in the business world.

"Secondary manufacturing is going to be the economic savior of northwestern Ontario. We have an international port here which could supply the container trade. There's no reason why we can't have our own knitting mills and dying houses here," he says.

However, established myths must be destroyed before progress can be made. One of the most damaging beliefs is that products can be produced better and sold for less elsewhere.

Thunder Bay is also not accustomed to competition, Burns claims.

"We are capable of producing 1,500 four-color T-shirts an hour," he assures. Crests can be designed and produced in 24 hours.

Future projects include making signs for the real estate industry which are now produced out-of-town. Burns is working with a native artist on a wildlife print series which could be silkscreened onto almost anything.
COPYRIGHT 1990 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Manufacturing Report
Author:Merits, Roxanne
Publication:Northern Ontario Business
Date:Jul 1, 1990
Words:466
Previous Article:Innovative trailer manufacturer celebrating 26 years in business.
Next Article:Computerized truck guidance nearly completed.
Topics:


Related Articles
Can small business consulting be profitable?
A good hire is hard to find.
Small Manufacturers--Good for the Economy.
Having it all: how a shift toward balance affected CPAs and firms.
Triboro president: Sound maintainence can help businesses save time.
JZA, Inc.: The Economy Calls For a Partner Who Can Provide Solutions--Without Cutting Corners.
Cymfony Dashboard 3.0 launched.
New Report Documents Critical Role of Small and Midsized Manufacturers in Future of U.S. Economy; RSM McGladrey-Sponsored Study Identifies Challenges...
Guerilla marketing 101: getting a logo donors will remember.
Simplifying the startup process: here are three online services that every entrepreneur should know.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters