Printer Friendly

Beer ads receive ad industry recognition.

The trade publication Advertising Age recently held its "Best Awards" judging, and several U.S. and domestic brewers received recognition for their ad efforts.

The award competition featured 18 categories, including one for alcoholic beverages. The best ad in the category was judged to be one fielded by the McKenzie River Corp. (makers of St. Ides Malt Liquor) for its Black Star beer campaign. The Black Star ad, which was created by Weiden & Kennedy, won the "Best of Show" category.

Anheuser-Busch also received honorable mention for its "Budweiser Sports Bar" ad, in which tiny three-dimensional football players leap off the pages of a magazine and TV screen in a bar, and fashion a football from a Bud bottle cap. The ad, which was created by D'Arcy Masius Benton & Bowles, was cited for its "intriguing blend of animation and live action."

Other beer ads recognized included efforts by Carlsberg-Tetley/Allied Beverages and Bass Brewers.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Advertising Age's "Best Awards"
Publication:Modern Brewery Age
Date:May 24, 1993
Previous Article:Jim Koch: microbrewer.
Next Article:Beer Drinkers seek repeal of beer tax.

Related Articles
Beer ads popular among teen-age boys, CSPI says.
Surgeon General asks industry to pull ads appealing to youngsters.
Black Star ads deemed Ad Age's "Best of Show" in ad competition.
GABF settles with Boston Beer Co. on ad guidelines.
Ad Age critic pans new Budweiser spots.
Ad Age reviewer pans new Lite spots.
New Miller Lite campaign stirs debate.
Busch IV is "Advertiser of the Year" at Cannes.
New study says youth exposed to beer ads.
CAMY calls for tighter alcohol ad standards.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters