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Beer ads receive ad industry recognition.

The trade publication Advertising Age recently held its "Best Awards" judging, and several U.S. and domestic brewers received recognition for their ad efforts.

The award competition featured 18 categories, including one for alcoholic beverages. The best ad in the category was judged to be one fielded by the McKenzie River Corp. (makers of St. Ides Malt Liquor) for its Black Star beer campaign. The Black Star ad, which was created by Weiden & Kennedy, won the "Best of Show" category.

Anheuser-Busch also received honorable mention for its "Budweiser Sports Bar" ad, in which tiny three-dimensional football players leap off the pages of a magazine and TV screen in a bar, and fashion a football from a Bud bottle cap. The ad, which was created by D'Arcy Masius Benton & Bowles, was cited for its "intriguing blend of animation and live action."

Other beer ads recognized included efforts by Carlsberg-Tetley/Allied Beverages and Bass Brewers.
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Title Annotation:Advertising Age's "Best Awards"
Publication:Modern Brewery Age
Date:May 24, 1993
Words:153
Previous Article:Jim Koch: microbrewer.
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