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Beiersdorf bolsters its skin care brands.

WILTON, Conn. -- Beiersdorf Inc.'s Aquaphor is introducing its largest breakthrough innovation this fall, Aquaphor Ointment Body Spray.

Made with the same ingredients as Aquaphor Healing Ointment, the new spray immediately soothes and relieves dry, rough skin all day. Aquaphor Spray addresses dry skin needs similar to the original Aquaphor Healing Ointment, but in a form that is easier to apply on larger areas of skin. Aquaphor looked at various mechanisms, and found that the spray innovation was the best solution to deliver uniform dispersion of ointment for allover coverage. The continuous spray is easy to use and leaves skin with a radiant, healthy-looking glow.

After five years of development, Aquaphor has developed a true innovation in the hand and body category --the first ointment in a sprayable format. With moisturizing glycerin, conditioning panthenol and soothing bisabolol, the formula helps prevent moisture loss and leaves skin feeling soft and hydrated.

Dermatologist-recommended brand Eucerin is expanding its therapeutic body wash product availability with the launch of Eucerin Advanced Cleansing Body Wash and Eucerin Advanced Cleansing Bar Soaps, available exclusively in Walgreens and to consumers nationwide as of January 2018.

The launch of these products will supplement the existing Eucerin Skin Calming Body Wash--which will now be available in a larger 16.9-ounce size--and offer more personalized skin care solutions for consumers.

Eucerin body washes and bar soap gently cleanse without stripping or drying. Eucerin Skin Calming Body Wash contains omega oils and other natural lipids to help soothe and moisturize dry, itchy skin. The Eucerin Advanced Cleansing line has pH5 citrate buffer to help preserve skin's natural pH balance.

Starting this September, NIVEA Radiant Silk In-Shower Body Lotion will be available to consumers nation wide. The product is the newest addition to the NIVEA In-Shower Body Lotion line, which is revolutionizing the daily skin care routine with a different take on moisturizing.

NIVEA Radiant Silk In-Shower Body Lotion's unique water-activated formula with exfoliating pearls works like a conditioner for the skin, as it helps seal in moisture and make the shower an optimal environment for skin hydration--leaving skin moisturized for 24 hours with no greasy feel.

The NTVEA In-Shower Body Lotion line includes three additional formulas: Smoothing (with shea butter), Nourishing (with almond oil) and Cocoa Butter.

Also in September, NIVEA will launch new NIVEA Oil Infused Lotions, which are intended to indulge the senses with delicate fragrances and care for the skin with more than 24 hours of deep moisture with no sticky feel.

The new lotions offer an entirely new lotion experience --combining the well-known NIVEA care with delicate fragrances derived from natural oils.

The new product is available in three different scentoil combinations: Vanilla & Almond Oil, Cherry Blossom & Jojoba Oil, and Orchid & Argan Oil.

In addition, NTVEA celebrated the nationwide launch of NIVEA Foaming Silk Mousse Body Wash this July. The new product is a rich, thick mousse that gently cleanses while providing light moisturization for soft, smooth and radiant skin. No poof or washcloth is needed.

NIVEA Foaming Silk Mousse Body Wash creates a creamy lather in the palm of one's hand for the ultimate pampering shower experience. Its luxurious texture leaves a silky skin feel and is one of the brand's most gentle formulas. It is available in three varieties: Creme Moisture, formulated with pro-vitamin B5; Creme Soft, made with sweet almond oil; and Creme Smooth, which features silk extract.

Beiersdorf Inc.

45 Danbury Road Wilton, Conn. 06897

Key contact:

Mike Voaden, Senior Director, National Drug Channel


Phone: (203] 563-5800

Primary business:


Total Store Expo booth #4921
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Publication:Chain Drug Review
Date:Aug 21, 2017
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